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Fleet ForumConcept Sketches

Corporate Identy

2011

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Fleet Forum

The corporate logo represents Fleet Forum

as a professional organizaon that nurtures

a producve environment for the discussion

and implementaon of soluons-based

standards, training, innovaon, and recognion

for eecve eet management, with content

emphasis on road safety, environmental impact,

and economic eciency.

CONCEPT SKET

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Treatment #1 - Concept

The iconic steering wheel suggests engagement

and familiarity with eet management and the

driver experience. The green color emphasizes

growth and development, and sound ecological

pracce. The circular shape of the steering

wheel reminds audiences of the Fleet Forum

role as a gathering place for all engaged in eet

management.

TREATMENT #1

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Applicaons

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Treatment #2 - Concept

The gauge face is familiar to all drivers and those

who are engaged in eet management. The

green zone on the gauge face suggests the goal

for innovaon and eecveness. The circular

shape of the gauge face reminds audiences of

the Fleet Forum role as a gathering place for all

engaged in eet management.

TREATMENT #2

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Treatment #3 - Concept

The pushpin suggests the digital drop-pins from

online mapping resourcesreminding audiences

that Fleet Forum helps the enre industry in

mapping eecve pracces and soluons. The

face of the pushpin is reminiscent of trac

signals, and the pushpin has immediate and

recognizable value as a pointer. The small pool

of color helps dierenate the various aspects

of Fleet Forums endeavors.

TREATMENT #2

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Treatment #4 - Concept

Combining a compass rosee and a gauge

face with a pointer represents Fleet Forum as

an organizaon well aware of the real world

environments in which eets are managed,

and capable of navigang through it with

eecveness. The points on the compass

suggest the complexity of both the task and

the soluons. The circular shape of the rosee

face reminds audiences of the Fleet Forum role

as a gathering place for all engaged in eet

management.

TREATMENT #4

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Prepared for Fleet Forum by

Mind Over Media, Inc.

14216 Sturtevant Rd

Silver Spring, MD 20905 USA

(301) 384-9790

ray@momcom.com