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Mobile Internet ChargingMobile Internet Charging
Jorma Heinonen, Deputy Managing DirectorJorma Heinonen, Deputy Managing DirectorTelecom ForumTelecom Forum
Helsinki 04 st October 2000Helsinki 04 st October 2000
COMPTEL 2
Presentation agenda
� Comptel background
� Mediation layer in OSS today
� Operators role in future
� Mobile internet charging
� Future outlook
� Comptel m-services platform
COMPTEL 3
COMPTEL GROUP
Comptel PlcSubsidiaries: Associated Company:• Comptel Communications Sdn Bhd, Malaysia• ComptelCommunications Inc, USA• Comptel Communications Oy, Finland• Probatus Oy, Finland
• Arcus Software Oy, Finland
Representative Offices:• Comptel Plc RO, Hong Kong• Comptel Communications RO, Australia
• Business Tools Oy
COMPTEL 4Area
EMEAEMEAJorma TurunenJorma Turunen
AMERICASAMERICASMikael NygårdMikael Nygård
ASIA PASIFICASIA PASIFICMark MatthewsMark Matthews
MDS Business Jorma Heinonen
HongKong
Sydney
KL
HelsinkiRegion
Comptel AREA Organisation
Arlington Virginia
Peking
COMPTEL 5
Softwarevendors
• Andersen Consulting• CSC• Cap Gemini• Compaq• debis Systemhaus• EDS• Hewlett-Packard• IBM• Logica• Lucent
• Compaq• Hewlett-Packard• IBM• Sun
• Nokia (OEM)
• Amdocs• Geneva • Hewlett-Packard• IBM• INTEC• KSCL• Kenan• LHS• Logica• More Magic Software• Oracle• Portal• TCS
Global Partner Network
System-integrators
Equipmentvendors
COMPTEL 6
Over 160 MDS Customers in 47Countries
LuxembourgLuxembourgNetherlandsNetherlandsNorwayNorwayPolandPolandPortugalPortugalRomaniaRomaniaSlovak Rep.Slovak Rep.SpainSpainSwedenSwedenSwitzerlandSwitzerlandTurkeyTurkeyUKUK
CanadaCanadaUSAUSA
BrazilBrazilEcuadorEcuadorMexicoMexicoPeruPeruVenezuelaVenezuela
Saudi ArabiaSaudi Arabia
ChinaChinaHong KongHong KongIndonesiaIndonesiaMacaoMacaoMalaysiaMalaysiaPhilippinesPhilippinesSingaporeSingaporeTaiwanTaiwanThailandThailand
AustraliaAustraliaFijiFijiNew ZealandNew Zealand
AustriaAustriaBelgiumBelgium
Czech Rep.Czech Rep.DenmarkDenmark
EstoniaEstoniaFinlandFinlandFranceFrance
GermanyGermanyGreeceGreeceIrelandIreland
ItalyItaly
NamibiaNamibia
IndiaIndiaPakistanPakistanRussiaRussia
COMPTEL 7
World Before Mediation
IT systems
Networkelements
Alcatel, Aldiscon, Cisco, Comverse, Ericsson, Lucent,Nokia, Nortel, Sema, Siemens ...
HLR, MSC, VMS, EIR, OTA, SCP,….
COMPTEL 8
Life is Easier with Mediation
IT systems
Networkelements
Alcatel, Aldiscon, Cisco, Comverse, Ericsson, Lucent,Nokia, Nortel, Sema, Siemens ...
HLR, MSC, VMS, EIR, OTA, SCP,….
Mediation
COMPTEL 9
Mediation software
• Billing• Customer care• Fraud
management
• Customerbehaviour analysis
• Qualitymanagementsystems
IT systems Networkelements
Usagecollection
Serviceprovisioning
COMPTEL 10
Future Challenges…morecomplexity..more players
UMTS
Customer Care & Billing System(s)
Comptel Mediation
GPRS
SGSN GGSN
HLR
CG
MSC
SMSCGSM
IP-Network
SW/SSP
SCP
SW/SSP
IP-GW
DialUp’s
PSTN/IN
ContentServicesEdge-R
RoutersEdge-R
VMSC
DSLAMxDSL
ISP’sSP’s
WAP
COMPTEL 11
Telecom Services in Finland
0
5
10
15
20
25
30
1985 1990 1995 2000 2005 2010
ContentServicesInfra
Source: Professor Olli Martikainen
Billion FIM
COMPTEL 12
Future Players?
