The history of Mura

• The Mura family has begun her work on a hosiery market in 1956

• “Calzificio MURA S.p.A.” company for hosiery production was founded in Italy in 1969 by Luigi Mura and his wife

• Over these years the company has gained prestige and fame not only in many European countries, but in the whole world, thanks to it’s own philosophy:

The search of product quality and services

The Brand philosophy:

MURA collant is an Italian high-class brand– this is a classic, an elegance and a perfection of design models

ТМ MURA uses the unique Lycra® Leg Care technology in it’s production.

These are special fibers which provide normal level of pressure on the various parts of the leg: at the ankle, hip and thigh

Products made with the Lycra® Leg Care thread stimulate circulation which helps to raise the tone, to reduce fatigue and evokes a feeling of lightness in legs.

Advantages: elastic tights, tight-fitting leg, do not gather at the knees and the ankles. Resistant to “tightening” , even if it is formed a small “tightening”, it is easy to stretch it, gently pulling in different ways.

It is a table below containing the Lycra fibers depending on tissue compression degree

Modern technologies

Compression degree Lycra® fiberDecitex (density)

The ankle mm

(pressure)

% ratioAnkle/hipShin/hip

Light 22 - 44 5 - 7 80 60

Medium 33 - 78 8 - 10 75 50

Strong 78 - 156 11 - 13 70 40

Permissible deviation 1 +/- 10

Properties which affect price forming :1. The threads are fundamental element of a product. The price and

quality depend on the thread type and it’s country of origin• low price category (+) - vanise• medium price category (++) – single cover, microfiber • premium (+++) – double cover, natural fiber(cotton, wool, silk)

2. The seam – it is used two types of seams– flat seams and overstitch. Tights with flat seams are stronger, making a feeling of comfort and it barely invisible under tight-fitting clothes, which is often found in overstitched tights .

• low price category (+) - overstitch • medium price category (++) – overstitch• premium (+++) – flat seam

3. Stabilization is necessary to give a product a beautiful look and leg’s shape

• low price category (+) – without stabilization• medium price category (++) – steam stabilization on a straight leg• premium (+++) – steam stabilization with a dedicated heel

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Properties which affect price forming :4. The gusset – makes a product more practical and comfortable in wearing

(tights tear less because of load reduction on seams)• low price category (+) – without gusset• medium price category (++) – polyamide gusset• premium (+++) – cotton gusset

5. Shorts designed for more comfortable fit tights• low price category (+) – polyamide shorts• medium price category (++) – more tightened shorts with spandex• premium (+++) – body shaper, without shorts

6. Painting – dye quality(including a country of origin) influences on appearance of the product. Softener makes the product soft and silky. Special perfume – aromatizer gives the product an exclusive flavor

• low price category (+) – without softener, without perfume• medium price category (++) – softener + perfume• premium (+++) – softener + exclusive aromatizer

7. KNOW HOW – details, fleece layer, a special belt, Push-Up etc.)

Who our woman is…

She is practical, she needs quality and low-priced tights, tights are not accessories for her, but it is a need for every day, a strong attachment to the place of a purchase, mostly family.

She is self-sufficient and elegant, she is with taste and sense of style – a true lady. Feelings are important for her, the choice is based on intuition and tactile sense, focuses on comfort and perfect quality

She is special and bright, she is trying to look impressive, showing interest to everything beautiful, loves to experiment. Gives preference to fashion trends and follow them

The structure of ТМ MURA

BASIC (7 lines) FASHION (1 line)

ORO9 models

Oasis6 modelsBody

Control4 models Hold Up6 models

Rete3 models

Fashion90 models

Winter6 models

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Basic properties of TM MURA Series

1 2 3 4 5 6 7 Threads Seam Stabilization Gusset Shorts Painting KNOW HOW

ORO line1 Feeling 13 +++ +++ +++ +++ +++ +++

· the exclusive production technology -Lycra® Leg Care thread

2 Nouvelle Epoque 20 +++ +++ +++ +++ +++ +++

· the exclusive production technology ·Lycra® Leg Care thread

3 Donna 30 +++ +++ +++ +++ +++ +++· the exclusive production technology ·Lycra® Leg Care thread

4 Sensation 20,40 +++ +++ +++ +++ +++ +++

-the exclusive production technology -Lycra® Leg Care thread - a special wide belt, comfortably fixes tights on hips, not pinching it

