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11
Teen Driving: Effectiveness of a one-session
parent-training program combined with IVDR technology
Haim Omer, Ph.D.
Yaara Shimshoni, M.A
2
Lecture Outline
• Young drivers - profile and influences
• Available solutions
• Parental supervision model for young drivers
• Current study
• Results
3
The ProblemProblem With Young Drivers
Source: World Health Organization Mortality Database.
Causes of death in OECD countries, 1999-2003
4
Proportion of Young People in Traffic
Fatalities and Population, OECD 2004
5
Israeli Young Drivers Involved in Road
Crashes by Driving Experience, 2007
66
Factors Influencing Teen Driving Patterns
7
Available Solutions
Legislation
(GDL)
Technology
(IVDR)
Parental Involvement
(?)
8
Current Training Procedure
Solo
Driving
Driving
lessons Driving TestTheory
exam
Accompanied
Driving
16.516.5 1717 17+17+3 months3 months
3 months
limitation
Up to 2 passengers
9
Available Solutions
Legislation
(GDL)
Technology
(IVDR)
Parental Involvement
(?)
1010
Parental Involvement inParental Involvement in
Teen DrivingTeen Driving
• Parents play an important role in the acquisition
of safe driving habits
• Parents feel that parental involvement in teen
driving is important
• But - feel helpless while addressing this issue
1111
Teen Driving and TechnologyTeen Driving and Technology
• Technology alone is not sufficient to “generate” safe teen driving - parental involvement is crucial
• Lack of, or insufficient, parental involvement - no improvement in teen driving safety
• Parental helplessness leads parents to disregard technology feedback
• There is dearth of proven-effective ways of helping parents to be involved in teen driving
1212
Present StudyPresent Study
Study goals:
– To develop a parental involvement model for
teen driving based on the “New Authority”
combined with IVDR technology
– To test the effectiveness of the model in
improving driving safety
13
IVDR - In Vehicle Data Recorder
Proprietary and Confidential
1
Real time driver
behavior analytics
2
Automated driver
and fleet risk
assessment
3
Performance specific
feedback for drivers
4
Driving behavior
management
applications
On-board sensors
rate 120 driving
maneuvers in real
time and detect
speed, time and
mileage
Driver risk
scores continuously
updated from
maneuver data
Real time in-vehicle
safety feedback;
SMS alerts and e-mail
reports generated
from each driver profile
Web-based;
configurable
business rules
implement
safety policy
1414
Green driver
Yellow driverYellow driver
Red driver
Driver Profiles
15
60
60 60
60
242
families
15
1616
Intervention ProgramIntervention Program
• 1 parental training session
• Distribution of parental training booklet
• Initiated phone calls to parents every 3 weeks +
summarizing e-mails
• Availability of Hot-Line
1717
Parental Training SessionParental Training Session
• The purpose of the session:– To familiarize parents with the concepts of parental supervision
on teen driving
– equip them with tools and guidelines to execute
• Main points stressed in training session:– Establishing a sense of legitimacy
– Introducing specific means for executing parental supervision
– Informal contract between young driver and parent
1818
SupervisionLevel 1
safe driving maximum freedom and responsibility while maintaining constant interest and presence
• When?
– Feedback shows a “green” driving record and young driver
meets car-use agreement
• What?
– “Drivers Talks”
– Spontaneous driving chats
– Weekend Alert
– Trip planning
1919
SupervisionLevel 2
unsafe driving increase level of involvement, taking away certain rights
• When?– Feedback shows prolonged “yellow” driving or
incidents of “red” driving. teenager doesn't meet car-use agreements
• What?– Level 1 parental actions +
– Feedback talks
20
SupervisionLevel 3
dangerous driving one-sided active standwhile taking away more rights
• When?
– Feedback shows prolonged “red” driving, focused feedback talks fail, teenager doesn’t meet car-use agreements
• What?– Limitations on driving
(times, roads, friends)
– Back to accompanied driving
– When all has failed:
No car OR Car + parent
21
Preliminary Results
22
Theoretical Modifications Theoretical Modifications
and Practical Implicationsand Practical Implications
• Gradual impact of supervision
• Objective results
• Technology + minimal intervention
• Application to normative population
• Social impact
• Technology enables “triage”
2323
Effectiveness of a one-session parent-training program
combined with IVDR technology
Yaara Shimshoni, M.A