Presentation by:

Virus Annihilator

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+ 10% market share in home users

+ 10% market share in midsize businesses

+ 10 – 15% growth of sales over the last years

Strategic Objectives

+ 5% market share of the enterprise market

+ Ultimate goal – Fortune 500

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+ Protect the information

+ Promote anti cyber crime

Mission

+ Develop the best antivirus software

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+ Young highly motivated students

+ Global environment

+ Large PR activities and promotions

Keys to success

+ Antivirus solution for every segment

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+ Kingston, Jamaica

+ 2 research labs, spa center, hotel

+ Attractive location for young people

Company Locations

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+ CEO appointed by the board

+ VPs of: Marketing, Finance, HRSales, Research

Management Summary

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+ CEO, VP, Manager for the region,Manager for the country,Manager for the campus

+ Different departments for each product

Organizational structure

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+ 75% of employees are below 24

+ Mostly students

+ Hire potential hackers

Personnel Plan

+ Full and partial scholarships

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+ TotalSanitation™ Technology

+ ZeroByte™ Engine

+ EverUP™ System

Product Features

+ STFUP™ Intelligence

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+ Standard Edition

+ Network Edition

Product Releases

+ Enterprise Edition

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Financial Plan

Sophos (UK) Sophos AntiVirus $97 $116

Panda Software (Spain) * Panda Titanium Antivirus $65 $104

Computer Associates (USA) eTrust EZ Antivirus $61 $74

F-Secure (Finland) F-Secure Anti-Virus $36 $51

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Price Strategy

  Product ManufacturerProduct price

Yearly Subscription Price

1 BitDefender SOFTWIN $24.95 $19.99

2 Kaspersky Kaspersky $49.95 $39.95

3 F-Secure Anti-Virus F-Secure Inc. $64.00 $39.95

4PC-cillin Internet Security Trend Micro $49.95 $24.95

5 NOD 32 ESET $39.00 $27.30

6 McAfee VirusScan McAfee Inc. $39.99 $34.95

7 Norton AntiVirus Symantec Corporation $39.99 $29.95

8 AVG Anti-Virus Pro GriSoft Inc $38.95 $33.30

9 eTrust EZ Antivirus Computer Associates $39.95 $9.95

10 Norman Virus Control Norman $39.95 $39.95

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+ Home and office use

+ Small Business

Market Segmentation

+ Large Enterprises

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+ Up-to-date definitions

+ Timely detection

Market Needs

+ Adequate resource use

+ Avoidance of software conflicts

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+ Network Equipment as a target

+ Rootkits

Market Trends

+ Microsoft enters the antivirus market

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+ Different product, for different type of user

+ Different needs

Strategy

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+ Young professionals

+ Error free

Competitive advantages

+ Doesn’t require much resources

+ Different approach to different clients

+ New methods for virus cleaning – Total Sanitation, Ever Up System, etc.

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+ Standard EditionIn retail – $ 35.95OEM - $ 25.95Year Subscription – $ 19.95

+ Network EditionIn retail - $45.95OEM - $ 35.95Year Subscription – 25.95

Price Strategy

+ Enterprise editionBase price in retail - $ 65.95The price can reach - $ 10 000Year Subscription - $ 29.95

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Price Strategy

  Product ManufacturerProduct price

Yearly Subscription Price

1 BitDefender SOFTWIN $24.95 $19.99

2 Kaspersky Kaspersky $49.95 $39.95

3 F-Secure Anti-Virus F-Secure Inc. $64.00 $39.95

4PC-cillin Internet Security Trend Micro $49.95 $24.95

5 NOD 32 ESET $39.00 $27.30

6 McAfee VirusScan McAfee Inc. $39.99 $34.95

7 Norton AntiVirus Symantec Corporation $39.99 $29.95

8 AVG Anti-Virus Pro GriSoft Inc $38.95 $33.30

9 eTrust EZ Antivirus Computer Associates $39.95 $9.95

10 Norman Virus Control Norman $39.95 $39.95

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+ PR in computer media

+ Advertise in media and web

Promotion Strategy

+ Article can increase sales rapidly

+ Star of the campaign - Keanu Reeves

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+ Different marketing program for each edition

+ Home edition – Price, support, recommendations

Marketing Programs

+ Network edition – recognize hackers, distant scan

+ Enterprise edition – customization, redesignFor customer needs

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+ OEM – 45%, Internet – 40$, Retail – 15%Total: - 850 000 copies

+ Contracts with PC vendors

Sales forecast

+ Sales through Internet and Retail dependsOn promotional efforts

+ Standard version – 65%, Network – 30%Enterprise version – 5%

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+ PC vendors

+ Universities

Strategic Alliances

+ Anti cyber crime centers

+ Anti Virus Laboratories

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+ Projected turnover in sales of Standard version – $15 470 000Projected turnover in sales of Network version – $10 965 000Projected turnover in sales of Enterprise version – $42 500 000Projected turnover in annual subscription for Standard version - $ 11 022 375Projected turnover in annual subscription for Network version - $ 6 617 250Projected turnover in annual subscription for Enterprise version - $ 1 272 875Projected turnover - $ 86 701 910Projected COGS - $ 25 000 000Average profit margin – 15%Projected Net Income Before Taxes- $ 9 255 286,5

Financial Plan

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Financial Plan

Sophos (UK) Sophos AntiVirus $97 $116

Panda Software (Spain) * Panda Titanium Antivirus $65 $104

Computer Associates (USA) eTrust EZ Antivirus $61 $74

F-Secure (Finland) F-Secure Anti-Virus $36 $51

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+ Infecting the Viruses

Slogan

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The END:)Template by: www.itdepartment.biz