…and others?
BanksPayment
Portals, etcContent
MerchantsGoods
Credit CardsPayment
TelcoAccess
ASP providersServices
Who ?
COMPTEL 13
NetworkOperator
ContentProvider
Provides value-added information
Portal
NetworkOperator
Managed Gatewayto the Internetoffering advertisingand content revenue
Trusted Partner Provides secure and
trusted transactionsProvidesapplications such
as CorporateAccess, Wireless
Web Access
ApplicationProvider
Many new roles for the Operator
Connectionand Session
Provider
TelephonyProvider
COMPTEL 14
Telco Positioning Options
Access provider
Phone-bill based Micro-payment platform
Portal Service Provider
Service Portal
Content provider
Involvement
Complexity
Opportunity
COMPTEL 15
Impact on Business
� Services & Content is a business opportunity
� Access - Commodity product brings less margins
� Mobility is a must
COMPTEL 16
Mobile Evolution
� 59% of GSM operators will launch WAP before8/2000
� 67% of GSM operators will launch GPRS before2/2001
� 3G/UMTS services will be launched mid 2002
� Data will exceed voice in mobile in 2.5 years
� Mobile e-commerce will beprimary revenue generatorin 3 years
Source: ADC Group, February 2000
COMPTEL 17
Duration“Always on”, no point charging
DistanceReplace with Bandwidth, Quality of Service
Time of the DayReplace with “How real time information”
MobilityAdded value, but becoming a commodity
Information/ContentThe real value
Charging is Changing
COMPTEL 18
Intelligent Mediation is Essential
Service Usage• Network usage• On-line payments/Transactions
Billing & settlements
Balance Control• event-based
pre-paid & costcontrol
Billing Mediation• Validation• Pre-rating• Correlation• Aggregation
COMPTEL 19
New Mobile Internet Services:Main Impacts on Mediation Layers
� 20-100 times more events, extremely long ‘calls’!==> high performance and aggregation are required
� Charging no longer based on duration!==> volume & content & location based charging==> need for new thinking in Mediation & Billing
� More players in the value chain==> more formats and new interfaces
� Everything in real time==> high performance, high availability and auditability
COMPTEL 20
Usage Information and Mediationfor Mobile Internet Charging
Mediation software neededusage aggregation correlation
collectionFlat fee √ √Monthly package √ √
Monthly package √ √+add. usage data Network usage √ √ √Charging for content √ √ √Revenue sharing √ √ √Roaming √ √ √C
h arg
ing
t ype
COMPTEL 21
Example: GPRS on Phone Bill
Mrs. SmithSubscription GSM & GPRS
MB/ Unit# Min Price SUM �
Voice calls - National Peak 9-17 8 10 0,35 3,50Off-Peak 20 55 0,20 11,00
Short Messages 17 0,15 2,55GPRS Data
Peak 9-17 48 0,04 1,92Off-Peak 138 0,02 2,76Horoscope 9 0,50 4,50Stock Info 1 9,99 9,99
TOTAL 36,22
COMPTEL 22
Comptel’s Position in MobileInternet Market
� R&D’s focus on Mobile Internet since 1998. FirstGPRS/IP customers in 1999
� Several significant MDS for GPRS/IP deliveryagreements (BT Cellnet, Sonera, Radiolinja, RadioMobil)
� GPRS Charging Gateway products deliveredsince Q1/00
� Comptel Chinchilla, Online mediator, waslaunched in Q3/2000
COMPTEL 23
From Traditional Mediation toOnline Mediation
ComptelChinchilla
Information
M-shops
Entertainment
ComptelMDS
Billingsystem
GPRSnetwork
GSMnetwork
COMPTEL 24
Example 1: Online Payment
Credit Card
