Presentation Title Goes HereAND THIS WOULD BE A SUB-HEADLINE/TITLE

The 100 Club Summit

EuronomicsThe state of the European

Travel Industry

Hilton Lake Buena VistaSeptember 9, 2012

EURONOMICS| AGENDA

EUROPE STATUSEXPERT RHETORIC

THE TRUTH?

YOUR ROLE

OPPORTUNITIES

QUESTIONS

EUROPE STATUS| EXPERT

The boom, not the slump, is the right time for austerity at the Treasury – John Maynard Keynes

EUROPE STATUS| AUSTERITY

EUROPE STATUS| MEASURE AUSTERITY

EUROPE STATUS| MEASURE AUSTERITY

EUROPE STATUS| UNEMPLOYMENT

EUROPE STATUS| PERCEPTION

EUROPE STATUS

EXPERT RHETORICTHE TRUTH?

YOUR ROLE

OPPORTUNITIES

QUESTIONS

EURONOMICS| AGENDA

EXPERT RHETORIC| GOOD, BAD, UGLY

EXPERT RHETORIC| CLEAR AS MUD

EUROPE STATUS

EXPERT RHETORIC

THE TRUTH?YOUR ROLE

OPPORTUNITIES

QUESTIONS

EURONOMICS| AGENDA

THE TRUTH?| LOCAL CURRENCY PERFORMANCE

THE TRUTH?| USD $ PERFORMANCE

THE TRUTH?| EURO REGION PERFORMANCE

THE TRUTH?| COUNTRY OCCUPANCY

THE TRUTH?| HOW TO GET THERE

THE TRUTH?| EUROPE FOR EUROPE

Source: OAG

THE TRUTH?| WORLD IS WELCOME

EUROPE STATUS

EXPERT RHETORIC

THE TRUTH?

YOUR ROLEOPPORTUNITIES

QUESTIONS

EURONOMICS| AGENDA

Grow 4.5% until 2016

YOUR ROLE| 81M US TRAVELERS

38%

26%

36%

North America Europe Other Long Haul

Grow 9.1% until 2016

YOUR ROLE| 39.5M CHINESE TRAVELERS

69%

11%20%

NE Asia Europe Other Long Haul

Grow 5.3% until 2016

YOUR ROLE| 26.9M RUSSIAN TRAVELERS

80%

20%

Europe Other Long Haul

Grow 9.3% until 2016

YOUR ROLE| 7.5M BRAZILIAN TRAVELERS

33%

33%

33%

South America Europe Other Long Haul

EUROPE STATUS

EXPERT RHETORIC

THE TRUTH?

YOUR ROLE

OPPORTUNITIESQUESTIONS

EURONOMICS| AGENDA

OPPORTUNITIES| US VS. EUROPE TOURICO

+ 1,359%

+ 43%

+ 70%

30% Growth 2012 YTD

OPPORTUNITIES| EU REVENUE GROWTH

+ 299%

+ 62%+ 10%

22% Growth in Hotels by 2013

OPPORTUNITIES| HOTEL GROWTH

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

2007

2008

2009

2010

2011

2012

ExclusiveDeals Non ExclusiveDeals

OPPORTUNITIES| QUALITY VS. QUANTITY

0%

20%

40%

60%

80%

100%

120%

Italy UK

Net

herl

ands

Turk

ey

Fran

ce

Aus

tria

Port

ugal

Ger

man

y

Spai

n

Cze

ch R

ep

OPPORTUNITIES| HOT COUNTRIES

0%

20%

40%

60%

80%

100%

120%

140%

160%

180%Ve

nice

Mila

n

Rom

e

Lond

on

Flor

ence

Mos

cow

Am

ster

dam

Ista

nbul

Cop

enha

gen

Bud

apes

t

Pari

s

Bar

celo

na

Lisb

on

Mad

rid

Fran

kfur

t

Ber

lin

Vien

na

Prag

ue

Mun

ich

Bru

ssel

s

OPPORTUNITIES| HOT CITIES

OPPORTUNITIES| 2013 AND BEYOND

Resort and Sun Destinations

Eastern/Central Europe

Turkey/Middle East

Increase ExclusiveDeals

Connectivity

Africa

EUROPE STATUS

EXPERT RHETORIC

THE TRUTH?

YOUR ROLE

OPPORTUNITIES

QUESTIONS

EURONOMICS| AGENDA

EURONOMICS| HOW NOT TO DO IT…

http://www.etc-corporate.orgwww.Smithtravelresearch.comhttp://blogs.ft.comwww.washingtonpost.com/www.financialtimes.comwww.hotenewsnow.comwww.SmartBrief.com

EURONOMICS| Sources