Presentation of international cosmetics trade fair conceptand program presentation of international...
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presentation of presentation of international cosmetics trade international cosmetics trade fair fair concept concept and program and program VERSION: JANUARY 2005 VERSION: JANUARY 2005
Presentation of international cosmetics trade fair conceptand program presentation of international cosmetics trade fair concept and program VERSION: JANUARY
presentation of international cosmetics trade fair conceptand
program presentation of international cosmetics trade fair concept
and program VERSION: JANUARY 2005
Slide 2
index background why Poland? interCHARM Polska 2004 summary
report edition 2005 description marketing strategy for edition
2005
Slide 3
why Poland ? [ It is here the West meets the East ] [ POL media
expo ] [May 1 st 2004 ] Poland with almost 40 mln population is the
biggest cosmetic market in Central Europe central location in
Europe (Warsaw Moscow, Warsaw - Milano or Warsaw - Paris
destination is the same about 1500 km. - 2 hour flight) May 1 st
2004 Poland joined European Union many new possibilities are now
available Poland is a natural bridge between Western and Eastern
European countries
Slide 4
interCHARM Russia, Moscow COSMOPROF Bologn a interCHARM
Ukraina, Kiev interCHARM Polska, Warszawa Cosmeeting Paris Due to
big potentials of the domestic cosmetic industry as well as the
internal market itself, Poland influences the whole
Central-European region Beauty World Frankfurt why Poland?
Slide 5
Poland in Europe With population of almost 40 milion Poland is
the largest market in Central Europe! The number of citizens in 10
new EU members (in thousands) Population - 38,3 million Land area -
312,685 km 2 neighbours: Russia, Lithuania, Belarus, Ukraine,
Slovakia, Czech Republic, Germany Poland Source: Eurostat why
Poland ?
Polands economy is one of the fastest growing in 2004 in
comparison to other countries. Source: Polish Official Statistics
(GUS); forecast for the years 2005, 2006 by Economist Intelligence
Unit Source: The Economist, July 2004 why Poland ? Poland key
macroeconomic indicators
Slide 8
Source: Polish official Statistics (GUS) Source: Central
Intelligence Agency why Poland ?
Slide 9
cosmetic markets in Central & Eastern Europe Source:
Euromonitor Value retail sales of cosmetics & toiletries in
Poland shows that Poland is one of the biggest cosmetics market in
Eastern and Central Europe. Poland why Poland ? Value retail sales
of cosmetics & toiletries by country 2002
Slide 10
cosmetic market in Poland why Poland ? Source: MEMRB POLAND
2002USD% Total Market1 149 917 230100 Face Care216 458 58619% Body
Care106 031 0589% Shower Gels30 467 1653% Bath Foams22 284 1182%
Shampoos140 013 01612% Hair Colorants81 090 1587% Bar Soaps68 128
1536% Liquid Soaps13 057 8451% Hair Styling84 033 7057% Color
Cosmetics144 807 30513% Mass Female EDT40 337 0024% Mass Female
Deo83 054 9337% Mass Male EDT22 157 3232% Mass Male Deo57 613 0905%
Mass Male After Shave40 383 7734% value of cosmetics in Poland in
2002 sales value of cosmetics in Poland in 2002
Slide 11
concept interCHARM Polska is the only cosmetic industry
international trade fair in Poland it is really modern,
professionally prepared trade fair event, which gathers in one time
and in one place manufacturers trade companies services cosmetics
selective, mass and for professionals perfumery hairdressing
solariums SPA & Wellness raw materials, packaging, machinery
services accessories ALL COSMETICS SECTORS IN POLAND: why
interCHARM Polska?
