Presentation for Widen Champion

Contents• Branded Login Page and Application• About Widen• Software as a Service Overview• Why Digital Asset Management?• Why Widen DAM?• Key Features• DAM ROI Factors• Core Pricing Structure• Premedia Services Overview - Technology Direction - Software / Data Security -

Implementation, Help Desk & Upgrades• What’s Next? Implementation Steps• Partial Customers List & Customer UI Samples

Branded Login Page

Branded Application

About Widen

• Headquartered in Madison, Wisconsin

• Founded 1948 as Widen Engravingphoto engraving for local newspapers

• 50+ years of prepress services

• 16 years of Digital Asset Management as a service provider

• 125 customers in over 16 major vertical markets – including: Manufacturing, Healthcare, Medical, Hi-Tech, Education, Hospitality

• 75,000+ users in over 120 countries

Software as a Service Overview

• Ranked # 3 in SaaS out of 400 DAM providers globally (2007 Frost & Sullivan DAM Markets Report)

• Hot Company Watch List, Frost & Sullivan, 2007

• Best of SaaS Showplace Award Winner, 2009

• Adobe licensed software engineers

• Java technology for cross-platform usage & enterprise integration

• Web services integration for real-time information exchange

• Board member – Wisconsin Information Systems Quality Assurance (WISQA), a federation chapter of the Quality Assurance Institute (QAI), a worldwide software quality organization

Why Digital Asset Management?

• Improve Operational Efficiency• Increase Brand Consistency • improve Return on Marketing Investments• Empower Field Sales Channels and Marketing Partners• Enhance Brand Management and Accountability• Improve Marketing Intelligence

Why Widen DAM?

• Enterprise-class DAM as a hosted service• Web-based access and control• No capital expenses • No burden on internal IT resources• Competitively priced on a monthly budget• No hidden costs or long-term contracts• Quick to realize ROI• Quick to deploy in 4-6 weeks• Automatic upgrades 4 times per year• 99.99% uptime for reliable, secure service• Disaster recovery and redundancy• Extremely configurable• Open standards offer easy integration• Scalable to grow with your business

“We looked at several best-in-class technology platforms, but it was Widen's history of support and service that impressed us and that has shone through in the implementation process and beyond." - Stephen Cassidy, UNICEF

“My experience with Widen has been excellent. Widen was (and remains) responsive to our needs and inquires, has excellent support staff and worked with us every step of the way to get our implementation up and running. The Widen team's follow through is impeccable. I would recommend Widen to everyone who needs a good DAM solution and a great team to work with." - Kelly McNulty, Young Living Essential Oils

Widen Media Collective On-Demand Suite

• Global 24/7 Web-based Access• Secure User Login Required• Client-Branded User Interface• Quick (Keyword) Search & Category (Browse)• Drag & Drop Uploads• On-the-fly File Conversions for Images• Audio & Video Previews & Transcoding • Order Approvals by Admin Before Download• Batch Metadata Adding and Editing• Instant Asset Downloads• Batch Asset Ordering• Version Control & Conflicted Assets Handling• Unlimited Custom Metadata Types & Fields• Implicit Metadata Support (EXIF, IPTC, XMP)• Asset History Tracking

• Roles & Permissions – Robust User Controls• Easy to Use User Interface focus on Usability• Sophisticated Tracking & Reporting

(Analytics application coming Summer 2010• Embed Links Web Publishing• Client Site Appliance Implementation Option• Collaboration & Approval Tracking Optional

Application• Ad & Brochure Media Building Optional

Application• Scalable Infrastructure• Web Services Integrations• Multi-Level Security, Redundancy & Backups• Follow ISO 27001 Information Security

Standards

Key Features – Widen Media Collective

DAM ROI Factors

• Improve processes – Streamline tasks, increase productivity with creation of new assets, add more time for creative activities, and increase accessibility for repurposing existing assets.

• Reduce costs – Lower production expenses, reduce costs of manual tasks, eliminate redundant work, cut costs of covering up errors from asset misuse, lower cost of consumables (print, CDs, shipping) and reduce internal IT infrastructure costs.

• Increase revenues – Gain a competitive advantage with reduced time-to-market and lower development costs of digital media products or marketing communications.

• Add new profit centers – DAM-enabled infrastructure creates business agility with the ability to quickly repurpose digital content and media services to new markets and new business opportunities.

• Protect the brand – Eliminate the risk your brand faces from the distribution and publishing of outdated, unreleased or inaccurate product photos.

• Full service production resources – Creation thru Distribution

• 50+ years experience of color management and catalog creation

• Top 10 U.S. supplier of premedia / prepress services

• Resident experts in color and automation continuously recruited from other industry leaders

• Participating in Color Advisory Committees for PIA/GATF setting industry standards for color management

• Internal automation of daily tasks shortens schedules and maintains consistency across print and web channels

Premedia Services Overview

Technology Direction

Widen leverages close customer relationships and internal expertise to “Interpret the unarticulated demand of the market”

Creative Support• Workflow Efficiencies• Maximize Designer Contributions• Streamline Approval Process

Marketing Execution• Brand Control• Global Consistency• Message Distribution

Sales Enablement• The Right Materials for the Right Selling Situation• Immediate Access to Collateral• Localize and Distribute

• Customer confidentiality is critical to Widen business operations. Widen provides services to vertical industries and as a result provides services to organizations in competition.

• Widen has the ability to provide dedicated hardware / software configurations

• Widen has dedicated personnel for specific accounts focused on meeting the expectations of that customer

• Widen has secure locations of physical security only accessible through biometrics security

• Widen follows ISO 27001 security standards

• Certified by Symantec as a result of passing penetration testing

Software / Data Security

Implementation, Help Desk & Upgrades

Administrative Training• Formal sessions on each application• Ongoing as needed

User Sessions• Sales meetings or technology update sessions• Webcast and/or video coverage for distribution

Technical Support• Help desk – Phone, Email, Live Chat• Troubleshooting

Upgrades• Software updates 4 times per year (2 major / 2 minor)• Hardware updates every 12-18 months

Customization• Widen owns the software• Discovery, Documentation, Delivery

Marketing Support• Promotion of release to user groups• Ongoing touch points to encourage usage

What’s Next

4-6 Week Implementation Schedule Includes:• Site survey / kickoff meeting to discuss site configuration and workflow• Design, color scheme & logo selection for custom-branded User Interface• Send client Firewire drive to offload assets• Setup Asset Groups, Roles & Permissions • Asset uploads and metadata entry • Administrator training• Beta site exploration and modification• User training

Contact UsWiden Enterprises, Inc.6911 Mangrove LaneMadison, WI 53713 USAToll Free: 800-444-2828Local Phone: 608-222-1296Fax: 608-223-1526www.Widen.com