1. Higher Education in VWAsian Market
Media Management
Group 5a
07.02.2011
Twitter: @TotemReality

2. Executive Summary
Asia is a continent full of contrasts, ranging from industrial nations through emerging nations to developing nations. As diverse these nations are, as are their educational differences. Its a contrast of advanced high-tech education to high illiteracy rates, where poverty makes education impossible. HE is often perceived as the way out of poverty and thus a critical element in the development of a nation.Furthermore, Asia needs a method to serve the broad mass, as the number of students is increasing rapidly and current capacities wont be able to handle the future demand.
HE in 3D VW as a new dimension to e-learning is an emerging technology that is also further developing in Asia. Universities from different nations such as e.g. Korea, Hong Kong and Singapore have virtual campuses, each focusing on a specific field of research. 3D virtual educations is perceived as having high business potential in the area, especially in regard to serving future demands and connecting continents in the context of globalization.
The HE in VWindustry is just emerging and mainly present through islands in SL. It is currently a rather co-operative business as awareness and acceptance needs to be increased as a major goal of all market actors (Suppliers, Market Actors & Buyers). Furthermore, it is only seen as a complement to real life education, not a substitute.
In terms of being competitive when entering the market, the strategic measures need to be monitored carefully. Capabilities and resources need to be put in place and used accordingly, which currently is one of the major drawbacks of the industry a lack of resources.
Nevertheless, the future of the industry can be very profitable, if support is given by legal institutions and if its guaranteed global acceptance.
World Bank (2011)
John Fennessy (2011)
3. Agenda
Introduction: Video
Industry Analysis Asia
Porters Five Forces
Key Success Factors
Competitor Analysis
Resources & Capabilities
Conclusion: Video
4. Introduction
(Credit: World Bank, YouTube , Music: X-Files)
5. Industry Analysis
6. Industry AnalysisPorters Five Forces
MEDIUM
7. Industry AnalysisPorters Five Forces
MEDIUM
LOW
EeroPalomki (2010)
8. Industry AnalysisPorters Five Forces
LOW
HIGH
John Fennessy(2011)
9. Key Success Factors
Consumer Needs:

Create trust/ make students feel comfortable

10. Offer a real-life learning environment 11. Offer high quality education 12. Easy access and availabilityInt. Awareness:

Be aware of what is happening outside Asia

13. Integrate the developing nations 14. Offer a connection to the worldSupplier Cooperation:

be part of the developing process

15. Keep up with technological developmentsSteve Mahaley (2011)
World Bank (2011)
16. Industrial indications
Franceschi et al (2009)
17. Competitor Analysis
It is through cooperation, rather than conflict, that your greatest successes will be derived.
Ralph Charell
18. Applied Strategy
What gives your company a competitive edge?
Physical assets
Intangible assets
Capabilities
The characteristics of at least one of these should be in some sense
Hard to copy or substituted
To diminish in value slowly
They are superior to the competitors resources
They are controlled by your company
Collins et al (2008)
19. Resources & Capabilities
Physical assets
Low cost facilities for IRL staff
Sufficient technology (hardware and software)
Intangible assets
Location and facilities in VW
Strong brand (+Accreditations)
Capabilities
Competence of teaching and administrating a learning facility in VW and IRL
Competence of handling people from other cultures
Competence of technology and future development
20. Conclusion
(Credit: YouTube , Editing: Ganesh, Music: 127 Hours)
21. Bibliography
Interviews:
John Fennessy, 2011.01.31
Steve Mahaley, 2011.02.04
Erik Wallin, 2011.02.02
VWET (2011). http://www.virtualworlded.com/Home_Page.php
Collis, D.J. & Montgomery, C., (2008). Competing on Resources. HBR.
Palomki, Eero (2009). Master Thesis: Applying 3D Virtual Worlds to Higher Education. Helsinki University of Technology.
Franceschi et al (2009). Engaging Group E-Learning in Virtual Worlds.
World Bank (2011).East Asia and Pacific. http://web.worldbank.org/WBSITE/EXTERNAL/COUNTRIES/EASTASIAPACIFICEXT/0,,contentMDK:22566169~pagePK:146736~piPK:146830~theSitePK:226301,00.html.
22. Appendix A: Perception of Higher Education in Asia
Differentiate between Japan, Korea, SIN and South-East Asian Developing Countries
Industrialized Nations:
Very uncreative way of teaching
Up-to-date with VW learning environments
China: Facing Dilemma: no capacity for students (higher ed, china)
Higher education in Asia is not keeping up with changing skills of labor market (wb)
Developing Nations:
Supply driven, not demand driven (Hawkins)
Increasing trade in education services(Hawkins)
Higher Education as key from middle-income to high-income nations (world bank)
Lack of technology + technological understanding
No resources (monetary)