PRESENTATION

Student Recruitment from Latin AmericaChair :Gustavo Viale, CEO, InterWay Educational Consultancy, Argentina

Speakers:

Dr. Gabriela Ardito, President, ARSAA and Founder of VCE International, Argentina

Victor Hugo Baseggio, Co-Owner & Co-CEO, CI - Central de Intercâmbio, Brazil

Jorge Alberto Otero, Board Member, ANEX, Co-Owner /CEO of Study Union International, Colombia

Ricardo Toscano, President, COICEC, Ecuador

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What we’ll talk about

Argentina

Brazil

Colombia

Ecuador

This session will aim to provide you with an overview and general information on some

of Latin America markets.

A panel of in-country market experts will discuss future potential and trends

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Political – Social – Economic OverviewARGENTINA

Rich lands

Four well defined seasons

Highly qualified human capital

Inefficiency

CRISIS

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ARGENTINA

5

ARGENTINA

6

BRAZIL

• Market conditions have deteriorated since April/18 due to truck drivers'

strike, world cup and political instability-general elections.

• Currency devaluation of up to 28%. Both political and economic

volatility have soared.

• Economic downturn since early 2014.

Political – Social – Economic Overview

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Main market for international education: BRAZIL

Courses: General English/ Study & Work / Junior Program / HE

Countries:

Canada: 38%

USA: 18%

UK: 13%

Australia: 10%

Ireland: 8%

South Africa: 3%

Others: 10%

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BRAZIL Future potential , trends & challenges

• Projections for 2019 are positive. Turning point for a recovery year.

• Trends - learning activities outside the classroom; teen programs (including

High School and sports); higher education & Family programs;

• Potential - huge population eager to study abroad; lack of language

teachers force students to go abroad

• Challenges - reach out the prospects (scattered & multi channels)

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COLOMBIA

• The newly elected president Ivan Duque’s term of office began August 7th, 2018 and will end

on August 7th, 2022

• The Colombian economy grew at an annual rate of 2.2% in the first quarter of 2018 and 2.8%

in the second.

• The economy still operates below capacity, with an annual potential growth estimated by the

Bank’s staff at 3.3% - 3.5% for 2018

• Country-risk levels have remained stable, and there has been a remarkable improvement in

consumer and business confidence since the Peace Agreement was signed in 2016

• The inflation, as expected by the Government, was close to the target of 3.0% to 3.5%

• The unemployment rate is higher than in other Latin American countries but has remained

relatively stable during the last year.

Political – Social – Economic Overview

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COLOMBIA

Source: https://studytravel.network/magazine/articles/by-sub-type/Agency%20Survey/article/25656

Source: https://studytravel.network/magazine/articles/by-sub-type/Agency%20Survey/article/25656

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COLOMBIA

• With the new Government, a better economy

atmosphere is hope to regain confidence,

maintain a growing economy and increase

foreign investment

• New possibilities of Orange Economy: includes

sectors whose goods and services are based on

intellectual property: architecture, visual and

performing arts, crafts, film, design, publishing,

games design, fashion, music, advertising,

software, TV and radio, etc.)

• Increase of the competitiveness, productivity and

Tourism is expected

• In terms of the overseas education market, travel

to live an experience instead of just travel to

study is becoming a trend. Experiential programs

will be more attractive than just an academic

language program, for example.

• Fluctuation of currencies, for example, the US dollar,

and

• The on-shore agencies established in countries like

Australia opening off-shore offices in Colombia and using

rules and regulations which may not be consistent with

Colombian regulations

• The on-shore agencies with offices in countries such as

Australia and Canada "fighting" for the students in the

local market with not very ethical practices

• Increasing digital marketing campaigns from schools and

lack of digital readiness from local agencies

MAIN THREATS

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ECUADOR

Location: north west of South America,

bordering the Pacific Ocean at the Equator,

between Colombia and Peru

•Capital City: Quito

•Population: 15,74 million (2013)

•Currency: U.S. Dollar

•Family Oriented, Traditional

•Area: 256,370 sq. kilometers

•Official language: Spanish

• According to the Ecuadorian Government’s

Statistics and the US Embassy in Ecuador,

a total of 16.458 ecuadorians have

traveled abroad to study during the last

year.

• We have divided our statistics into 3 main

groups: America, Europe and Other

countries

Political – Social – Economic Overview

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ECUADOR

32563850

1558 1430 1323 1323

599

AMERICATotal number of students:

13.339

• USA is the main destination for Ecuadorian

students, not just in America but overall.

• Canada is really close, and numbers are

increasing.

• Followed by spanish speaking contries and

Brazil, with just 600 students.

USA VISAS

• In 2016, the USA Embassy in Quito

and General Consulate in Guayaquil

granted 165.400 Visas.

• 2.5% - 3% of this visas were J1 and

F1 visas, student visas.

F1: 1761. J1: 2089 Visas

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ECUADOR

147

110

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China Australia New Zeland

Other CountriesTotal number of students: 264

• Other countries that have been

considered are: China, Australia

and New Zealand.

• Places like Malta or South Africa

are starting to appeal to

ecuadorians looking for some

study abroad options

Ecuadorian students traveling

abroad have been able to

achive their goals because now

we have some institutions

providing scholarships and

educational loans.

1231

373

216106

Spain Germany UnitedKingdom

Russia

EuropeTotal number of students: 1.926

• Almost 2.000 students have traveled to

Europe to study.

• We do not have records of some European

countries like Italy, or France, but the

numbers we do have could give us an idea.

• Spain is the country that received more

ecuadorian students in the last year.