Slide 12
facts & figures [ polmedia EXPO ] 4.127 m 2 net exhibition
space 4.127 m 2 net (gross 10.000 m 2 ) 3 number of pavilions 3
21721 exhibitors 217 from 21 countries 600035 business visitors
over 6000 from 35 countries Italy, Germany, Turkey, Taiwan national
sections Italy, Germany, Turkey, Taiwan dlaczego interCHARM Polska?
statistics on 2004 edition
Slide 13
STRUCTURE OF EXHIBITORS BY ACTIVITY SECTOR why interCHARM
Polska? statistics on 2004 edition facts & figures
Slide 14
STRUCTURE OF EXHIBITORS BY COUNTRY 217 21 217 EXHIBITORS FROM
21 COUNTRIES statistics on 2004 edition why interCHARM Polska?
facts & figures
Slide 15
STRUCTURE OF VISITORS BY COUNTRY 6 000 35 OVER 6 000 VISITORS
FROM 35 COUNTRIES Belarus Belgium Bosnia & Herzegowina Bulgaria
Costarica Czech Republic Egypt Finland France Germany Holland
Hungary India Israel Italy Latvia Lithuania Malta Moldovia Poland
Romania Russia Saudi Slovakia Slovenia South Africa Spain Sweden
Switzerland Taiwan Turkey UAE Ukraine United Kingdom USA why
interCHARM Polska? facts & figures statistics on 2004 edition
Polish 87% foreign 13%
Slide 16
general strategy the highest standard of service the highest
standard of service merit and technical services for participants,
international network of professional agents promotional activities
exhibitors, visitors (business, professional, public) promotional
activities precisely aimed at different targets : exhibitors,
visitors (business, professional, public) support of important
governmental and business authorities ministry, business and
cosmetics organisations attractive parallel program knowledge for
managers as well as for cosmeticians and hairdressers: attractive
parallel program seminars, lectures, workshops, knowledge for
managers as well as for cosmeticians and hairdressers: Cosmetology
Congress Business Seminars YOU Professional SHOW the biggest hair
fashion event in Poland participation in global alliances GLOBAL
BEAUTY NETWORK (alliance with Messe Frankfurt) participation in
global alliances to strengthen the competitive position on such
challenging market GLOBAL BEAUTY NETWORK (alliance with Messe
Frankfurt) why interCHARM Polska?
Slide 17
Italy, Germany, France, Hungary, Russia, Ukraine, Turkey, USA,
Taiwan, Korea, South East Asia why interCHARM Polska? international
agents network
Slide 18
USA Atlantic Trade Pavilions, Inc. Jay D.W. Brown P.O. Box 447
Cabin John, Maryland USA 20818; express 150 Spa Drive, Annapolis,
Maryland, USA 21403 phone: 301-2290065; airbill: ++410 268 7925
Fax: 301-2290089 [email protected] RUSSIA BBP Beauty Business Program
office 8, Elektrozavodskaya, 21, build. 41, Moscow 107023, Russia
phone: (007 095) 995-2885/88 fax: (007 095) 995-2840 bbp@
bbprogram.com www.bbprogram.com UKRAINE Cosmetic Expo Media Ltd
Office 505, 45 Uritskiy Street, Kiev, Ukraine, 03035 phone: (038
044) 238 85 12/5 Fax: (038 044) 238 85 18 [email protected]
www.intercharm.net/ukraine GERMANY MCO Elisabethstrasse 14 D-40217
Dusseldorf, Germany phone: (49 211) 38 60 00 Fax: (49 211) 386 00
60 [email protected] www.mco-online.com TURKEY Ipekyolu Perpa
Ticaret Merkezi A Blok Kat: 9 1123 80270 Okmeydani Istanbul, Turkey
phone: 90 (212) 222 90 60-2 Fax: 90 (212) 210 61 76
[email protected] www.ipekyolu.info FRANCE, BELGIUM, HOLLAND
Promeeting 73 Rue Sainte Anne 75002 Paris, France Tel : 33 1 53 04
09 09 Fax : 33 1 53 04 99 69 [email protected]
www.promeeting.com KOREA Sun Internation Suite 402, Soo-chaang
Bldg.340-54, Sinn-daang 4 Dong, Choong Gu Seoul 100-826, Korea
phone: 82-2-2236-5067 Fax: 82-2-2236-5069 [email protected] SOUTH
EAST ASIA (CHINA, HK, THAILAND, MALAYSIA, VIETNAM, SINGAPORE,
INDONESIA ) System Techniques (HK) Ltd. [email protected][email protected] ITALY COREXPO ITALIA VICOLO DEI MOLINI 9 31046
ODERZO (TREVISO) phone: +39 0422 71 80 19 Fax: +39 0422 81 03 34
[email protected] www.corexpoitalia.it TAIWAN Excedo Int'l Co.,
Ltd. 8F., No. 6-4, Kung Fu North Road, Taipei, Taiwan phone:
886-2-27781402 Fax: 886-2-27781403 [email protected]
international agents network HUNGARY, SLOVAKIA, CZECH REPUBLIC
VITAM International Ilka u. 18.IV/5 1143 Budapest, Hungary phone:
+36 1 222 0978 Fax: +36 1 273 1147 [email protected] why interCHARM
Polska?
