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Course code: MKT-301 PRESENTED BY:Sharif Sarwar

Sumia !hmed

"ahim !hmed Ch

Mir#a Ta$%im Bei&

Safae' !hmed

Prese$'ed To:

!KM Sharu( )s(am

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Feel the nature onyour skin

A Pure HerbalSoap

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PRODUCT 

  features :MANAGES ACNE

EFFECTIVE ON !" ANMAT#!ING S$IN

F!AG!ANCE

T!EATS S$IN P!O%&EM 'A&&E!GIES

HEA&ING OF SCA!S AN

MA!$S

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  Target

consumers

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Target market  

Middle 

Class

H i g he r  

c l as s  

Nichemarketingstrategy

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Competitors

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 &a(k o) herbalsoap

I*enti(al shape

Brand  Positionin+ 

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Brand  Positionin+ 

i,erent pa(ka+in+

S o o t h i  n  +  F  r  a  + r  a n ( e 

 # n  i -  u

 e  & o + o

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Wholesaler

SuppliersRetailerConsum

er

        i   s

   t   r    i    b   u

   t    i  o   n

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 Distriution cont !

 

ON&INE

O!E!.ON&" FO! %#&$ %#"ING/

HOME

E&IVE!" .ON&" FO! %#&$ %#"ING/

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 Distriution

cont ! 

S#PE! SHOPSNEA!EST!ETAI&

STO!ES

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The 0anu)a(turin+ o) thesoap )ro0 Nee0 ' Tulsi

lea1es an* other pure naturalin+re*ients 2ill in(rease the

0anu)a(turin+ (ost

TA!GET CONS#ME!SA!E MO!E &I$E&" TO

AAPT TO AN INC!EASEIN P!ICE

Pricing 

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Our pro*u(t 2ill )o(uson pro1i*in+ -uality

soaps e1en i) it 0eansthe soaps are sol* at a

sli+htly hi+her pri(e

 

P!EMI#M P!ICING3STA!TS AT T"!#$ PE! 455GM

SOAP

Pricing 

Pri(e 2ill bein(rease* by tk6a)ter establishin+

stron+ 0arketposition

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• EVENT SPONSO!SHIP .FASHION SHO7S8 CONCE!T/9

• MEIA ' FM !AIO P!OMOTION .TVC8 SPONSO!ING TVP!OG!AMS 8 !AMAS AN SHO7S/

 

• P!INT MEIA P!OMOTION .FASHION AN &IFEST"&EMAGA;INES8 &EAING NE7S PAPE!/9

Pro0otion '

A*1ertisin+

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• ON&INE P!OMOTION .FACE%OO$ 8 T7ITTE!8 EMAI&

ETC9/ 

• %I&&%OA!8 %ANNE!8 SPONSO!ING EPA!TMENT STO!ESETC9

Pro0otion 'A*1ertisin+ (ont 

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  THAN$

"O#

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%usiness

Mo*el

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MISSION:P!O#CING

C&EAN AN

SAFE

Frien*s Po2er House )o(uses on *yna0i( an*inno1ati1e 2ay o) pro*u(in+ ener+y by usin+

en1iron0ent )rien*ly pro(ess

tro*u(in+ Frien*s Po2er house

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%usiness Mo*el

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Ma$a&eme$'Team

Mana+e0ent H erar( y 2or

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Head of Research (Scientist)Sales & Distribution ManagerSales & Distribution ManagerSales & Distribution ManagerSales & Distribution ManagerSales & Distribution Manager

Mana+e0ent H erar( y 2or*istribution:

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Non Financial

ResourcesGovernment support

Highly qualife Wor!"orce#an provie by or lease by

Government in consierablycheap price$

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IN#ST!" '

TA!GET

MA!$ET 

urren ua on o e

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urren ua on o ein*ustry

Nee*s ener+y sour(e )or

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Nee*s ener+y sour(e )or

    %   a   n  + 

    l   a   *  e

   s    h 

* l

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Solar

Ener+y

7in* MillHy*ro Po2erplant

Substitute%#o

Threats o) Ne2

Entrants < &o2 

6 For(es 0o*el:

A ne2approa(h to

the

First=0o1era*1anta+e

Capitalre-uire0ents

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Dis'ri*u'io$

Cha$$e(

Go1

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Go1Pur(hase pri(e:

%T45>6 per unit

Go1 sellin+pri(e:

%T ?65=@ perunit

%utFrien*s Po2er HouseB 2ill sale

ele(tri(ity to the +o1ern0ent at a(heaper rate

%T per unit

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Finan(ial in*i(ator'ay bac! ()n year*Discount pay bac! (+r year*

N', (-D. //0+10)20+)+$+3*4RR (3)5*

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Brand  Positionin+ 

Manages acne

67ective on ry an maturings!in

8nique Fragrance

 .reats s!in problem & allergies