Group Members

Burhan KamilArsalan MansoorAbdur Rehman SafderEhtisham Ahmed

Can you resist this food?

How about this one?

Or these??

What is so special about it….?

It’s the chicken that you cant resist?

But is it that easy?• Compromising with the smelly market lane• Washing• Cleaning • Marinating• Cooking

And what if it still didn’t turn out the way it should be???

Pakistan’s favorite chicken

Now!!!!Watch this…..

• K&N's - a founding pillar and beacon for Pakistan’s poultry industry - started in 1964 with a single minded objective of providing better nutrition for health and happiness of the nation.

Quality is our first priority….• "we pamper our chickens", we really mean it.• Breeding farms are located in pure environment of

northern Pakistan• K&N's chickens really live on a healthy diet-one• HALAL slaughtered by hand strictly according to The

Shariah.• Sanitized refrigerated trucks to ensure

uncompromising quality control.

Quality Assurance LaboratoryK&N's Poultry Diagnostic & Research Institute

• HACCP Ensures food-safety• ISO 9001:2000 Internationally recognized quality

management system,• HALAL HALAL slaughtered by hand strictly

according to The Shariah, by Darul-Ifta of Jamia Ashrafia and Jamia Naeemia

GoalMake their product easily

available and affordable to every customer

• Mission“Safe and healthy chicken”

Vision“Is to foresee a need to establish a poultry farm”

Objective“Their objective is to provide better nutrition

for health and happiness of the nation”

HOW we make our products available for you………..

Poultry Breeding

Hatching & Broiler

Growing

Feed milling

Poultry processing &

Ready to cook

products

Distribution System

Marketing Mix- 4P’sProduct Categories of K&N’s

• Processed chicken• Ready-to-cook products• Fully cooked products• Deli Line Products

• Ready-To-Cook Products

• Nuggets• Croquettes• Burger patties• Chicken tempura• Combo wings

• Kofta• Chapli Kabab• Hot tenders• Seekh kababs• Chunks

Processed chicken 250 Standard Pack Economy Pack

Ready-to-cook products

140 370

Fully cooked products

140 370

Deli Line Products 145 275

PRICE

Place:“Have several outlets and store in almost every

city of Pakistan”

Promotion:Using several ways to communicate with the

customers. Advertisement on television, newspaper and magazines are their main sources.

Strengths Self Production

Strong Supply

Product Nature

WeeknessesLess retail outlets

Pricing strategies

Societies division

Opportunities

Growing demand

Less Competitors

Threats

Chicken diseases.

SWOT

Conclusion!!!

Do not compromise on things you can’t resist….

We will take care of YOUR health, happiness & safety

You don’t believe it Until you taste it..

Please have a bite

Thank You