Presentation Gdc

7/24/2019 Presentation Gdc

1/39

GELATODICASA

DELICIOUS HEALTHY PLEASURE


2/39

GELATODI

CASAGelato Di Casa (GDC) is anew comer in ice cream

major produts cafe business.GDC provides low fatproducts that are made by

high technology machinesand professional hands.GDCs mission is to servehealthy and uniquepleasures of enjoying ice

cream


3/39

Gelato Di Casa established !rm

objectives GDC provides low fat ice cream that

can be consumed by any age. GDC provides high"class facilities for

its customers such as free #i$i% fulldigital music% comfortable seats% andco&y classic modern atmosphere.

GELATODI


4/39

Givinggreat

performances

'ervingbest

quality

rovidinghealthy

pleasure

Keys

tosucces

s

GELATODI


5/39

Company wnership

*indya $.C+

,aya

-..'upply andDistribution

,anager

e&/y -.0umanesouce,anager

Disa 1.$inancial,anager

ianta

mi,ar/eting,anager

GELATODI


6/39

GELATODI

'tart"uplanGDC will o2er e3traordinary tastes andforms of ice cream. GDCs productsare also made from the low fat

ingredients so its good for consumersin any age and health condition. GDCwill also attract consumers with thea2ordable price of ice cream with thebest quality.


7/39

Company 4ocation and

facilities4ocation 5 ondo/ 6ndah ,all%7a/arta

$acilities 58. $ree #i"$i. $ull Digital ,usic9. Comfortable 'eats:. Co&y classic modern

atmosphere;. #ashbowl

GELATODI


8/39

roducts and 'ervices

Descriptions Gelato Di Casa is an 6talian name for


9/39

GDCs ice cream products will have

toppings on it. >he toppings will beo2ered are sweet red beans% mochi%fruit slices% coo/ies% cereals% nuts%choc chips% and jam

GDC will also o2er unique ice creamproduct li/e pudding ice cream

GDC will serve its customers bydirect orders and payment

GDC will also provide free #i"$i

GELATODICASA


10/39

ompet t veComparisons

>hese are the following competitivecomparisons based on the products%

location% and popularity5" ,agnum Caf?" isa Caf?

" Charmy 'now 6ce" 6ce Cream $actory

GELATODICASA


11/39

'ales 4iterature

Gelato Di Casa will concentrate in 5" brochures

" social networ/ing websites" in a public maga&ine" one of 7a/artas famous radio

station" word"of"mouth advertisements

GELATODICASA


12/39

'ource and $ul!llment

Gelato Di Casa cooperates with5" 6@ (@ogor -gricultural 6nstitute)

" -qua and >eh @otol 'osro $or ingredients of topings will be

purchased in @'D ,odern ,ar/et.

GDC products will be made withmachines and professional hands ofthe chefs.

GELATODICASA


13/39

$or human resources% GDC recruitsoutsiders for5" chefs%

" waiters A waitress%" cashier%" cleaning service employer% and

" truc/ driver who are not underage.

GELATODICASA


14/39

>he employees requirement whichGDC need the most is honesty. >he job vacancy information will be

put on GDCs oBcial website.

GELATODICASA


15/39

>echnology

6ce cream and pudding products aremade by machines and professional

hands Gelato Di Casas teller machine uses

high technology

GDC also uses huge refrigerator

GELATODICASA


16/39

$uture roducts and

'ervices Gelato Di Casa will e3pand its free&e

products in form of froyo (fro&en yogurt)and ice cream ca/e business in thefuture.

Gelato Di Casa will be o2ering products

that will enhance sales and satisfy itscustomers desires.

GELATODICASA


17/39

,-E+> '+G,+*>->6*

egion 5'outh 7a/arta%6ndonesiaClimate 5>ropicalDensity 5about 8.Fmillion people

ccasion 5lunch% hangout@ene!t 5 as adessert% freshmindser status 5all status

4ife style 5modern A

healthy

-ge5 ; H I;y.o.Gender5 maleA female,in. 6ncome56D 8 ,illion*ationality56ndonesianGeneration5child H adult'ocial class5medium to up

Demographical

Geographical @ehaviorsychographi

c

GELATODICASA


18/39

>-G+> ,-E+>

'+G,+*> '>->+GJCUSTOMERS

$amiliesJoung A -dult

people withincome

'tudents

eople who

li/e healthyproducts or on

diet

GELATODICASA


19/39

ARKET NEEDSGood Taste

MARKET TRENDS

rimary >rendsMARKET GROWTH

Consumers of GDC adopt high demands

GELATODICASA


20/39

-6* C,+>6>',-G*, C-$K

,agnum caf? is a caf? thatsells #alls ,agnum ice creamA headquarters in Grand6ndonesia. ,agnum is alsoalready famous which leadsthem as the main competitorfor GDC business

C0-,J '*# 6C+Charmy 'now 6ce is a franchiseice cream business from

>aiwan. Charmy 'now 6ce is

included as GDC maincompetitor because it alsoavailable in ondo/ 6ndah ,all .

GELATODICASA


21/39

-E+>6*G '>->+GJ

lace5 ondo/ 6ndah ,all

roducts5 nique% healthy% A tasty

Caf?5 Co&y% free #i$i% A full digital music

@uilding relationship5 'chools% charities

and

corporations to provide signi!cant free

publicity GELATODICASA


22/39

-ttractive5 many unique shapes

0ealthy5 low"fat mil/% freshingredients% made from organic

vegetables and fruits-ddictive5 variant tastes

'6>6*6*G

'>->+,+*>

GELATODICASA


23/39

6C6*G

'>->+GJmbers5 discount 8;L for minimum purchased 8MM.MMM 6Dn"members5 discount 8ML for minimum purchased 8MM.MMM

special days5 $ree 8 >opping on ice cream

ment ,ethod5 Cash and Credit Card for

inimum urchased 8MM.MMM 6D

nimum price5 :M.MMM 6D

GELATODICASA

,>6*


24/39

,>6*'>->+GJublic services at N ;MM per year for

charitable constribution.