WAP
Sendpayment
Provideservice
Login
Ask for confirmation
Request service
Tellprice
Allow service
Confirm price
ComptelChinchilla
COMPTEL 25
Benefits of Comptel Chinchilla
ComptelChinchilla
New opportunityMore Value
TelecomTelecomoperatoroperator
SecurityConvenience
Easy startupLow investment
EndEnduseruser
ContentContentproviderprovider
COMPTEL 26
Comptel MDS Comptel Chinchilla
From Traditional Mediation to Online Mediation
Take the Next Step in Value Chain
COMPTEL 27
Billing &Payment Management
Comptel m-services Platform
Transaction Database
MDS Credit Guard
Mediationengine
m-servicesm-shops
m-services
Content, media
AuthenticationPKI- Service
GPRS / IP / 3G-networks
GPRS-network
GSM-network
COMPTEL 28
Billing &Payment Management
Establishment of a Sales Company
Transaction Database
MDS Credit Guard
Mediationengine
m-servicesm-shops
m-services
Content, media
AuthenticationPKI Service
GPRS / IP / 3Gnetworks
GPRSnetwork
GSM network
Mobile Internet
solutionsfor
Global Market
COMPTEL 29
Comptel future outlook
� The growth is expected to continue on the mediationsoftware market, due to the changes in the role ofmediation software and in technology (GPRS, IP)
� The roll-out of the GPRS technology and services areplaying an important role in the growth strategy.
� There are uncertainties related to 3G mobile networks
� “Time to market” is increasingly important
� Comptel’s growth target for the year 2000 revenue is40-50%
� EBITDA margin target for the fiscal year 2000 has beenraised from 30% to 35-40% - which is on the top in theindustry
COMPTEL 30
Comptel Today; Providing thefuture telecom software solutions
GlobalTelecomsoftwarecompany
Highprofitability
Stronggrowth
Global partnersas delivery channel
R&D investments for next generation mobile
Goodreferences
COMPTEL 31
Contact information
Contact information
www.comptel.com
Jorma Heinonen, Deputy Managing Director
+358 9 700 11 384, (m) +358 50 2819
Henriikka Huunan-Seppala, Marketing assistant
+358 9 700 11 507
Comptel,Ruoholahdenkatu 4, FIN 00180 Helsinki, Finland
COMPTEL 32
Support Slides
COMPTEL 33
Comptel Net Sales 1-6/2000
11,4
5,0
12,4
13,1
15,0
24,1
7,8
10,7
9,9
19,1
0,0
14,5
29,1
43,6
1997 1998 1999 1H/99 1H/00
Domestic ExportEURm
COMPTEL 34
Limit exceeded, please reset !
Telecom network
Cost Control
“BlockCalls”
Customer Care &Billing System
Mediation Services
MDS Credit Guard - To Serve and ToProtect
Rated usage data
COMPTEL 35
Long Term Informationfor Several Purposes
Billing &Payment Management
MDS/AMD-DB
MDS/AMD
� Data Aggregation� Duplicate Checking� Loading
Fraud ControlInter-operator
ClearingBusinessAnalysis
� Standard SQL Interface� Delivery Utility
Fault Analysis
COMPTEL 36
MDS Pricing Models
New Basic Licensesbased on network type
Mobile,Fixed,IP,GPRS,Satellite
Volumecomponents
GPRS extension
Network Interfacelicenses
Application Interfacelicenses
GPRS CGW
Credit Guard Basic licenses
Broker pilots
Comptelservices
TrainingInstallationConsulting
Delivery
COMPTEL 37
Competitors
Billing Service GPRSmediation Provisioning Mediation
COMPTEL √ √ √ Global, independent
ACE*COMM (USA) √ Mainly USA
Architel (CND) √ (Nortel acquisition) Global
EHPT (S) √ √ √ Ericsson 60%
ICL (UK) √ Europe, Asia Pacific
MSI (UK) √ √ (Marconi proposal) Mainly USA
Tertio (UK) √ √ √ Mainly Europe