Presentation ID Cisco and/or its affiliates. All rights reserved ......FlexITy and Cisco HCS First HUCS Deployment – 2009 CRTC Licensed Cisco environment on the Telecom Services


Cisco’s HCS with FlexITy Session ID T-SP-29-B

Chris Johnson – TSA, Cisco Cloud Collaboration Sales

Peter Stavropoulos, FlexITy, President and CEO


Session Agenda

Cisco’s Collaboration Vision

What is HCS?

Why HCS?

FlexITy and the FlexTEL Offering

3


Cisco’s Collaboration Vision

Simple User Experiences, Innovative Business Solutions,

Deployment Flexibility


On Premises Hybrid Cloud

Cisco

Unified

Communications

Cisco UC – Choose your deployment model


What is HCS?


HCS Major Elements

7

HCS Management Unified Communication Collaboration Applications

Cloud Ready Virtualization Platform

Scalable, Resilient Network


Cisco’s Hosted Collaboration Solution

8

PSTN

SP Core Systems Virtualization Management

UC Service Activation

Service Assurance SaaS Cloud

SAN Storage

Softswitch/ SBC

Unity Cxn CUPC CUCCE

ASR

1000

CUCM

Dedicated UC applications per

customer shared across Cisco UCS hardware MSP

Data Centre

Customer 1

Customer 2 Customer 3

Customer 1

Customer 2 Customer 3 Customer 4

Mobile Clients


MPLS Core

Nexus 1000V – Virtual Switches

FC

Customer Environments: Cisco Unified Communication and Collaboration suite of applications

Typical HCS Datacenter Architecture

Access Layer (62xx)

Collapsed Core & Aggregation Layer (Nexus Switches)

FC

L2 L2

L3 L3

SAN Storage SAN Storage

MDS 9000 SAN Switch

MDS 9000 SAN Switch

UCS B-Series Chassis and Blades running VMware

FCoE FCoE

ASR 1000 ASR 1000

Up to 10 Chassis

ASA ASA


Services Product Support

Voice & Video Unified Communications Manager, Unified IP Phones, Jabber

Full

Voice Mail & Integrated Messaging

Unity Connection Full

Presence & Instant Messaging

Unified Presence, Jabber Full

Mobility Services Unified Mobility, Mobile Clients Full

Web Collaboration WebEx Meeting Center Full

Attendant Console Cisco Unified Enterprise Attendant Console Full

Video Conference Cisco Telepresence TPaaS

Contact Center UCCE and CVP CCaaS

Cisco HCS Applications


Cisco HCS Management

Fully Tested Solution in Cisco Labs

Allows partners to easily manage their HCS clouds at scale

Fulfillment, Billing and Assurance Capabilities

Ability to extend portals to their end customers (administrator and end-user self-care)

Tools for upgrades, backup, license management, deploying virtual machines, etc.

Kept current with latest releases of Cisco UC applications


Why HCS?


Demand for Cloud continues to reach expectations

25% of surveyed companies utilize hosted

services, of non-users 47% likely to use hosted services within next 12 months

Frost and Sullivan

By 2016 over 50% of all net new deployments of video infrastructure will be

delivered from the cloud or as software-as-a-

service (SaaS)

Gartner


Why are customers choosing HCS?

• United 60 dispersed sites under

a common cloud service

• Scaling to meet fluctuating

seasonal demand

• Improved collaboration and

increased productivity among

20,000 employees at 75 sites in

25 countries

• Reduced maintenance

resources

• Lowered TCO by 25%

• Bridged organizational silos

• Accelerated decision-making

• Reduced TCO by 72% at

headquarters and by 40-50% at

other sites

• Rapidly replaced voice and

contact center system to host

2012 Democratic National

Convention (DNC)

• Capitalized on strong growth by

quickly rolling out a flexible and

reliable cloud UC service

Rapid Deployment Reduce Complexity Reduce Costs


Geographical Reach/Locations

Current Relationship with Partner?

SIP Trunking / UC

WAN

Application Requirements (UC,

Video, CC, etc.)

Unique Integrations (some partners

may be more flexible than others)

Pricing/Bundles Offered

Which HCS Partner fits your business?

http://www.tp.pl/


What’s in a Partner’s Offering/Price?