-dvertising at N 8FMM per year will be

concentrating on radio and maga&ine. 'o%

people will ac/nowledge Gelato Di Casa

caf? and its products in a better way.-dvertising N IMM for ma/ing brochure.

GELATODICASA


25/39

6'>6@>6* ->>+*'6ngredients

>he concept of the caf?

GELATODICASA

,-E+>6*G


26/39

,-E+>6*GG-,'

$irst launching5 through salespromotion ('G A '@) A gives free

sample of the ice cream on particulardaysCharity to the poor and to the

orphans.

GELATODICASA


27/39

#ebsite ,ar/eting 'trategy

-bout usesponsibility

roductsur ,ar/eting7oin s O Career

GELATODICASA

D l t


28/39

>o develop the website% we will putthe website name in the brochure

and any other advertisement inmaga&ine and also publish thewebsite in Google% so our customerwill be easier to search and !nd thewebsite of GdC.

Developmentequirements

GELATODICASA


29/39

Disa Fiacia! Maa"e##aiters A #aitressCleaning 'erviceKi$y HR Maa"e##aiters A #aitressCleaning 'erviceTa%i Ma#$eti" Maa"e##aiters A #aitressCleaning 'erviceMaya Su&&!y ' Dist( Maa"e##aiters A #aitressCleaning 'ervice

GdC rgani&ation

'tructure

GELATODICASA

, t


30/39

Nidya Fa#a)* CEO

*indya will lead the employees and control the stabili&ationof the company.

Disa* Fiacia! Maa"e#

Disa will conduct the cost of production% the income and

cash Pow of the sales. Ki$y* HR Maa"e#

Ei/y will coach% control% monitor the employees% and also dothe recruitment of employees according to hiringprocedures

Ta%i* Ma#$eti" Maa"e#

>ami will organi&e how to penetrate the products to themar/et% and enlarge the business.

Maya* Su&&!y ' Dist#i+utio Maa"e#

,aya will ta/e care of ordering the ingredients% organi&ethe distribution of products and also /eep a chec/ on selling

,anagement>eam


31/39

6mportant assumptions Gelato di Casa will be open as of 7anuary M8

with mar/eting done. Gelato di Casa assumes a slow"growth economy%

without major recession. Gelato di Casa assumes of course that there are

no unforeseen changes in public healthperceptions of its general products.

Gelato di Casa will be serving from ,onday to'unday starts from 8M am until Q pm.

'uccessful roll"out of web lin/s through Google%Jahoo% ect.

GELATODICASA


32/39

Eey $inancial

6ndicators

N"

N8M%MMM

NM%MMM

N9M%MMMN:M%MMM

N;M%MMM

NIM%MMM

NRM%MMM

NFM%MMM

NQM%MMM

N8MM%MMM G d, C

Jear 8

a. evenue 5 N Q9%IMMb. Gross ,argin 5 N :F%IMc. perating +3penses 5 N

::%QFMd. 6nventory >urnover 5 N

FM%IM


33/39

@rea/ +ven -nalysis


34/39

rojected ro!t"4oss

Revenue:

Sales $ 93.600,00

Expenses:

Rent for place $ 18.000,00

Rent truck + drver!s Salar" $ 1#.000,00

roc%ure Expense $ 600,00

&a'a(ne Expense $ 600,00

Rado Expense $ 1.#00,00

)elep%one Expense $ 360,00

* Expense $ 600,00

*este Expense $ 300,00

Salares Expense $ 10.800,00

&scellaneus Expense $ -#0,00

))/ E2ESES $ 44.980,00

et 5ncoe $ 48.6#0,00


35/39

7aptal $ -0.000,00

Eupent $ 1-.000,00

Supples $ 60.000,00

2repad 5nsurance $ 1.800,00

Rent for place $ 18.000,00

Rent )ruck + rver!s Salar" $ 1#.000,00

roc%ure Expense $ 600,00

&a'a(ne Expense $ 600,00

Rado Expense $ 1.#00,00

)elep%one expense $ 360,00

* Expense $ 600,00

*este Expense $ 300,00

Revenue $ 93.600,00

Salares Expense $ 10.800,00

&scellaneous Expense

*t%draals

$ -#0,00

$ 18.000,00

rojected Cash Pow

)otal 5ncoe $ 143.600,00

)otal utcoe $ 139.;80,00

rojected @alance 'heet


36/39

rojected @alance 'heet/SSE)S

7urrent /ssets

7as% $ 3.8#0,00

Supples $ 60.000,00

2repad 5nsurance $ 1.800,00

)otal 7urrent /ssets $ 6-.6#0,00

2lant, 2ropert" and Eupent

Eupent $ 1-.000,00

)otal 2lant, 2ropert", and Eupent $ 1-.000,00

))/ /SSE)S $ 80.6#0,00

5/55)5ES / *ERS! E

alt" $ ?

)otal alt" $ ?

ners! Eut"

ners, 7aptal $ 80.6#0,00

))/ 5/55)5ES / *ERS! E $ 80.6#0,00


37/39

$uture lanGDC long term is to e3pand our business and

ma/e some newbranches in some big cities.

#hile GDC have e3panded our business we will

add some new products such as fro&en yoghurt

and ice cream ca/e. GDC will only have one

/itchen so we can maintain our quality products

in order to ma/e the same taste even though the

customers are served in other cities.

GELATO DI CASA


38/39


39/39

THANK YOU

Documents

Presentation Gdc