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Intr
oduc
tion
to E
GD
SEG
D T
rain
ing
Mod
ule
SEGD.org
prepared by Joell Angel-Chumbley, MFA Kolar Design + University of Cincinnati, DAAP
Neeta Verma, University of Notre Dame SEGD Academic Task Force
Presentation Techniques
Overview
Pres
enta
tion
Tech
niqu
es
Presentations are used when the
designer/creative first introduces
and expounds on the idea that is being
delivered/communicated to a client/
target audience. The process that is
packaged within the presentation is
directed towards desired outcomes.
academia: emphasis on process
industry: emphasis on end product
Presentation techniques require our ability
to tell an authentic story that builds a
relationship with our audience, utilizing
the most effective and appropriate tools
that engage and inspire.
Martin Luther King Jr. (Photo by Julian Wasser)
Learning Outcomes
Pres
enta
tion
Tech
niqu
es
Understand your audience and client needs
academia: defined by teaching moments;
understanding how to define audience,
exploring tools for assessing research
methods, ways of framing research and
the problem
industry: defined by experience moments;
target audience definitions already in place;
greater emphasis on correlating audience
definition to client need
Develop content strategy [construction, plan]
Create the narrative [sequence of detailing
points to be covered]
Choose the language [rhetoric and vocabulary]Leonard Garfield+ Paula Rees, SEGD 2017 Experience Miami (top)
Joell Angel-Chumbley (Kolar Design) + Jordan Sowecke (University of
Cincinnati, DAAP), SEGD Academic Summit 2016 (bottom)
Learning Outcomes
Pres
enta
tion
Tech
niqu
es
Establish the voice [posturing: authoritative,
prescriptive, informative, intriguing]
Identify the delivery [performance, style,
presence]
Define engagement [comprehension,
impact, response]
Determine the medium [technology]
Project outcomes [audience/consumer/
client/faculty/peer/students’ feedback]
academia: outcomes defined by faculty, peer
and student feedback; outcomes projected
industry: outcomes defined by consumer
behavior and testingMercy Health Donor and Digital Story Wall, Kolar Design
© JH photography
© Second Story
Center for Civil + Human Rights Exhibit - Who, Like Me, is Threatened?Chris DeWan (creative lead), Matt Arnold (technical lead), Joe Condon (production lead), Erin Aigner (content strategist), Neil Gallagher (senior designer), Norman Lau (senior experience designer), Philippe Laulheret (technologist), Marc Lehman (motion designer), Swanny Mouton (art director), Vanessa Patchett (A/V producer), David Waingarten (story director), Rockwell Group (exhibition design)
Case Studies per practice area
Pres
enta
tion
Tech
niqu
es
Wayfinding + Branding Mount St. Joseph University, GRD 356- Identity Design
Designer: Jessica Staubach
Faculty: Joell Angel-Chumbley, MFA, Assistant Professor
https://segd.org/sites/default/files/2018-egd-cc-wb-pres-tech-pyramid.pdf
Wayfinding + Branding Mount St. Joseph University, GRD 356-Identity Design, IAD 202
Designer: Melissa Staubach + Brad Niehaus
Faculty: Joell Angel-Chumbley , Kimberly Burke, Nodas Papadimas
https://segd.org/sites/default/files/2018-egd-cc-wb-pres-tech-brewery-x1.pdf
https://segd.org/sites/default/files/2018-egd-cc-wb-pres-tech-brewery-x2.pdf
Wayfinding + Branding University of Cincinnati, School of Design, DAAP, Design Systems II
Designers: Gigi Garcia, Derek Gerken, Kaitlin Kinney, Caitlin McGinn, Jordan Sowecke
Faculty: Kelly Kolar + David Eyman
https://segd.org/sites/default/files/2018-egd-cc-wb-pres-tech-otr.pdf
Case Studies per practice area
Pres
enta
tion
Tech
niqu
es
Social DesignUniversity of Notre Dame, USA + National Institute of Design, India
Project By: Sierra Avery, Siddharth Mate, Camille Zyniewicz
Faculty: Neeta Verma, Dr. Tridha Gajjar
https://segd.org/sites/default/files/2018-egd-cc-wb-pres-tech-socialdesign.pdf
Research + DesignUniversity of Cincinnati, School of Design, DAAP
Faculty: Joell Angel-Chumbley, MFA
Student: Jordan Sowecke / Industry Partner: Daktronics
https://segd.org/sites/default/files/2018-egd-cc-wb-pres-tech-revision-cincy.pdf
