Soft Computing - 46 rue de la Tour 75116 paris � tél. (33) 01 73 00 55 00 � fax (33) 01 73 00 55 01 � www.softcomputing.com

Presentation of the Group Soft Computing

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Advises and solutions to transform information into

performance

Advise : Identify stakes, determine levers, recommend pragmatic solutions and accompany you in their implementation

Solution : bring you our technical expertises to implement innovative tools and operational process

Transform the information : based our recommendations and our solutions on the translation of the data into knowledge and action

Performance : implementation and piloting of your action plans in order to optimize their efficiency and the Return on Investment

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One mission : data into results

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Application for maximizing customer capital : 10 offers to turn information into performance

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10 formalized offers

Conquest and development of consumer loyalty

Conception and implementation of strategies, process

And tools for conquest and implementation of consumer loyalty

Consumer RiskConception and

implementation of process and tools about the

prevention of automatisationand also prevention of the

consumer risk management

Marketing AutomatisationConception implementation of

process and tools for the Marketing Automatisation.

Sales forces AutomatisationConception and

implementation of process and tools automatisation for sales

forces and customer service

DataminingSegmentations, scoring and predictive analysis of behaviourfor sales optimisation and customer service

PilotingConception of piloting systems of performance

Process Externalisation and marketing basesoperationalExploitation of customer�s information systems

Data warehouseConception and implementation of customer-product data warehouse

EAIInformation systems Urbanisation and implementation of the EAI for the management of inter-applicative flow

Satisfaction and client valueEnquiries and

satisfaction measure. Analysis of the

current andthe future value of clients

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5 good reasons to work together

1. A culture based on operational results and the ROI of our interventions

2. 20 years of innovation and expertise, through tools and system of reference helping accelerating our interventions

3. An organisation focused on the client, in order to assure listeningand a maximum of reactivity

4. A continuum of services, combining consulting, engineering andoperating

5. A skilfully use of leading tools, supplemented with monitoring technological developpment

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Few data

! A recognized actor on its market �

"Turnover : 22.8 M� (12/03)"Number of employees : 265 persons (12/03)

!� dynamic �

"ANVAR Label« innovative company »"170th on 500 at the classification« European fast 500 »

!� quality�

"ISO 9001-2003 Certification "Quoted at the New Market of Paris

!� and solid �

"20 year of existence"13,2 M� own capital stocks

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Activity Distribution

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Engagement leadership

! Adaptable contractual terms:

"Commitment to results in a fixed price mode" Time & Materials"Success fees

! Added value at each stage of your projects:

Design Build RunOptimize

# Functional expertise# Feasibility & opportunity studies# Requirements specifications and request for tenders# User acceptance testing and functional qualification# Training & knowledge transfer

# Technical expertise# Project management# Process design & optimisation# Database design and data processing# Software development

# Project reviews# Technical, functional and organisational solution tuning# Change management# Coaching, training and rollout support

# Database marketing outsourcing# Campaign management outsourcing# Data mining & marketing consulting # Application Maintenance outsourcing

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Our technological partners

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Few examples of operation for 2003

Caisse d�EpargneFinancement :Datawarehouse for piloting, knowledge of customers and risk management

Bayard Presse :analysis of subscribers behaviour and optimisation of crossed sales between titles

Sephora :conception implementation of a new loyalty program

FNAC : conception and industrialisation of systematic measure system of marketing campaign return

DHL :dynamization of sales program on loyal customers

ING Belgium :integrated system for credits distribution and monitoring

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Some references :With the one for whom the client matters�.

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The 7 founder values of Soft Computing

Customer First : Our unique objective is to satisfy our clients for always exceed their waiting.

Obsession of value creation : Our interventions have to be justify by value creation for our customers and by fast and measurable ROI .

Leadership Research : By our specialization strategy, we have to be the bests in our field thanks to a permanent enrichment of our knowledge capital .

Innovation Promotion: We are always searching for the innovation in order to defend our leadership and in the same time stay pragmatic.

Professionalism : Our expertise is supported by certified quality methods and by productivity tools which help to industrialised our services.

Engagement : Each mission is a challenge and an honour for which we have to give the best of our self to merit the customer trust.

Team Spirit : We believe that the addition of competences is inferior comparing to the competences of the addition. Thus we encourage the team work and the distribution of knowledges.