Slide 19
ONLINE REGISTRATION internet professionally prepared website
with ONLINE REGISTRATION direct mail campaigns marketing, selling,
research and development divisions employees and core management
Public Relations campaigns in branch and business, local and
international press media patronage press (specialist and women
magazines) and radio advertising campaign in press business and
women magazines both domestic and international promotional
materials highest possible standard ! personal contact with clients
- (professional, experienced and friendly staff) promotion strategy
why interCHARM Polska?
Slide 20
www.intercharm.pl and also: how to get to the fair ( special
offers available), where to stay - hotels where to eat well, what
to see around and much more useful information why interCHARM
Polska? All there is to know about the fair, the exhibitors, and
our partners, events, plans, exhibitors lists, interesting
information, forms to download, electronic newsletter to subscribe,
press corner for journalists, etc. ! New design (from February
2005) ! AND ONLINE REGISTRATION FOR VISITORS
Slide 21
to reachtarget groups ongoing direct mail 5 different campaigns
throughout the year to reach 4 different target groups : business
business exhibitors exhibitors manufacturers of end products,
manufacturers of raw materials and packaging, marketing, selling,
research and development divisions employees and core management
visitors visitors with focus on visitors from Eastern and Central
Europe importers, distributors, wholesalers, retailers, key
accounts decision makers and opinion leaders (governmental
authorities, branch organizations) hairdressers hairdressers
beauticians public public promotion strategy why interCHARM
Polska?
Slide 22
media cooperation cosmetic press (Polish and international)
Kosmetyki & Biznes Kosmetyki Cabines Solarium Packaging Polska
business press Trade Press ( Detal Dzisiaj, Supermarket News,
infoMakro ) Business Week Polska radio / TV - business and news
programmes, women channels internet portals Serwis
Biotechnologiczny.pl, polki.pl, wiza.pl, tradepress.pl gazeta.pl,
najpiekniejsza.pl, kobiety.pl, businesspolska.pl, kosmetyczki.net
general media one of the biggest women magazine publishing houses
in Poland Salon i Elegancja Kosmetyka I Kosmetologia Make Up
Estetyka European Spa Magazine Export Magazine Soap, Perfumery
& Cosmetics Cosmetics in Russia Novosti w Mire Kosmetiki
Kosmetichesky Rynok Segodnya other titles to be confirmed promotion
strategy why interCHARM Polska?
Slide 23
introduction of by Polmedia Expo team! promotional tool
addressed to prospect visitors introduction of two new own media
titles by Polmedia Expo team! the best possible promotional tool
addressed to prospect visitors cosmetic business newsletter
professional magazine for hairdressers [ pol MEDIA expo ] promotion
strategy why interCHARM Polska?
Slide 24
cosmetic business newsletter cosmetic business newsletter
monthly newsletter containing up-to-date information on cosmetic
industry in Poland and around the world with the focus on Polish
and Central European cosmetic markets addressed to producers of
ultimate products, packaging and raw materials, distributors,
exporters, importers, contract manufacturers, marketing
specialists, trade organisations, wholesale and retail companies.
the easiest and quickest way to access news, market research, laws
and regulations, companies profile, statistics, events, trade
press, associations, and everything about the infrastructure of
perfumery and cosmetics market of Poland and Central Europe launch
date Spring 2004 promotion strategy why interCHARM Polska?
