Presentation - Nurses agency - 2016.pdf

8/19/2019 Presentation - Nurses agency - 2016.pdf

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EXECUTIVE DEVELOPMENT PROGRAM

SYM IOSIS

NURSING FOR THE WORL

A Healthcare Recruitment Agency


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2 3 4 5

INTRODUCTION

MARKET OVERVIEW BUSINESS IDEA SURVEY RESULTTHE PROPOSAL

PRESENTATION AGENDA

1


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876

MAIN PLAYER MARKETING PLAN FINANCIAL CONCLUSIORECOMMEN

9

PRESENTATION AGENDA


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Act as intermediary, match employment needs

EMPLOYMENT AGENCY

Why companies need to use employment agency services

1. Speed and efficiency

2. Access to wider pool of talent

3. Low risk ‘no placement-no fee’

4. Reduce employee turnover costs

INTRO

Why KPJ needs to have this business

1. Business diversification / intrapreneur development

2. Complement : Education & Hospital

3. New income stream (capitalize opportunity cost)

4. Business intelligence


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EMPLOYEERELATIONS

03

COMPLIANCE

05

SAFETY

02

COMPENSATION &

BENEFITS 04

TRAINING &DEVELOPMENT

06

RECRUITMENT

01

HUMAN RESOURCE FUNCTIONS INTRO


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Why??

Better Offer

Work ove

Underpaid

Boredom

Limited development


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Public Clinic Dentistry Clinic 1Malaysia Clinic Private Hospital Public Hospital

2836

667

195 >170 139

Public Private

80,000

43,000

Total Nurse In Malaysia

Source: www.sinarharian.com.my

MARKNO. OF HOSPITAL/CLINIC


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AREA OF CONCERN

Increase turnover

Increase

nurses

Turnover

Declining

Number of

Nurse

Nurse

BargainPower

Graduatednurses

Local &InternationalRelocation

RepatriationSourcing fromWider market

1 K l j S i K ih t B k t S i B l h (KSKB) S l


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1. UCSI University2. Nilai University3. SEGi University4. MAHSA University5. KDU University College6. Lincoln University College7. Murni International College8. Asia Metropolitan University

9. KPJ Healthcare University College10. International Medical College (Pantai)11. University College Shah Putra (UCSA)12. Ramsay Sime Darby Healthcare College13. International University College Art & Science (IUCAS)

1. Kolej Sains Kesihatan Bersekutu, Sungai Buloh (KSKB) Selangor 2. Kolej Kejururawatan Kuala Terengganu, Terengganu3. Kolej Kejururawatan Seremban, Negeri Sembilan4. Kolej Sains Kesihatan Bersekutu, Kuching Sarawak 5. Kolej Kejururawatan Kubang Kerian, Kelantan6. Kolej Kejururawatan Sungai Petani, Kedah7. Kolej Kejururawatan Kota Kinabalu, Sabah8. Kolej Kejururawatan Johor Bahru, Johor

9. Kolej Kejururawatan Kuantan, Pahang10. Kolej Kejururawatan Sandakan, Sabah11. Kolej Kejururawatan Alor Setar, Kedah12. Kolej Kejururawatan Taiping, Perak 13. Kolej Kejururawatan Sibu, Sarawak 14. Kolej Kejururawatan Pulau Pinang15. Kolej Kejururawatan Muar, Johor 16. Kolej Kejururawatan Ipoh, Perak 17. Kolej Kejururawatan Melaka

NURSING COLL


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STRENGTHS

• Local & International expansion• Expanding healthcare Uni/college• Group synergy• High mobility of nurses• Strengthening international networks

WEAKNESSES

•Lack management expertise

• Lack brand equity

OPPORTUNITIES

• High demand for nurses• Repatriation and relocation•

Potential expansion to other positon• Development young skilled nurses• Increase international collaboration• Sustainable healthcare business

THR TS

• Reputable player• Unsustainable wage•

Economic downturn• Global political instability• Data security

S

W

O

T


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01

02

03

Nurses

Accreditation

Networking

Data

managem

Marketing

plan

Packageoffered

For Healthcare Employment Agency


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To establish a healthcareemployment agency

