-
8/21/2019 Presentation of How to Place Ads in a Magazine
1/14
How to Place an Ad in a Magazine?(Print & Digital)
Presented by Miao Kang, Yuna Choi, Meero Xu
-
8/21/2019 Presentation of How to Place Ads in a Magazine
2/14
What is Magazine Advertisement?
Magazine advertising is the ads that people see placed
throughout publications, either paper form.
Advertisers are aware that a strategically placed ad in the
right magazine can improve their busover.
The right type of advertisement placed through a magazine can
also boost the magazines sale Advertising is one of the most
important factor to start up or maintaining a magazine. Ad sales
can make or break a publication, and nearly all magazines depend on
the revenue gen
advertisers to stay in business.
-
8/21/2019 Presentation of How to Place Ads in a Magazine
3/14
Why Magazine Advertisement?
!"#"$%&')*+',-.%
/"012,'3452.'*
"6'&-4& /,'*%78'
9'8%+',7,"&*
,'8'+"&1%:"#',;
".-:'.."#'9,%+'. ='7
.'",5?'."&* +%.%1.
@&?"&5'.
-
8/21/2019 Presentation of How to Place Ads in a Magazine
4/14
Magazine VS. Newspaper
!"#$%
B& 8%7,%. #
:'"E )1
.'*E >4,'
52 ?".ED
32%..'1E
F"+' " :25? 84', .?'83 8%3' 1?"& &'=.0"0',.
)884= 34, :4,' 54:08'G 8";421.
@".%', 14 1",#'1 .0'5%H5 :",I'1 *':4#,"0?%5.
-
8/21/2019 Presentation of How to Place Ads in a Magazine
5/14
Preparation
J"-4&"8 KD
-
8/21/2019 Presentation of How to Place Ads in a Magazine
6/14
How Much Does Magazine Advertising Cost?
)* Q,%5'
D%$'
R,'S2'&5;
-
8/21/2019 Presentation of How to Place Ads in a Magazine
7/14
Time Line
+,-$#.)'/0 12#32$0'4
563//'/0
789 :"/2;
+,
-
8/21/2019 Presentation of How to Place Ads in a Magazine
8/14
HOW TO GUIDE
-
8/21/2019 Presentation of How to Place Ads in a Magazine
9/14
HOW TO GUIDE
Step1
1$2 3 =*,0$2 3/, 23#0$2 J"# 2;$ 3,-$#.)$%$/28
Step 2
A'/, (*=6'43."/) 2;32 3#$ 3((#"(#'32$ J"# K"*#
3,-$#.)'/0 /$$,)8
A0-4& TE U.% .,*.E54:
A0-4& VE R%&* 845"8 "&* &%5?' :"#"$%&'.
4& ;42, 4=&
-
8/21/2019 Presentation of How to Place Ads in a Magazine
10/14
HOW TO GUIDE
Step3
F"/2342 3/ 3, #$(#$)$/23.-$ 32 $34; (*=6'43."/ K"*L-$
4;")$/ 3/, #$M*$)2 3 %$,'3 D'2
Step 4
N*,0$ 2;$ 4")2O$P$4.-$/$)) "J 3,-$#.)'/0 '/ 3(*=6'43."/ =K
4364*632$ F5: "# F5Q
/Q!W 54.1 43 "& "*+',-.% 08"5':'&1X
5%,528"-4&YZ[
/QBW )*+',-.% 54.1X J2:7', 43 B:0,'..%4&. YZ[
-
8/21/2019 Presentation of How to Place Ads in a Magazine
11/14
HOW TO GUIDE
Step 5R$0".32$ H'2; 2;$ 3, #$( J#"% $34; (*=6'43."/ 3) 2"S
D0'5%"804.%-4&% %& 1?' 0278%5"-4&\ %&.%*' 1?'
3,4&1 54+',]
4& 1?' 7"5I 54+',] 4, =%1?%& 1?' H,.1 3'= 0"#'. 43 1?'
744I ",'
0,%:' 845"-4&. 34, "*.] "&* Q
-
8/21/2019 Presentation of How to Place Ads in a Magazine
12/14
HOW TO GUIDE
Step 8
5#$(3#$ 3, 3#2H"#D8
/?'5I 1?' .0'5%H5"-4& 1?' :"#"$%&' ="&1._
`Q,%&1a
R4,:"1] .%$'] 5484,] ,'.482-4&] 34&1] '15E
`9%#%1"8a
9%:'&.%4&] 'G0"&.%4& *%,'5-4&.]
"&%:"-4&] 8440%] "2*%4
Step 9A'/36'B$ 3, 3#2H"#DE
!"I' %1 14 7' .1,4 "&* ';'L5"15?%E
-
8/21/2019 Presentation of How to Place Ads in a Magazine
13/14
HOW TO GUIDE
Step 10
1*=%'2 2;$ 4"/G#%$, G6$ 2" 2;$ %303B'/$ =$J"#$ '2) ,*$8
Step 11
+T$#H3#,)
b' "=",' 1?"1 'c'5-+'&'.. %. *%d5281 14 :'".2,'E
D4:' 52.14:',. :"; 1'88 ;42 1?'; ."= ;42, "*\ 721 *4&N1 0288
;42, "*. e2.17'5"2.' ;42 *4&N1 #'1 %::'*%"1' 3''*7"5IE b' =%88%
14 5?"' ;42, 0,4:4-4&
". &'5'..",; "&* "** 14 54:0'- &%5?' :"#"$%&'.
". ;42, 72.%&'.. #,4=.E
-
8/21/2019 Presentation of How to Place Ads in a Magazine
14/14
Questions?