Slide 25
Polish edition of international hair fashion magazine Polish
edition of international hair fashion magazine quarterly, luxury
magazine for hairdressers and hairstylists one of the most
respected magazines in Europe dedicated to hairdressing as one of
the essential parts of fashion indispensable tool for professionals
the latest information and worldwide trends in hairdressing ideas
and secrets of hairdressing work the magazine makes the audience
acquainted with fashion tendencies, presenting works of top
stylists with coloured pictures of the world famous international
and national shows and master classes with articles on
peculiarities of hairdressing, different haircuts, new ideas and
recommendations launch date -Spring 2005 the magazine is the
organizer of a professional Hair Fashion SHOW held in the framework
of interCHARM Polska exhibition promotion strategy why interCHARM
Polska?
Slide 26
information campaign during major international and local
cosmetics trade events perfectly targeting companies interested in
cooperation, new markets etc.: SALON JESIE - Warsaw IX 04 TAROPAK -
Pozna IX 04 ESTETYKA Professionalissimus - Warsaw X 04 COSMO EUROPE
- Warsaw XI 04 GLOBE HAIR SALON - Warsaw XI 04 CHI Warsaw XI 04
ESTETYKA MANUS - Warsaw XII 04 European SPA Exhibition - Monte
Carlo I 05 BEAUTY WORLD - Frankfurt I 05 LES SPA Roma I 05
EXPOBEAUTY Moscow II 05 BEAUTY ZAGREB - Croatia II 05 BEAUTY Forum
- Slovenia II 05 INTERCHARM UKRAINA - Kiev II 05 CINDIRELLA Vilnius
II 05 BEAUTY International - Dsseldorf III 05 HAIR OPEN 12-13.03,
Helsinki COSMOBELLEZA International Barcelona III 05 BEAUTY
ASIA/SPA 6-8.03, Singapore International Exhibition Hair &
Beauty - Plovdiv III 05 Guangzhou International Beauty Fair China
III 05 COSMOPROF - Bologna IV 05 IN-COSMETICS - Berlin IV 05 PCI
Europe Paris IV 05 interCHARM professional - Moscow IV 05
INTERBEAUTY - Bratislava V 05 BEAUTYWORLD - Dubai V 05 IDEAL BEAUTY
- Petersburg V 05 BEAUTYWORLD Tokyo V 05 BEAUTY PRAGUE - IX 04
BEAUTY Slovakia - IX 04 COSMEETING - Paris IX 04 InterCHARM Russia
- Moscow X-XI 04 SARMS 2004 - Riga XI 04 BEAUTY WORLD - Tallinn X
04 EMBALLAGE - Paris XI 04 SALON WIOSNA Warsaw II 05 BEAUTY FORUM
Warsaw IV 05 LOOK - Pozna IV 05 AQUABUD (& Wellness) - Gdask IV
05 promotion strategy why interCHARM Polska?
Slide 27
information campaign for organizations and institutions
Economic and Commercial Departments of Polish Embassies abroad
foreign diplomatic Agencies in Poland Trade Commissioners
Industrial and Trading Chambers in Poland and abroad, Cosmetics and
Trading Associations information campaign carried out by our
network of agents in the represented countries ( Italy, Germany,
France, Hungary, Turkey, Russia, Ukraine, Turkey, Taiwan, USA )
promotion strategy why interCHARM Polska?
Slide 28
patronate Vice Prime Minister, Minister of Economy & Labour
of Poland support of Economic and Trading Divisions of Polish
Embassies all around the world (information about interCHARM Polska
on their web sites, published in their publications) organisation
of trade missions from various countries in cooperation with the
Ministry of Economy and Labour (Department of Foreign Investments
and Export Promotion) support and co-financing trade missions from
several central and eastern European countries prestigerecognition
adds prestige and helps receive better recognition by business and
cosmetic press, various business organizations and public bodies
why interCHARM Polska?
Slide 29
direct mailing campaign PR campaign in specialist press
informational activities worldwide by agents network special offer
to attract international visitors (additional reason why to come) :
special hotel rates (discounts from 15% to 50%) all hotel
categories from to Polish Airlines PLL LOT official airlines of
interCHARM Polska 2005, special offer for flights to and from
Warsaw during the event special tourist events (with co-operation
with Mazurkas Travel) visitor promotion strategy why interCHARM
Polska?