Offer either contract /permanent placement

for both local &international

THE PROPOSAL

To start/focus theAgency’s services for

nurses in phase 1


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OBJECTIVES

To bridge the gap between hospitals and pool of talents

VISIONTo be the global leader in healthcare recruitment agency

DETAILED OBJECTIVES

41 32

Get 5,000nurses

registeredwithin 2 years

Expandnetworks &penetrate

overseasmarket

Efficientlymanage

database

Monitormarket trends& adapting

changes


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SCOPE OF WORKS

Sourcing/screening/interviewing

Obtain and mainstream job vacancies

Data management

Local and international recruitment

Local & international relocation

International repatriation

Training management

St t


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RM141,42

Legal 5,000

Rental (3 months upfront) 15,000 Stationary 500

Computer & software 15,000

Office Equipment & Security system 5,000

Furniture & Fitting 15,000

Renovation 30,000

License Application Fee 25

Total Start-up expenses 141,425

Others

Others: RM85,525

Start-up Expenses RM

Web Design & Dev elopment (plus add on) 20,000

Web Application (plus database 90G) 25,000

Domain name 100

Web hosting 500

Search Engine Optimization 9,000

Web maintenance 1,000

Hosted Email Setup 300 WebsiteC

osting

Website: RM55,900

Start up expenses

G t/P i t


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Univer

/Colle

FLOW

Hospital

Markets

Government/Private

Repatriation Re-train

After Re-train

Qualified graduated nurses

Entering Job Market

1

2

How Are We D


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How Are We D

No repatriation services

Easy repatriation & relocation

Serve internal & external cli

Serve Specific hospital

Lower staff turnover cost

High turnover cost

Concentrated sources

Wider sourcing area

BEFORE

AFTE


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SYMBIOSIS

SAMPLE WEBPAGE

MAIN P


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Place Your Picture Here

Recruitment Associate

Offers contract employment

HQ: Petaling Jaya,

Branches: Penang, Johor,Sarawak, Sabah

Started in 2006

Offers various short term

courses, seminars, workshopsand personal coaching

MAIN P

http://www.apha.com.my/contact.htmlhttp://www.apha.com.my/contact.html


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1977

SINCE

40CLIENTS

MALAYSIA

5SINGAPORE

2UAE

4BRUNEI

1

SAUDI ARABIA28

KINGDOM OF SAUDI ARABIA MALAYSIA


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KINGDOM OF SAUDI ARABIA

1. King Khalid Military City Hospital, Hafr Al Batin

2. Northwest Armed Forces Hospital, Tabuk

3. King Fahd Military Medical Complex, Dhahran

4. National Guard, King Abdulaziz Medical Cities, Dammam

5. National Guard, King Abdulaziz Medical Cities, Al Hassa

6. King Abdul Aziz Airbase Hospital, Dhahran

7. Naval Base Hospital, Jubail

8. King Khalid University Hospital , Riyadh

9. Security Forces Hospital , Riyadh

10. National Guard, King Abdulaziz Medical Cities, Riyadh

11. Prince Sultan Cardiac Centre, Riyadh

12. Riyadh Military Hospital , Riyadh

13. King Khalid Eye Specialist Hospital , Riyadh

14. King Faisal Specialist Hospital & Research Centre, Riyadh

15. Sultan Bin Abdul Aziz Humanitarian City Hospital, Riyadh

16. King Fahad Medical City MOH

17. Armed Forces Hospital , Wadi Al Dawasir

18. King Abdul Aziz University Hospital, Jeddah

19. King Faisal Specialist Hospital & Research Centre, Jeddah

20. National Guard, King Abdulaziz Medical Cities, Jeddah

21. King Fahad Armed Forces Hospital, Jeddah

22. King Abdullah Medical City, Makkah

23. King Abdulaziz Medical City, Madinah

24. Al-Mashfa Hospital, Jeddah

25. Al Hada Military Hospital, Taif

26. Prince Sultan Hospital, Madinah

27. Royal Commission Hospital, Yanbu

28. Armed Forces Hospital, Khamis Mushayt

MALAYSIA1. Sime Darby Medical Centre, Selangor 2. Prince Court Medical Centre, KL3. Mahkota Medical Centre, Melaka4. Regency Medical Centre, Johor 5. Adventist Medical Centre, Penang

UNITED ARAB EMIRATES1. Sheikh Khalifah Medical Centre, Abu Dh2. Al Corniche Hospital, Abu Dhabi3. American Hospital Dubai4. Tawam Hospital, MOH Al Ain

BRUNEI1. Gleneagles JPMC

SINGAPORE1. National University Hospital

Parkway Medical

clien

28

1

1

4

5

http://www.melorita.com/recruitments/http://www.melorita.com/recruitments/


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KPJ Johor, Maharani, Tawakkal, Kajang, Damansara, Penang


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63%31%

6% 0%

Age

18-29 30-39 40-55 >55

Diploma

87%

Bachelor

Degree

12%

Master1%

Education

Diploma Bachelor Degree Master

KPJ Johor, Maharani, Tawakkal, Kajang, Damansara, Penang

24%Post Basic

88%

Working Overseas

91% FEMALE Gender

SURVEY RESULT

140Sample size(KPJ NURSES)

Duration to serve in oversea Preference Methods


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6%

75%

7%

1% 11%

Duration to serve in oversea

6 years

Others

71%

18%

1% 10%

Preference Methods

Eag

Inse

Pm

Nin

19%

28%

23%

30%

Length of Service in KPJ

6 years


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89%74%

11%

WOULD YOU REGISTER

TO AN AGENCY

ARE YOU WILLINGTO BE REEMPLOYED

26%

Yes YesNo No

MARKETING PLAN


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As a new company ventured into this market, this company needs to penetrate and

develop brand equity.

MARKETING OBJECTIVE

MARKETING PLAN

MARKETING MIX

Product

/Services Price Place Promo

• Sourcing• Local & internationalrecruitment

• Internationalrepatriation

•

Training management

International: Toreceive payment ofone month salary.

