Snapper New Zealand Case

StudyMiki Szikszai

CEOSnapper

Low value payments make the world go round

Transaction < $NZ 35 is 18 % of the New Zealand economy

Public Transport Only Retail, Public Transport, Online

Retail Payments

Private sector

Gov

t se

ctor

Private ownership

NZX 10 CompanyOwns NZ’s largest bus company NZBus

Western Context

4,000,000 people

10% of the population and

2.5 x area of Korea

High use of EFTPOS

•90% EFTPOS penetration

•150 EFTPOS transactions per annum per person

Emerging standards for interoperability

Support for different fare media

What do customers want?

Speed

Convenience

Transparency

Ubiquity

Wellington, NZ

30 m annual transactions

500 buses, 4 operators

Open platforms are key

Anyone can make a payment

Anyone can accept a payment

Anyone can integrate the system

KSCC partnership

Technical expertise

Business expertise

Hosted clearing house

Smartcards, applications and readers

Focus on open-systems

Velocity

Technology

Java platform with MiFare Emulator

JCOP 31- certified for PayPass and PayWave

Contactless only

Java Applet

Mobile and Payment card compatibility

Distribution Platform

Form Factors

Instant contactless payment

Top Ups at retailers and kiosks

RegistrationSecurity

Transaction historyConcessionsAdult or child

RRP $10

Snapper Classic

Regular Snapper features

Mini Card form factor

Keyring hangerAdult or child

RRP $15

Snapper Mini

Regular Snapper Features

Keytag form factor

Durable polycarbonateKeyring hanger

RRP $20

Snapper Sprat

Regular Snapper features

USB form factorOnline top-ups

and balanceProtective cover

$40

Snapper USB

Classic Mini Sprat USB

$10 $15 $20 $40

Holder Lanyard Feeder

Protect ConvenientTop Up and

Balance

$3.50 $4.50 $40

Convenience stores and food

Generic contactless readers

GHL

Standard terminals

Verifone

Payment switch integration

Directly integrated into existing POS switches

Online channels

www.snapper.co.nzOnline Balance

Transaction historyInformation

StoreBlog

MySnapperOnline Top-Ups

Card Balance (direct)

Website

MySnapper

Wellington, NZ

Transport case study

•Timeline

•Signed with KSCC Nov 2007

•First operator in pilot April 2008

•First operator live July 2008

135,0001 in 3 Wellingtonians

Mar-09 Dec-09 Sep-10

30,000,00040 per minute

60% +

Retail case study

On Chip and PIN cards

"It's quite frustrating for the staff and as a customer I reckon it's

very laboursome."NZHerald 4th Sept 2010

Customer transaction speed

Chip and PIN 25-30 seconds

Snapper < 4 seconds

8 x faster

Events case study

2,600 fans

Cash queue 20+ mins

Snapper queue 4 mins

Taxis case study

2,500,000 trips1250 taxis

•Start and end •Fare calculation•Tap and go•Balance•Receipt if requested

•Speed•< 10 seconds

•Expense control

•Integrated Terminal

•Paperless

An alternative approach to fixing customer issues

http://www.youtube.com/user/TeamSnapperVideo#p/u/7/VoVtU6YmgYg

Future developments