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7/29/2019 Presentation on Tata Nano , The Peoples Car
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By Shashank Issar
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2 Tata Nano
3 SWOT Analysis
4 Product Information and Market strategy
5 What makes Tata Nano so cheap
6 Tata Nano Singur Controversy
7 Questions
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Tata Motors Ltd is a multinational corporation headquarteredin Mumbai, India. Part of the Tata Group, it was formerlyknown as TELCO (TATA Engineering and LocomotiveCompany).
The company is the world's fourth largest truck manufacturer,
the world's second largest bus manufacturer, and employs24,000 workers
Tata Motors in 2005 was ranked among the top 10corporations in India with an annual revenue exceeding INR320 billion.
http://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Indian_rupeehttp://en.wikipedia.org/wiki/Indian_rupeehttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Multinational_corporation7/29/2019 Presentation on Tata Nano , The Peoples Car
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The Peoples car
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M r. Ratan Tata
said,
SEEDS OF THE DREAMI observed families
Riding on two-wheelerThe father driving thescooter, his young kidstanding in front of
him, his wife seatedbehind him holding alittle baby. It led me towonder for such a carwhich is safe &affordable to anymiddle class family.
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Strength Fuel Efficiency and Engine Price Look and dimension of Tata nano Environment friendly (Low carbon dioxide emission)
Weakness Less booting space
No headlight leavers Small Tires No Passenger side mirror
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Opportunities Diesel Engine Electric variant Hybrid Nano Developing low price Engine oil Cost control
Threats New competitors Bajaj , Toyota motors , Honda ,
Maruti Suzuki Fire controversy Cost may increase in future
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HAVE FUN,PAY LESS, GET MORE WITH TATANANO
Enough use of one of the most importantelement of
Promotion mix , reduces thenecessity of other
Publicity as One lakh car by mouth to
mouth. Publicity through print & electronic media
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It refers to the controversy generated by land acquisition ofthe proposed nano factory of Tata motors in Hooghly district.
Tata motors started constructing a factory to manufacturetheir $2500 car, which agitated the farmers and other landowners.
Tata was ruling out an acquisition of 997 acres out of which
was the most of the land belonged to Farmers. Main reason behind the controversy was the most of the
farmers livelihood depended upon the land throughcultivation which resulted in the removal of the Tatas setupin Singur.
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Tata have set up their new Production plant inGujarat.
It took them 14 months to build this plantand relocating them self to a new place.
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When Tata engineers beganmaking the Tata Nano, it was
seen as an act of faith; whatthey have accomplished is anact of courage.
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