Slide 30
location PRDZYSKEGO St. 12/14 why interCHARM Polska? WARSAW
INTERNATIONAL EXPO XXI CENTRE suitable for all kinds of
exhibitions, conferences, seminars, meetings and banquets. covers
10,000 sq.m. of air conditioned, flexible exhibition space, with
minimum height and weight restrictions. the halls are fitted with
underground channels for all water, electricity and internet
supplies, making almost any type of space arrangement possible.
comfortable localization in Warsaw (5 min from the city center, 25
min from the international airport) 3 conference rooms can easily
host up to 800 delegates. the most prestigious and innovative
multifunctional centre in Poland
Slide 31
trade fair map sponsors, patrons, press, Ministry of Economy
stand reception hall information, registration and service point
END PRODUCTS hall 1a END PRODUCTS hall 2 cosmetics perfumery salon
products B2B hall 1b B2B packaging raw materials machinery
Professional hair fashion Show hall 3b Professional hair fashion
Show hall 3a - B2B hairdressing solariums NEW! SPA & Wellness
zone NEW! national pavilions national pavilions Italy, Germany,
France, Turkey, Taiwan NEW! why interCHARM Polska?
Slide 32
participants - forecast exhibitors approx. exhibitors approx.
250 business visitors business visitors 5.000 professional visitors
professional visitors 5.000 (cosmeticians, cosmetologists,
hairdressers, manicurists ) public visitors ~ public visitors ONLY
SATURDAY AFTERNOON AND SUNDAY ~ 10-15.000 exhibit space exhibit
space gross 10.000 sq.m. why interCHARM Polska?
Slide 33
parallel program amazing year's event for hairdressers in
Central Poland one-day stunning spectacle for professionals
celebration of hairdressing art top-stylists work show date May 22,
2005 (Sunday) why interCHARM Polska? hair fashion show
Slide 34
the most important cosmetology event of the year in Poland
interCHARM Polska is the only organizer of educational events for
beauticians that gathers more than 50% international lecturers
international well known lecturers the best lecturers of Polish
cosmetology no entry fees for pre-registered participants excellent
technical conditions Congress Centre of EXPO XXI dates May 21-22,
2005 (Sat, Sun) Cosmetology Congress why interCHARM Polska?
Slide 35
Can you afford not to be there? the only business
orientedPoland Central European the only business oriented event
for the whole beauty industry of Poland and whole Central European
region. visited by buyers the only event in Poland visited by
buyers (including key accounts) from Poland and neighbouring
countries importers and distributors the only event in Poland
visited by importers and distributors from Central and Eastern
Europe global brand qualityguarantee of effective trade event a
global brand well known all over the world already interCHARM
(Russia, Ukraine, Poland) is a synonym of quality and the guarantee
of effective trade event Cosmetology Congress and business seminars
Cosmetology Congress and business seminars highest educational
standards, international speakers and most famous polish speakers
You Professional Showhair fashion You Professional Show the great
hair fashion show with top stylists, master classes, happenings
EXPO XXICentre perfect location EXPO XXI Centre the most modern
exhibition centre in Poland summary interCHARM Polska is: why
interCHARM Polska?
Slide 36
let us welcome you at EXPO XXI Centre on May 20-22, 2005 the
only business trade fair for the cosmetic industry of Central
Europe
Slide 37
Polmedia Expo Sp.zo.o. Jubilerska St. 10 / 116 04-190 Warszawa
www.intercharm.pl [email protected] phone: +48 22 611 62 05-07
Fax: +48 22 673 18 50 Anna Dabkowska Sales Manager
[email protected]: for more information sales:
visitor promotion: promotion/public relations: Dominika Pawelec
Marketing Communication Director [email protected] Agnieszka
Kotowicz Project Manager Marketing Communication Department
[email protected] Magdalena Wasilewska Sales Asistant
[email protected] Ewa Laszkowska PR Manager Marketing
Communication Department [email protected] Anna Godek
Commercial Director [email protected]