Biagio Angelo GuarinoBiagio Angelo Guarino

Roberto ZappaRoberto Zappa

MissionMission

““to contribute to people’s health by to contribute to people’s health by offering high-quality and nutritional offering high-quality and nutritional

balanced production”balanced production”

Informations about BarillaInformations about Barilla

Founded in 1877 in Parma (Italy)Founded in 1877 in Parma (Italy) Pietro Barilla was the founderPietro Barilla was the founder Biggest pasta makers companyBiggest pasta makers company 16000 employees 16000 employees From 50 kg of pasta a day to From 50 kg of pasta a day to

1.000.000 kg1.000.000 kg

Barilla’s brandsBarilla’s brands

LeadershipLeadership

Very strong ethical cultureVery strong ethical culture

Centralized on health of people and Centralized on health of people and environment environment

Type of leadership: Visionary and Type of leadership: Visionary and moral moral

Food Industry SustainabilityFood Industry Sustainability

Is becoming a differentiatorIs becoming a differentiator

The companies are increasing their The companies are increasing their efficiency and are reducing the efficiency and are reducing the resource consumptionresource consumption

(Lee Scott, 11/2005)(Lee Scott, 11/2005)

Barilla and SustainabilityBarilla and Sustainability

They try to interact with the entire They try to interact with the entire community by applying their values community by applying their values of correctness and transparency.of correctness and transparency.

Barilla and the EnvironmentBarilla and the Environment

DesignDesign

ProductionProduction

PackagingPackaging

Barilla PackagingBarilla Packaging

..For Barilla, ecology means investing ..For Barilla, ecology means investing in total quality and cost reduction, in total quality and cost reduction, beginning with that of the beginning with that of the packaging..packaging..

Barilla Primary StakeholderBarilla Primary Stakeholder

Employees Employees

CustomersCustomers

SuppliersSuppliers

Barilla Secondary Stakeholder

Competitors

Barilla’sBarilla’s EmployeesEmployees

The right to safetyThe right to safety

The right to be informedThe right to be informed

The right to be listenedThe right to be listened

Barilla’s Stakeholder ApproachBarilla’s Stakeholder Approach

Creation of value by relation with Creation of value by relation with stakeholderstakeholder

Objective: maximise value for Objective: maximise value for stakeholder and companystakeholder and company

Leadership and StakeholderLeadership and Stakeholder

Focus on peopleFocus on people

Development to people’s wellbeingDevelopment to people’s wellbeing

Strong competence in supply chain Strong competence in supply chain managementmanagement

Barilla’s suppliersBarilla’s suppliers

Animal welfare parts of its quality Animal welfare parts of its quality assurance policyassurance policy

Direct control and supplier chickens Direct control and supplier chickens farms farms

Barilla’s CompetitorsBarilla’s Competitors

Key reason of success Key reason of success

Focalize the business in a teaching Focalize the business in a teaching programprogram

ConclusionConclusion

The company’s approach with the The company’s approach with the stakeholder is a value and not a stakeholder is a value and not a traditional shareholder approachtraditional shareholder approach