CEASEFIRE INDRUSTRY Ltd.

PROJECT TITLE

To study the Fire safety Awareness in Residential Societies, of CEASEFIRE INDRUSTRY Ltd. in NOIDA PROJECT REPORT2010 External guide- Mr. Javed khan

Internal Guide- Dr. Harjit Singh

PRESENTED BY Fanishwar Tripathi Roll No. 9035  

  

Need And Scope Of The Study

There is lots of scope and need of the study, and these are…….

The main point of this research is that, we are aware about the customer perception regarding the fire safety awareness.

To have the knowledge about the market of Ceasefire

What type of approaches you we have to apply, when we meet ant estate manager.

OBJECTIVE OF THE STUDY

Fire safety awareness in residential societies

Product captured in the market

Market position of the company

CEASEFIRE PROFILE

When Ceasefire first launched its range of domestic fire extinguishers a few decades ago, no one in India had heard of fire protection, much less felt the need for it.

The Ceasefire extinguisher was sleek, powerful and smart. But most importantly, it was easy to use. A high visibility, high impact mass media campaign supported the product launch. A personalized, highly persuasive and informative form of direct selling backed up distribution.

CORPORATE VIEW

The ground for Ceasefire's successful evolution has been steadily laid for the past few years. By building India's most trusted fire safety brand, by capturing the multi crore industrial market, by making substantial investments in both R&D and technology, and

manpower.

The market has changed. So has the way we function in it. Ceasefire on its way to creating 4 new SKUs - the Direct Division, Corporate/Institutional Division, Residential Division and Security Division - each with its own CEO, each responsible for its sustenance and growth. There's more to read about these divisions in our 'future' section.

 

These are the main clients……

CEASEFIRE PRODUCTS

HOME SAFETY

DETECTIONFIGHTING

Your home is where your loved ones live. It is a place that is most treasured by you. Yet, it is also the place that is most vulnerable to threat from fire. As many statistics will prove, fires cause more damage to homes than any other calamity, every day. Here is a range of products that will ensure that not only your home, but also the people who live in it are safe, always.

DETECTION

GAS LEAK DETECTOR

SMOKE DETECTOR

ABC POWDER

CLEAN AGENT

INDUSTRIAL SAFETY

PREVENTION - To fight and defeat a fire at your workplace, you need to take two important steps.

you need to be armed with the knowledge of how to prevent a fire

you need a 100% reliable maintenance system for your equipment.

DETECTION

FIGHTING

ESCAPE - Most people will panic and find it difficult to get out of the premises safety.( like , dark and smoke)

Ceasefire offers its array of safely gear and escape signages that will help you be safe, even in the dark

MARKETING RESEARCH

Marketing research plays an important role in the process of marketing. Starting with market component of the total marketing talks. It helps the firm to acquire a better understanding of the consumers, the competition and the marketing environment.

DEFINITION

“Marketing research is a systematic gathering, recording and analysis marketing problem to facilitate decision making.”

“Marketing research is a systematic problem analysis, model building and fact finding for the purpose of important decision making and control in the marketing of goods and services.

MAIN STEPS INVOLVED IN MARKETING RESEARCH

Defining the Marketing Problem to be tackled and identifying the

market research problem involved in the task.

Define the problem and its objectives.

Identify the problem.Determine the information needed.Determine the sources of information.Decide research methods.Tabulate, Analyze and interpret the data.Prepare research report.Follow-up the study.

RESEARCH METHODOLOGY

Research problems: To study Perception and buying behavior of modern consumer for personal care products.

Data source: Data has been collected with the help of:- Internet- websites, portals.Magazines.Newspapers.Journals.

Research approach: Survey approach Research methodology: Exploratory method  Research Instruments: Questionnaire.

SAMPLING PLAN

Sample: Apartments, and Residential Socities  Extent: Noida (U.P.) Sample Methods: - Simple Random Sampling technique is adopted in selection the sample. In this technique, each and every unit of the population has on equal opportunity of being selected in the sample Sample size: - 50 (Apartments)

Primary data: - Questionnaire and Interview

METHOD OF DATA COLLECTION 

Actually data is of two kinds so researchers should keep in mind both types of data.   Primary Data: Primary data are those, which are collected afresh and for the first time and this happen to be original in character. Primary data was collected with the help of well structured questionnaire 

Secondary Data: Secondary data are those data which have already been collected by someone else and which have already been used as per required.

There are basically two sources to collect secondary data: - 

Internally: Provided by the company/organization.

Externally: Various publication of central, state and local Government.Books, magazines, newspapersInternet

QUESTIONNAIRE  This method is most popular .The questionnaire is sent to the person concerned to answer the questions formatted and return the same soon. A Questionnaire consists of a number of questions printed or typed in definite order on a form or set of forms. The Questionnaire is sent to the respondents.   In order to achieve the research objective it is necessary to collect accurate and relevant data, secondary data are already published data collected for purposed other than the specific research needs at hand.  Primary data that are collected specifically for the research situation at hand, were collected by surveys ,using respondents surveys is one of the ways of collecting primary data namely observations, experiments and surveys .

CONCLUSIONCeasefire has a great market value, and accomplished research in that is a great experience for me. The basic think is that how tuff you are. During the survey I found a very typical structure of ceasefire. The sale of ceasefire products are not high in the comparison of other’s. There is a reason behind that THE PRICE and COST of ceasefire products. A single hydrant cost is about Rs 3000, while other companies sales their products about Rs. 1200 to 1500. But the quality which ceasefire has is too high and best in comparison to other’s.Ceasefire’s demand is high in industrial market. That is all because of it’s quality. Ceasefire maintains its quality. That’s why it has major share in industrial area market. Most of the Ceasefire’s strategies are being developed for industrial market. Ceasefire has an active presence in residential as it already has renown name in industrial market.Most of the time consumer buys fire extinguishers for safety purpose. All other questions have secondary preference.

Suggestions & Recommendations

The researcher would like to suggest the following points, so that the organizations can easily sell their products to their consumers:  The demand of a product is also affected by its life cycle. If the product is in the introduction stage, then it will definitely take some time to capture the market, because in the introduction stage, consumers are not much aware about the product. Therefore, it’s the responsibility of the organization to create awareness amongst the consumers. Consumer like quality product with affordable and reasonable price, so company should add latest technology to their products. Consumer’s behavior always looks for some extra benefit with purchasing. They demand for affordable price for product and attractive offers with purchasing. 

Continued………The company should make strategy to cater every income group customers in city. Upper income group are affordable to purchase but lower income group is not. So, company should make policies to send their product and every home. The company should adapt rigorous marketing strategies, in order to sustain in the market. The company should give more emphasis on advertising to create market awareness and to make a brand image in the minds of consumers. The company should do more publicity through road shows, newspaper and advertisement

THANK YOU

CEASEFIRE PRODUCTS