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8/9/2019 Presentation on Television Pricing Strategy Applied by Shopkeepers
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PRESENTATION ON PRODUCT FEATURE
MAPPING AND EFFECTIVENESS OF PRICING.
Segment :- 14 color T.V.
Area :- electronics market, Tilak road, Pune.
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PRESENTATION MADE BY:-
GROUP-2
Amitkumar A. Bhavsar 93110
Animesh Srivastava 93112
Tabrez Ansari 93114
Aarti Gupta 93115
Arvind Kumar 93116
Ashfaq Ansari 93117
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OUR EFFORTS FOR PROJECT
We as a team consistently worked from the day 1 for this mini
project.
As a team we define our work in different segments.
Discuss on the topic.
Make the planning.
divide the area and group in of 2-2persons.
Visit the shops, showrooms of respective area.
Collect the brochure and features, price info. about 14 color
T.V.
analyze the promotional strategy, product mix for 14ctv.
Analyze the data and elicit important facts.
Make the power point presentation.
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INTRODUCTION OF MARKET
Pune is the 8th largest city of India, and 2nd
largest city of Maharashtra state.
It comprised of almost 5 million public
residing inside pune and pimpri-chinchwadterritory.
As being a metro city, there is a large
number of consumers available who purchase
various things of household and entertainment
very frequently.
Tilak market is the prominent place in Pune
for electronic goods.
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ANALYSIS OF THE PROBLEM
The present scenario of the market is competitive.
And target customers of products segment- 14CTV are of low
level income group, students, singles, and individual
employees.
To sustain in the market companies have to maintain
features and quality of the product even without increasing
price.
So their product can be consumed by that targeted customerwhose priority is to purchase the product within limited
budget.
Hence, it becomes clear that price is the only concern factor
which plays major role in this product segment.
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Television is now the most commonly used
entertainment instrument in almost every
home.
we have conducted a little survey on 14
color T.V., that how the consumer makes
decision for purchase of T.V. and how the
pricing plays an important role as major
trade drivers in this segment.
INTRODUCTION OF PRODUCT
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PRODUCT FEATURE MAPPING OF 14 CTV
MARKETPL
AYER:-HAIER, ONIDA, L.G, SANSUI.
Market Player Name Feature Price
(Rs.)
HAIER 14 CTV, model-
14T31DN
200w pmpo, game mode,
music mode, curtain effect
4200
SANSUI, model15sdx 200w pmpo, DVD input 5300
ONIDA, model-
15oxygen120
120w pmpo, child lock,
DVD input
5000
SANSUI, model 14mbs
viva
150w pmpo, light sensor 4000
LG 14SB2RB XDP, Music Mode, Multi
Language ,Turbo Search ,
200 Program Channels,
Child Lock, AVL
5290
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SWOT ANALYSIS OF MARKET PLAYERS
HAIER SANSUI ONIDA L G
STRENGTH Latest
technology
Wide range of
product
Established
brand in India
Best features
in CTV
segment.
WEEKNESS Less margin
to thedistributor/
dealer
No proper
approach oftarget
customer.
Less
investment onadvertisement
Weak
promotionalstrategy of
CTV
OPPORTUNITY company is
in
increasing
phase
International
presence can
help to cover
wide market.
Chance to
grab newly
markets in
rural india.
Exploring
whole new
segment
THREATS less brand
loyalty
Market
condition
looks
slumping.
Entrance of
global
competitor
like chinese
companies.
Highest Price.
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FINDINGS
Tilak road has 4 major brands in the 14CTV
L
G is the brand which offers widest range of features in prescribedsegment.
Sansui has the products offering lowest price as well as highest
price as per customer demand.
But along with price , product feature changes.
Onida Sansui
L G Haier
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Haier is providing most no. of features in the lowest price
range but this company is newcomer in the Indian, specifically
in Tilak road market.
In case of ONIDA price is higher in accordance with the
features provided.
Though ONIDA is well established in India, it faces severe
back legs because of lack of proper promotional activities.
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CONCLUSION
As the focused customer group belongs to lower class,students, and individual employee migrated from outer states,
the most concerned thing for them is to use minimum amount
for maximum consumption.
So it is suggested to that customer group that HAEIR is the
product which should be the most favorable for them, as it
provides wider features with minimum price range.
Along with that HAIER is multinational acclaimed brand so it
is quite reliable for customer.
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DO YOU HAVE ANY QUERIES?
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