Exhibit DesignUniversity of Cincinnati, School of Design, DAAP
Faculty: Matthew Wizinsky, Assistant Prof, School of Design, DAAP
Students: See presentations for student credits
https://segd.org/sites/default/files/2018-egd-cc-wb-pres-tech-in-plain-sight-0.pdf
https://segd.org/sites/default/files/2018-egd-cc-wb-pres-tech-in-plain-sight-1.pdf
https://segd.org/sites/default/files/2018-egd-cc-wb-pres-tech-in-plain-sight-2.pdf
https://segd.org/sites/default/files/2018-egd-cc-wb-pres-tech-in-plain-sight-3.pdf
https://segd.org/sites/default/files/2018-egd-cc-wb-pres-tech-in-plain-sight-4.pdf
Resources
Pres
enta
tion
Tech
niqu
es
SEGD Talks
https://segd.org/hannah-anderson-focus
https://segd.org/jonathan-alger-disrupted-storytelling
https://segd.org/michael-shaub-audience-engagement
https://segd.org/siggi-bachmann-design-thinking-workshop
https://segd.org/gehshan-lessons-healthcare-wayfinding
https://segd.org/p-michael-anderson-content-development
https://segd.org/emily-webster-content-and-media-development
https://segd.org/jen-bressler-branded-environments-
placemaking-communities
https://www.linkedin.com/pulse/our-hero-storymapping-user-
experience-david-hall/https://jtbd.info/replacing-the-user-story-
with-the-job-story-af7cdee10c27
Hannah Anderson (Kolar Design) - Focus, SEGD 2017 Experience Miami
Resources
Pres
enta
tion
Tech
niqu
es
Blogs
https://www.donnalichaw.com/blog/2015/1/14/who-is-telling-the-best-product-brand-and-experience-stories
http://blog.teamtreehouse.com/10-kick-ass-presentation-techniques
http://www.lifehack.org/articles/communication/4-effective-presentation-techniques.html
https://www.participoll.com/powerpoint-presentation-tips/
https://www.businessesgrow.com/2015/10/27/effective-presentation-techniques/
https://www.pinterest.com/explore/presentation-techniques/?lp=true
https://www.businessballs.com/communication-skills/presentation-skills-and-techniques-149
https://moz.com/blog/6-techniques-dramatically-upgrade-quality-presentation
http://blog.visme.co/7-storytelling-techniques-used-by-the-most-inspiring-ted-presenters/
https://www.forbes.com/sites/carminegallo/2012/10/04/11-presentation-lessons-you-can-still-learn-from-steve-jobs/#2a4c6017dde3
MOZ - 6 Techniques to Dramatically Upgrade the Quality of Your Presentation
Donna Lichaw - Find Your Story. Build Your Story
Resources
Pres
enta
tion
Tech
niqu
es
TED Talks
https://www.ted.com/talks/nancy_duarte_the_secret_structure_
of_great_talks
https://www.ted.com/talks/joe_sabia_the_technology_of_
storytelling
https://www.ted.com/talks/andrew_stanton_the_clues_to_a_
great_story
https://www.ted.com/talks/shekhar_kapur_we_are_the_stories_
we_tell_ourselves
https://www.youtube.com/watch?v=NUXkThfQx6A
https://www.ted.com/talks/julian_treasure_how_to_speak_so_
that_people_want_to_listen
Tim Urban - Wait But Why TED Talk
Steve Jobs - Presentation Zen
Resources
Pres
enta
tion
Tech
niqu
es
Books
Books on Building Successful Presentations
https://www.donnalichaw.com/the-users-journey/
Presentation Zen Design: Simple Design Principles and Techniques
to Enhance Your Presentations (2nd Edition) (Graphic Design &
Visual Communication Courses) Paperback – December 15, 2013
by Garr Reynolds
Resonate: Present Visual Stories that Transform Audiences (1st
Edition) by Nancy Duarte
The Visual Display of Quantitative Information (2nd Edition) by
Edward R. Tufte
The Graphic Designer’s Business Survival Guide Paperback –
December 12, 2012 by Lawrence J. Daniels
How to be a Presentation God: Build, Design, and Deliver
Presentations that Dominate (1st Edition) by Scott Schwertly
TED Talks Storytelling: 23 Storytelling Techniques from the Best
TED Talks Kindle Edition by Akash Karia
slide:ology: The Art and Science of Creating Great Presentations
Aug 12, 2008 by Nancy Duarte
HBR Guide to Persuasive Presentations (HBR Guide Series)
(Harvard Business Review Guides) Paperback – October 2, 2012 by
Nancy Duarte
Made to Stick: Why Some Ideas Survive and Others Die Jan 2,
2007 by Chip Heath and Dan Heath
Presentation Zen: Simple Ideas on Presentation Design and
Delivery (2nd Edition) (Voices That Matter) Paperback – December
18, 2011 by Garr Reynolds
