Presentation on Consumer Activism

8/9/2019 Presentation on Consumer Activism

1/8

CONSUMER ACTIVISM

ANDACCOUNTABILITY

Presented by: MOHD .AARISH


2/8

This article outlines the Fair Trade issues surrounding coffee and cocoaproduction.

Global Exchange is a human rights organization to promoting economic,political, and social justice around the world.

All of us must do more to support fair trade working conditions. This article is show the condition of farmers and workers.

They live with Poverty, Illiteracy, and a long legacy of economiccolonialism.

The Consumer Activists have been putting pressure on big coffee retailers

to buy directly from cooperative farmers and pay them a price thatrepresents a living wage.

They are Accountable to all their stakeholder including consumers,citizen, and the most importantly, the people who produce the goods thatgenerate their revenue.

Fair trade is the name of this movement.

ARTICLE

INTRODUCTION


3/8

Corporations will keep doing things the way theyve always been done,unless they face ongoing public scrutiny, or a real threat to their reputation

and self-respect."

Evelyn Murphy

Consumer activism is activism undertaken on behalf of consumers, toassert consumer rights.

Fair Trade is a trading partnership, based on dialogue, transparency andrespect, that seeks greater equity in international trade.

DEFINITIONS


4/8

The Revolutionary Movement of fair trade is start in 1980.

Coffee is the largest single product in the Fair Trade Movement.

Equal Exchange is now the largest Fair Trade coffee importer in the US,purchasing 1.76 million pounds of green beans in 2001.

Returning an unprecedented $960,000 in Fair Trade over-market

premiums directly to farmer cooperatives.

The FTF, and its sister organization the Fair Trade Resource Network,works to increase public awareness about Fair Trade and increase thesales of Fair Trade products in the US.

HISTORY

OF

FAIR TRADE


5/8

In 2008, Fair trade certified sales amounted to approximately 2.9billion (US $4.08 billion) worldwide, a 22% year-to-year increase. As

per December 2008.

FAIR TRADE

TODAY


6/8

1. Fair Trade Sustainability and Survival.

2. Fair Trade on Producers and their Organizations.

3. Poverty Alleviation and Fair Trade .

4. Assessing the Potential of Fair Trade for Poverty Reduction and ConflictPrevention

IMPACTS

OF

FAIR TRADE


7/8

The coffee crisis gives new urgency to efforts to promote the alternative--Fair Trade.

Fair Trade offers a mechanism for small farmers to receive higher prices

as an alternative to the "tyranny of the C market.

The most important requirement is a minimum price of $1.26 per pound,paid directly to organized farmer cooperatives-not to middlemen.

Fair Trade importers also must provide farmers with credit at fair termsand commit to long-term trade relationships.

The recipients of Fair Trade benefits are some 550,000 farmers organizedinto 300 cooperatives in 21 countries in Central and South America,

Africa, and Asia.

ALTERNATIVE

OF

FAIR TRADE


8/8

10 STANDARD

OF

FAIR TRADE

WFTO prescribes 10 Standards that Fair Trade Organizations mustfollow in their day-to-day work and carries out monitoring to ensurethese principles are upheld:

1. Creating Opportunities for Economically Disadvantaged Producers.

2. Transparency and Accountability.

3. Trading Practices .

4. Payment of a Fair Price .

5. Child Labour and Forced Labour .

6. Non Discrimination, Gender Equity and Freedom of Association .

7. Working Conditions .

8. Capacity Building .

9. Promotion of Fair Trade.

10. Environment .

Documents

Presentation on Consumer Activism