Dhruv

What kind of name is IDEO?ideo- is the combining form of the word idea, used in words like ideogram and ideology. It’s not an abbreviation and it’s not a foreign word. One of founders, Bill Moggridge, discovered it while browsing a dictionary. Considered spelling it lower-case with a dash, but when Paul Rand designed it’s first logo using capital letters, people liked it so much that they spelled it that way everywhere

BRIGHTIDEASFORDARKTIMES

we’re global design consultancy,we create impact through design.

How do I inspired myself and my company?

How do we make the recession workfor us, and not against us?

What can we do differently tomorrow morning?

IDEOIDEO

Company Perspectives• IDEO helps companies innovate. We design products, services, environments, and digital

experiences. IDEO identifies opportunities for innovation by understanding latent user needs, technology factors, and business requirements for success. We evaluate potential solutions through user observation and iterative rapid prototyping. Our multidisciplinary teams include specialists in human factors research; business strategy; industrial and interaction design; environments design; mechanical, electrical, software, and manufacturing engineering; design validation; and more.

• IDEO's renowned culture and process of innovation has attracted the attention of academics, companies, and journalists worldwide. At the request of our clients, we offer IDEO U Innovation Workshops, an array of customized workshops created to catalyze and enhance our clients' own design processes.

Contd…

• For more than a decade, IDEO has topped Business Week's list of all-time winners of the Industrial Design Excellence Awards, an annual feature celebrating the strategic value of design. In 2001, David Kelley and IDEO were honored with the Smithsonian Cooper-Hewitt Museum's National Design Award for Product Design, recognizing our outstanding contributions to the field of design. In 1999, ABC's Nightline dedicated an entire episode to IDEO's process for innovation, following a multidisciplinary team as they redesigned a consumer icon, the shopping cart, in four days.

Key Dates

•1969: Bill Moggridge launches London design firm Moggridge Associates. 1978: David Kelley forms Silicon Valley design firm. 1983: Kelley's group designs first computer mouse for Apple. 1991: IDEO Product Development is formed by merger of David Kelley Design with ID Two (Moggridge's second, U.S.-based business) and Matrix Product Design. 1999: ABC's Nightline documents IDEO redesigning the shopping cart. 2000: IDEO U is formed.

1000+Patents issued

since 1978

3,500Field interviews

in 2007

10,500 Conference calls

in a year

345+ Awards wonsince 1991

Featured Work

the business of design thinking

ideo clients

5 steps

5 steps

• Fly on the wall• Bodystorming• Empathy Tool

1. Emphasize the empathy with the customer

5 steps

1. Emphasize the empathy with the customer

5 steps

2. Anything is Possible Brainstorm

5 steps

"quick and dirty prototyping,"

3. Visualizing solutions by creating actual prototypes,

5 steps

3. Visualizing solutions by creating actual prototypes,

5 steps

4. Using technology to find creative solutions

technology-enabled experiences (TEX)

5 steps

5. Doing it all with incredible speed

my mMode

AT&T mMode

mMode is launched in 2002

mMode is application to access information via wireless

Problem : customer were not signed-up

game plan

Recognize their problemBrainstorm + Prototypes

my mMode

“easy to use, but offers key innovations”

My mMode Features

- organize frequently accessed services much like a web browser's favorites list

- share mobile pages or sites with other mMode users

- find content by category, popularity, date, and through AT&T Wireless "personas"

What’s your most famous product?That’s hard to determine! The Apple Mouse is probably the most iconic product, since it can truly be said to have helped shape a new industry. But the Crest Neat-Squeeze Tube was first made 20 years ago and is still on the market, and hundreds of millions have been made. And then there’s the ABC Nightline episode in which we designed a shopping cart. It’s been shown to classroom and industry groups all over the world, making for a total of around 10 million viewers. Then again, lots of people bought the Palm V when it came out in 1999. Rickson Sun / Chief Technologist

CAST

Anin PuranasugandhaCharlie PongsanganganKanokwan LorattanareaungkitKiti Wichitsawangwong Nate Nakasuwan Nuanpun ApinunPhonganan SrimongkhonthawornSedtha JittiarunchaiSirinuch Vimolsathit Sujira Lertwittayakumjorn

ReferenceAT&T case supporthttp://www.ideo.com/work/item/mmode-design-strategy-for-data-offering/

Fancy jargon supporthttp://www.stevedenning.com/SIN-144-IDEO-design-and-storytelling.html

IDEO gives technology a human touchhttp://www.ideo.com/images/uploads/news/pdfs/sjmerc_1.pdf

50 companyhttp://www.ideo.com/images/uploads/news/pdfs/IDEO_Fast_Company_50.pdf

THE END