Partner owns the Cisco Licensing and creates their own bundles and offering,

so end customer no longer worries about licensing, UCSS and ESW

Partner bundles are priced per/user per/month

Phones and other CPE may be included or can be purchased separately

Some partners bundle SIP Trunking, Mobile Integration or other network

services into their bundles

Initial site surveys, design and installation may be included or one-time costs

Once bundles/pricing/other understood, partner can develop quotes

Recommend mapping your users’ “personas” to the partner bundles

16


Lawn Service $200.00 Per Month Mow Your Own Lawn • Mower - $5000

• Running over dog

chain - $250.00

• Ongoing Gas & Oil

• Maintenance

• More Grass = More Time

• More Services = More

Time

• More = $$$$

• Kids/Wife Angry

• Lawn mowed/trimmed every two weeks

• Everything included, no surprises

• Options to scale up/down

• Trade-in Options

• Focus on the important things in life

Premise-Based UC BOM HCS Service Offering

Price Comparisons – What not to do…….


Key to Success – Listen, document and agree before starting deployments

Listen Document

Agreement


Listen Document

Agreement

FlexITy and the FlexTEL Offering- HCS


Listen Document

Agreement

FlexITy Brief Overview


Listen Document

Agreement

FlexITy and Cisco


Listen Document

Agreement

FlexITy and Cisco HCS

First HUCS Deployment – 2009

CRTC Licensed

Cisco environment on the Telecom Services Piece (TSP)

Cisco environment on the Application Services Piece (ASP)

End to End Cisco Products – Best in Class Products in all Data Centres

FlexTEL is now in 3rd Generation

Purposely built HCS / FlexTEL Data Centres to deliver Service

Detailed engagement with the HCS BU to ensure compliancy


Why Are We in the UCaaS Market- HCS


Listen Document

Agreement

We Listened to our Customers

Lower Costs Immediately! You need to lower both Capex and Opex

You don’t want to buy and own assets that change every couple of years

You can’t keep up > You cant build what is required > You need to move faster

Asset Obsolescence and Software Update / Upgrade You cant keep buying new servers, new software and paying services for the

upgrades

Why are you running UC HW at less than 10% capacity and paying maintenance and constantly upgrading low utilized HW and SW

You need greater availability especially now that the business is completely integrated

You can’t afford to retain and or train existing staff to meet the evolving business technology requirements

You need to automate all MACs and automate billing

Make billing easy– remove complexity


Listen Document

Agreement

We Built Our Customers Asks = FlexTEL

To meet our customer requirements

Easy for us – we had no legacy investments in equipment

We had a clean piece of paper to start

We acquired and built our own carrier facilities with new world technology removing other carrier dependency and further removing legacy cost models in facility and people

We worked with Cisco and Ecosystem partners giving us the guidance and security needed to ensure the platform could evolve over time

We had the experience and expertise in Architecting, Building, Integrating and Operating Unified Communications Environments


Listen Document

Agreement

We Lowered Costs and Delivered


FlexTEL Customers


Listen Document

Agreement

FlexTEL Private Sector Clients

Large Media and Entertainment Company 3,000 Users

Large Head Office with 100 remote sites across Canada

UCaaS, Call and Contact Centre with FlexITy SIP Trunking

Existing Cisco Premise Customer

Why We Won – 25% demonstrated cost saving

Buyback of assets including licenses

Increased Availability

Increased MPLS Availability – MPLS Aggregation

Financial Services 1,000 Seats

Compliance Based Solution – SSAE SOC 1 Type 1 reporting requirement

Call and Contact Centre Key – compliant recording and reporting

Full Suite of FlexTEL Products


Listen Document

Agreement

FlexTel Public Sector Clients

eHealth Ontario Public Process

Why We Won

Demonstrated Cost Saving

Transition from Cisco Premise Solution to a Hosted UCaaS

2,000 Users – buyback of assets including licenses

Multi Site with SRST – end to end Cisco

Hosted Call and Contact Centre

City of Winnipeg Public Process

Why We Won Demonstrated 1.5M in Cost Savings, Technology Advancement

Centrex removal of 4,500 users

130 Sites

Full Suite of FlexTel Products


What is FlexTEL?


Listen Document

Agreement

Key Components


Listen Document

Agreement

Key Components

Purposely Built FlexTEL / HCS Data Centres

Over 3,000 RU MegaW of Power and 200 tons of Cooling for FlexTEL

10Gig Core – Fully Meshed – 40Gig Ready

Multi ILEC Carrier Connectivity – Agnostic ILEC Diversity

MPLS Agnostic Aggregation – MPLS Carrier Redundancy

SS7 / PSAP Diversity / Redundancy across Geography

911 and Enhanced 911 for Nomadic Services

HCS – Real Time Redundancy and Geo-Redundancy for Real Time DR and Fail Over

Automated Provisioning – Fully Customizable

Integrated and Automated Billing


Service Components


Listen Document

Agreement

Key Components

Documents

Presentation ID Cisco and/or its affiliates. All rights reserved ......FlexITy and Cisco HCS First HUCS Deployment – 2009 CRTC Licensed Cisco environment on the Telecom Services