Local: equal to 15% ofone month salary

• Local & International • E-marke• Direct m• Exhibitio• Advertis

• Search EngineOptimization

• Google Adwords• Social media

E-marketing

• Cold call• Partnership

Direct marketing Exhibitions

• Flyer •

Banner• Brochu

Advert

• KPJ Group• Local & international

PROMOTION MIX

Target M


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Saudi Arabia

Malaysia

Singapore Brunei

Germany

Oman

Target M


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manager

executiveexecutive

clerk

account & admin BD & marketing

account & admin

executiveBD & marketing

Manpower Requirement

Assumptions


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Office: Podium, Menara 238Space required : 1,000 sf

Average Revenue Per Placem

Local : 15% from a month sala

International : a month salary

Contract Period 1 year

(renewable)

Marketing Expenses

(5% from revenue projected)

Website development: OutsouMaintenance & update: 5% fro

total development cost

p

1

2

3

4

5

Profit & Loss Forecast


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Local Placement Year 1 Year 2 Year 3 Year 4 Y

ARPU RM2,700 RM2,700 RM2,700 RM2,700

No. of Placement 120 180 243 328 % Growth 50% 35% 35%

Fee Received 15% 15% 15% 15%

Revenue 48,600 72,900 98,415 132,860

I nternational Placement Year 1 Year 2 Year 3 Year 4 Y

ARPU RM13,000 RM13,000 RM13,000 RM13,000 R


Revenue 312,000 499,200 748,800 1,048,320

Conservative

Profit & Loss Forecast

Profit and Loss Forecast for SYMBIOSIS Year 1 Year 2 Year 3 Year 4 Year 5

Revenue (Local) 48,600 72,900 98,415 132,860 179,361

Revenue (International) 312,000 499,200 748,800 1,048,320 1,362,816

Direct cost of Revenue (Local) 14,580 21,870 29,525 39,858 53,808

Direct cost of Revenue (International) 140,400 224,640 336,960 471,744 613,267

Gross Profit 205,620 325,590 480,731 669,578 875,102

GPM 57% 57% 57% 57% 57%

Operating Expenses

Sales & Marketing expenses 18,030 28,605 42,361 59,059 77,109

Total General & Admin Expenses 331,950 340,559 349,512 358,823 368,507

Other expensesConsultants (Interviewer) 20,000 25,000 25,000 25,000 25,000

Total Operating Expenses 369,980 394,164 416,873 442,882 470,616

Finance cost - - - - -

Profit Before Tax (164,360) (68,574) 63,858 226,696 404,486

Tax (25%) - - 15,964 56,674 101,121

Net Profit (164,360) (68,574) 47,893 170,022 303,364

NPM -46% -12% 6% 14% 20%

Conservative

Local Placement Year 1 Year 2 Year 3 Year 4

ARPU RM2,700 RM2,700 RM2,700 RM2,700


Fee Received 15% 15% 15% 15%

Revenue 97,200 145,800 196,830 265,721

I nternational Placement Year 1 Year 2 Year 3 Year 4

ARPU RM13,000 RM13,000 RM13,000 RM13,000


Revenue 468,000 748,800 1,123,200 1,572,480

Optimistic Profit and Loss Forecast for SYMBIOSIS Year 1 Year 2 Year 3 Year 4 Year 5

Revenue (Local) 97,200 145,800 196,830 265,721 358,723

Revenue (International) 468,000 748,800 1,123,200 1,572,480 2,044,224

Direct cost of Revenue (Local) 29,160 43,740 59,049 79,716 107,617

Direct cost of Revenue (International) 210,600 336,960 505,440 707,616 919,901

Gross Profit 325,440 513,900 755,541 1,050,868 1,375,429

GPM 58% 57% 57% 57% 57%

Operating Expenses

Sales & Marketing expenses 28,260 44,730 66,002 91,910 120,147

Total General & Admin Expenses 331,950 340,559 349,512 358,823 368,507

Other expensesConsultants (Interviewer) 20,000 25,000 25,000 25,000 25,000

Total Operating Expenses 380,210 410,289 440,514 475,733 513,654

Finance cost - - - - -

Profit Before Tax (54,770) 103,611 315,027 575,135 861,775

Tax (25%) - - 78,757 143,784 215,444

Net Profit (54,770) 103,611 236,271 431,351 646,331

NPM -10% 12% 18% 23% 27%

Optimistic


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JUSTIFICATIONS

PROJECT RETURN

57%Gross Profit Margin

• Complement currentbusiness (hospitals & KPJUC)

• Increase speed, savecost

COMMERCIAL FACTORSYNERGY FACTOR

•

Market growth• High demand for nu• Expanding networks• Market research (BI)


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Think globalPower ofinternal

database

High potentialgrowth &

opportunities

KPJ to venture into healthcare employment agency

specializing in nurses (first phase)

RECOMMENDATIONS

CONCLUSION

Documents

Presentation - Nurses agency - 2016.pdf