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Presentation Title Date Social Media 101
Building Your Town’s Onramp to the Information Superhighway
May 20, 2015
ABOUT US
@VisitCarsonCity @kaitgodbey
Kyle Horvath – Visit Carson City Social Media Manager
Kaitlin Godbey – TravelNevada Communications Specialist
GOAL
We want to encourage the use of suggested social media platforms and help build the
confidence to experiment with your own social media marketing.
What Is Social Media? Why Use It?
SUGGESTED PLATFORMS
• Most popular social platform • Upload the most content to it • Great for sharing links • GeoTag posts • Tag people or media outlets in Posts
• Schedule posts • Page Likes, Post Likes, Comments, Shares • Reach • Great insights • Boost post and advertise
• 285 Million Monthly Active Users • 230 Million Monthly Active Users (Mobile) • 50 Million Tweets (Daily) • 40 Million Mobile Users
• Best way to get “breaking news” out • Most popular with 18 to 29-year-olds
(younger millennials) • Visual tweets get the most engagement • 140 characters only • Lists are your friends
INSTAGRAM •Mobile Only •A younger platform •Great filters and editing •Geolocate pics •#Hastags •Post to multiple platforms •Iconosquare for insights
YOUTUBE
• 1.3 Billion monthly active users • 100 hours of video are uploaded every minute • 40% of traffic is from mobile • 6 Billion hours of video are uploaded each
month
YOUTUBE
• Branded YouTube Accounts • Create Playlists • Think SEO • Repurpose videos for Facebook
MAKING EFFECTIVE POSTS What are the elements of an effective post?
SOCIAL MEDIA GOLDEN RULE
Create and post content that you would want to see and share.
RECIPE FOR SUCCESS
Valuable Text + Picture/Video + Outbound Link
Want Engagement? Ask Questions
HASHTAGS
Hashtags
Use it for humor or to make a point #BestKeptSecret #NotMyCupOfTea
Create a specific conversation for people to follow #TravelNevada #NVGhostTowns #NVLeg Insert yourself into a specific conversation #Sunsets #PicOfTheDay #BeOurGuest
USER GENERATED CONTENT
USER GENERATED CONTENT
25 likes, 0 comments 106 likes, 4 comments
SOCIAL MEDIA’S RELATIONSHIP WITH YOUR WEBSITE
• Social is your digital street rep • Social directs people to your website • Social keeps your brand fresh and relevant
SOCIAL MEDIA AND SEARCH RANK
• Back links to your site help rank • Who you are on social helps rank • Social profiles rank in search engines • Social media platforms are search engines
GOOD SEO & WHY IT MATTERS
BE CONSISTENT
MAPS
google.com/business
Top 10 Social Techniques To Create Success
• Keep tabs on popular hashtags • Create Twitter lists and Facebook interest lists • Scheduling is your friend • Be as visually appealing as possible • Be mobile friendly for travelers on the go –On average there are 486,183 users a minute
accessing Facebook from their mobile
Top 10 Social Techniques To Create Success
• Learn your audience • Decide on a theme and stick to it • Use links and shorten them • BE SOCIAL- Engage with your audience • Stay up to date on social media trends.
QUESTIONS?
Thank you!!!
Kaitlin Godbey, TravelNevada [email protected]
Kyle Horvath, Visit Carson City [email protected]