5 In Forma 40,70 +++ +++ +++ +++ +++ +++· the exclusive production technology ·Lycra® Leg Care thread

6 Slip 30 +++ +++ +++ +++ +++ +++

· the exclusive production technology ·Lycra® Leg Care thread · delicate body shaper panties

7 Surplus 30 +++ +++ +++ +++ +++ +++· the exclusive production technology ·Lycra® Leg Care thread

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Basic properties of TM MURA

Series

1 2 3 4 5 6 7

Threads Seam Stabilization Gusset Shorts Painting KNOW HOW

OASIS line

1 Oasis 8,20,40 ++ +++ +++ +++ +++ +++· For summer season · a sheer toe

2 Oasis Toeless 15 ++ +++ ++ +++ +++ +++· For summer season · With sandal toe

3 Oasis Up 8 ++ +++ +++

· For summer season · A sheer toe · Delicate elastic lace with two silicone strips

4 гольфы Oasis ++ +++ +++

· For summer season · A sheer toe · A comfortable elastic band, not pinching a leg

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Basic properties of TM MURA

Series1 2 3 4 5 6 7

Threads Seam Stabilization Gusset Shorts Painting KNOW HOW

BODY CONTROL line

1 Body Massage 8,20,40 ++ +++ +++ +++ +++ +++

· Shaping a figure · Push Up effect· Pressure distribution over the entire length of the leg

2 Body Shaper - shorts ++ +++ +++ +++ +++ +++· Shaping a figure · Shorts with Push Up effect

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Basic properties of TM MURA

Series

1 2 3 4 5 6 7

Threads Seam Stabilization Gusset Shorts Painting KNOW HOW

HOLD UP line1 Opera 15 ++ +++ +++

Stockings suitable for belts

2 Jil 15 +++ +++ +++ Luxury lace 9cm with two silicone strips

3 Cindy 20 ++ +++ +++ Elastic lace 6cm with two silicone strips

4 Micro Up 40 ++ ++ +++· "Velour effect" -thanks to special thread · luxury lace 9cm with two silicone strips

5 Guepiere 40 +++ +++ +++ Knee-high imitation with luxury lace

5 Riga 20 ++ +++ +++ +++ +++ +++Tights with the seam behind

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Basic properties of TM MURA

Series1 2 3 4 5 6 7

Threads Seam Stabilization Gusset Shorts Painting KNOW HOW

RETE line 1 Rete ++ +++ ++ +++ +++ +++ Covering in micro fishnet

2 Rete Tulle ++ +++ ++ +++ +++ +++ Covering in fishnet tulle

3 Autoreggente Rete ++ ++ +++ Covering in micro fishnet

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Basic properties of TM MURA

Series1 2 3 4 5 6 7

Threads Seam Stabilization Gusset Shorts Painting KNOW HOW

WINTER line

1 Micro 40,80,140 ++ +++ ++ +++ +++ +++· 3D covering, · A smooth, uniform covering making dense tights look elegant

2 Micro cotton 140 +++ +++ ++ +++ +++ +++· 3D covering, · A smooth, uniform covering making dense tights look elegant

3 Modal Seta 160 +++ +++ ++ +++ +++ +++· 3D covering, · A smooth, uniform covering making dense tights look elegant

4 Viscosa Cashmere 180 +++ +++ ++ +++ +++ +++

· 3D covering, · A smooth, uniform covering making dense tights look elegant

Competitive advantages of MURA

• Over 50 years in the production of hosiery, has the necessary knowledge and experience

• The production Made in Italy - a sign of quality, fashion and innovation

• The factory produces it’s own products from materials of leading European manufacturers , with careful selection and control

• The use of Lycra® Leg Care thread• The distinctive property of TM is the presence of exclusive

pleasant fragrance• The Yanser company is the exclusive distributor for over

10 years on the Ukrainian market, also on Russian market and other European countries – Scandinavian countries, Holland, Poland.