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WEEKLY MARKETS & CONSUMERS Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi

Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi

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Page 1: Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi

WEEKLY MARKETS & CONSUMERS

Presentation by Prof. Amar Nath Gupta

M.com.,LL.B.,FCS University of Delhi

Page 2: Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi

Presentation for DU Project undertaken by faculty & students of SLC(M)

2

Consumers have somewhat free time in the evening

Vegetable Market at night

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Page 3: Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi

Presentation for DU Project undertaken by faculty & students of SLC(M)

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Customers’ attention is natural

Sellers exhibit their products attractively

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Page 4: Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi

Presentation for DU Project undertaken by faculty & students of SLC(M)

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Haggling is common in Weekly Markets

Women take keen interest in such shopping

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Page 5: Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi

Presentation for DU Project undertaken by faculty & students of SLC(M)

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Sellers and buyers participate enthusiastically

Weekly markets are often decorated

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Page 6: Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi

Presentation for DU Project undertaken by faculty & students of SLC(M)

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Most middle class and poor people purchase essential goods from weekly markets

Essential goods are available in plenty

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Page 7: Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi

Presentation for DU Project undertaken by faculty & students of SLC(M)

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Prices are much cheaper than regular markets

Books are an added attraction for youngesters

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Page 8: Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi

Presentation for DU Project undertaken by faculty & students of SLC(M)

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Special attraction during festive seasons

Decorative Material on sale

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Page 9: Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi

Presentation for DU Project undertaken by faculty & students of SLC(M)

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An attraction for all types of customers

Other decorative material

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Page 10: Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi

Presentation for DU Project undertaken by faculty & students of SLC(M)

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BOOKS: Special attraction for college students

Shops are growing larger in size

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Page 11: Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi

Presentation for DU Project undertaken by faculty & students of SLC(M)

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Because of low prices, customers are naturally attracted

Attraction for school and college students

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Page 12: Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi

Presentation for DU Project undertaken by faculty & students of SLC(M)

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There may be difference in size of shops and decoration

Situation is similar in villages & small towns

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Page 13: Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi

Presentation for DU Project undertaken by faculty & students of SLC(M)

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Weekly Bazaars are also taken to be fun

Young Office-goers enjoy the scene equally

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Page 14: Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi

Presentation for DU Project undertaken by faculty & students of SLC(M)

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Such scenes are common in most of the Weekly Markets

Scene from Lajpat Nagar Weekly Market

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Page 15: Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi

Presentation for DU Project undertaken by faculty & students of SLC(M)

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But consumers have to be careful about the quality of eatables.

Food items are also common

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Page 16: Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi

Presentation for DU Project undertaken by faculty & students of SLC(M)

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Most of the vendors and their labour use mobile phones.

Use of mobiles is common

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Page 17: Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi

Presentation for DU Project undertaken by faculty & students of SLC(M)

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The satisfaction from haggling is evident from customers’ faces

GOSSIP after shopping from Weekly Markets

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Page 18: Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi

Presentation for DU Project undertaken by faculty & students of SLC(M)

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People from all castes, religion and educational background take interest in Weekly Markets

Caste & religion – NO BAR

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Page 19: Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi

Presentation for DU Project undertaken by faculty & students of SLC(M)

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Mostly assumed to be care-free shopping

A common scene in Weekly Markets

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Page 20: Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi

Presentation for DU Project undertaken by faculty & students of SLC(M)

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Poor people still have something to search for.

Scene after the weekly day is over

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Page 21: Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi

Presentation for DU Project undertaken by faculty & students of SLC(M)

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Prices are not fixed and haggling is common Cash Memos are not kept or issued by the

vendors After purchasing, customers are also not

careful about proof of purchase from a particular vendor

Regulatory environment is almost absent Both – vendors and consumers are carefree Because of the above features, Consumer

Protection Act, 1986, may not be invoked in most cases.

Salient features of Weekly Markets

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Page 22: Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi

Presentation for DU Project undertaken by faculty & students of SLC(M)

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Self-care regarding quality and quantity of products, which consumers purchase

Try to get cash memos, visiting cards, brochures of the products, wherever possible

Get permanent addresses of the vendors by assuring continued relationship

For cheating, fraud, etc., criminal proceedings may be initiated by lodging complaint with police & local authorities

Precautions which may be taken by consumers

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Page 23: Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi

Presentation for DU Project undertaken by faculty & students of SLC(M)

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Presentation by:

Prof. Amar Nath GuptaM.com.,LL.B.,FCS

SLC(M), University of DelhiMob. 98713-59739

Email: [email protected]

THANK YOU

1/11/2012