5. Executive Summary
This document contains the all the necessary information about a
youth magazine called Diversity, its objective and the idea behind
it.
A brief depiction of the impact on youth is also mentioned. The
document further states the scope of the project.
6.
7. Introduction
Diversity is a youth magazine that caters to the hot blood pumping
through the system of the younger crowd of lost and lonely
souls.
It allows them a forum to get together and air their
opinions.
8. Media is slaving the youngs mind, their uninformed thoughts
are high jacked by the opinions of those who they see in the
television screen
The latest researches have proven that 93% of the world
population charges their knowledge batteries via the tube.
9. It is agreed that now the most secure way to preserve any
evidence and the events occurredis through documenting ofit.
10. DIVERSITY- Objective
Provoke the youth to read.
11. To give them the feel of anxiety which makes them dig for
the truth. To give them different opinions so that they
differentiate & can choose their school of thought.
12. Above of all we need to sustain their interest in what they
have in their hand to read.
What Diversity plans to do
To centrally focus the youth (18-35) and their interests.
13. To give youthforum to speak, a forum of appreciation.
14. To give information about study and technology to
youth.
15. To give the youth knowledge about the icons who were the
reasons of change.
To make the youth confident and proud of who they are as a
nation and as a good soul.
16. To provide Social and political views through the word of
the well renowned personalities both fromthe right and theleft
wing.
17. To be the word of change.
18. TARGET MARKET & DISTIBUTION
Diversity targets the young the mature and the old of
Pakistan.
19. 10,000 copies of Diversity are distributed in different
universities, colleges, restaurants, cafes and famous book storesof
Lahore.
Diversity is distributed among the socialite and corporate
sector of Lahore.
Diversity would cover all the youth and national events it can
cover.
22. The events would be of all sort that is social,
political.
23. Our photographer would be present at every event possible.
Those event would be published in the magazine on monthly
bases.
24. Articles
This section is believed to be the strength and the backbone of
every monthly issue.
Many famous writers like Imran Khan, ZaidHamid, Lal Khan, Fatima
Bhutto have agreed to write for us. And famous personalities like,
PervaizMusharafAnwar Maqsood etc are awaited.
25.
26. Interviews
Interviews of inspirational icons, top notch business personals,
national heroes, artists, a few politicians (on request) would be
conducted and then published in the magazine.
27.
28. Biographies:
the biographies of the people who have a factor of change in the
past would be published but not in the old text book style but in a
very innovative and interesting way.
Life improvement topics:
This section will cover various fields such as fashion, life style,
showbiz , technology, education etc.
Youth section:
this section is specially dedicated to youth the readers of
Diversity. Any interesting and progressive thing done by them or
anyarticle or art work that can be looked up to will be
published
29. Quality
Diversity is a monthly magazine andcurrently has a strength of 44
to 46 pages and plans to jump to 60 with in next 5 issues.
The paper quality of the magazineis 115 g art paper. And the title
is 230g card.
30. The following perks are offered to our main Sponsor.
Diversity magazine is asking for a monthly sponsorship of PKR
500,000/-and offer the following perks to its media
partner
31. Sponsor Benefits
Promotion of brand before publishing
Address forms
Diversity will make its forms, and promotional posters and
placards which willbe available at all places the youth hits the
most.
32. All the printed promotion would be having the sponsor name
on it.
Benefits after the publishing
A billboard for 15 days will be displayed at a A+ location.
B.Fm 89 and fm 91
Advertisement in magazine
C. The sponsor of the magazine will
get 8.3% of the total pages printed
in Diversity. And the logo
prominently displayed o the title
page
The back title would be given to the
sponsor.
33.
Any important announcement, promotional article, or event will
be published in the magazine without any cost.
An electronic campaign would on aired on a FM channel.
The name of the sponsor would be prominently mention in the
campaign
34. Advertisement thorough internet
Diversity will establish its blog where the advertisement of the
sponsor would be visible.
After the first issue Diversity will start its work on its flash
based website. The sponsor advertisement would also be displayed on
the site.
35. Rate card for monthly Diversity magazine
Note: It is important to bring to your notice that Diversitywill
print 5000 copies every month. And they will be distributed freely
amongst the youth in almost every university and college in Lahore,
and in one main university of Karachi, Islamabad, Faisalabad,
Multan, Quetta and Peshawar.