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Step 1 What is your subject?• Focus on specific product?
• Focus on what you do for a living?
• Choose one thing
Step 1 What is your subject?• Focus on specific product?
• Focus on what you do for a living?
• Choose one thing
• Benefit to the audience
Step 2 Explain What You Do• I am a speaker trainer
• I help people who need to speak well in public
•WRONG
Step 2 Explain What You Do• I show you how to add value to your
business by creating a great elevator speech
Step 2 Explain What You Do• I show you how to add value to your
business by creating a great elevator speech
• I show you how to add value to your business by creating a great first impression
Step 3 Your USP
• I understand how to build audience rapport and can show you how to get your message across
Step 4 The Benefit of your USP• 75% of the population fear public
speaking so knowing how to do it well gets you noticed
Tailor Your Speech to the Audience• I show companies how to add value to the
bottom line through public speaking
Tailor Your Speech to the Audience• I show companies how to add value to the
bottom line through public speaking
• I understand how to build audience rapport, and how to get messages across on stage and on video
Tailor Your Speech to the Audience• I show companies how to add value to the
bottom line through public speaking
• I understand how to build audience rapport, and how to get messages across on stage and on video
• 75% of employees fear public speaking so most of my clients ask me to coach their personnel before they go to a networking event or speak at a conference
6 Steps to an Elevator Speech• What is your subject?• Explain what you do• Your USP• The Benefit of your USP
6 Steps to an Elevator Speech• What is your subject?• Explain what you do• Your USP• The Benefit of your USP• Ask a Question
6 Steps to an Elevator Speech• What is your subject?• Explain what you do• Your USP• The Benefit of your USP• Ask a Question• Call to Action