Presentation 2003 Influence Impact Knowledge Authority Presentation to:

Presentation 2003Influence Impact Knowledge Authority

Presentation to:<name>

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• A wholly owned subsidiary of the British Medical Association (BMA)

• Established in 1840

• One of the world’s leading general medical publishers

• Unique access to more than 100,000 doctor members

• Over 27 leading journals cover all major medical specialties

• A wide range of books including the ‘ABC’ series

• Flexibility to respond to the ever changing needs of the medical profession

• BMJ is the Group’s flagship journal

BMJ Publishing Group Ltd

the doctor will see you now

Our Vision

• To be the world’s most influential and widelyread medical journal

Our Mission

• To publish rigorous, accessible and entertaining material that will help doctors and medical students in their daily practice, lifelong learning, and career development

• In addition, to be at the forefront of the internationaldebate on health



• Published weekly: - 4 main editions- 11 BMJ local editions world-wide

• 6000 articles submitted, only around 10% are selected after rigorous peer review

• Unique ‘general’ nature

• Contents: - Expert Editorials- Original Scientific Papers- Primary Care/General Practice- Information in Practice- Clinical Review- Education & Debate- News, Minerva, Letters

BMJ Editorial Profile


• The BMJ produces special theme issues which cover a specific topic of importance to the medical profession

• For further information on past, current and future theme issues please look at bmj.com

BMJ Editorial Profile


• Interactive Case Reports - allows readers to post diagnoses and suggestions for management on bmj.com, as cases unfold in BMJ

• Extracts from www.besttreatments.org - provides informationfor doctors and patients

• The BMJ Family Page - up to date research from BMJ Journals

• New premium advert position - facing second Contents

• New sections - continuing education and medical cases

• More concise papers - more readable

New BMJ EditorialDevelopments in 2003


BMJ Clinical Research

• Market leader: Average Issue Readership (AIR) 79% of all UK Senior Grade hospital doctors (nearest competitor 62%) *

• 68,000 weekly circulation

• Ratio of 75% editorial to 25% advertising ensures maximum visibility and impact for campaigns **

• BMJ Clinical Research is rated as being the most interesting and educational medical title, with the most overall value *

Sources: * Taylor Nelson Sofres plc Hospital Media Survey 2002

** Media Monitoring Services, November 2002



Average Issue Readership (AIR)All UK Senior Grade Hospital Doctors


79%

62%

21% 20%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

BMJ ClinicalResearch

Hospital Doctor New England Journalof Medicine

Lancet

MEDICAL JOURNAL

Source: Taylor Nelson Sofres plc Hospital Media Survey 2002


%AIR

Best for Diabetes, Urology, Genito-Urinary MedicineAverage Issue Readership (AIR) - Senior Grades

84%

60%

44% 46%

82%

69%71%

59%

31%

20%

6%6%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

BMJ Clinical Research Hospital Doctor Lancet New England Journal ofMedicine

MEDICAL JOURNAL

Diabetes & Endocrinology

Genito-Urinary


Urology



%AIR

Best for Heart Disease SpecialistsAverage Issue Readership (AIR) - Senior Grades

80%

52%

39%

56%

86%

69%

85%

67%

18% 16%

44%

22%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Hospital Doctor Lancet New England Journalof Medicine

MEDICAL JOURNAL

Chest Disease/ Thoracic Surgery

Cardiology

General Surgery




%AIR

Best for Rheumatology, Obs and Gynae, GastroenterologyAverage Issue Readership (AIR) - Senior Grades

Obs and Gynae

Rheumatology

Gastroenterology


76%

51%

21%

29%

73%

61%

79%

59%

35%

41%

9%

17%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

BMJ ClinicalReseach


MEDICAL JOURNAL



%AIR

Best for Child Health, Thoracic Surgery and ENTAverage Issue Readership (AIR) - Senior Grades

87%

63%

32%28%

86%

69%

80%

67%

0%

44%

22%

3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%



MEDICAL JOURNAL

Thoracic Surgery

Paediatrics

ENT




%AIR

Best for Neurologists, Geriatricians and PsychiatristsAverage Issue Readership (AIR) - Senior Grades

79%

54%

21%

10%

81%

67%

90%

68%

32%

38%

7%11%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%



MEDICAL JOURNAL

Psychiatry

Dermatology

Geriatrics




%AIR

SELECTIVE INSERT SERVICE

Target your message to hospital doctors specialising in specific therapeutic areas through:

• Loose Inserts

• Bound Inserts

• Band Wrappers

• Tip-on Cards

Minimum charges:

• £1000 Loose Inserts

• £1100 Bound Inserts

• £1200 Banded Wrappers



The obvious choice for launching a product or

continuing brand awareness amongst hospital

doctors across all grades and all specialties



BMJ General Practice

• 27,000 weekly circulation

• Read by doctors in all areas of primary healthcare

• Ratio of 75% editorial to 25% advertising ensures maximum visibility and impact for your campaigns

• Widely read by younger doctors and female doctors*

• 7% of GPs read the BMJ but NOT the other weeklyprimary care titles**

• Reaches GPs whom pharmaceutical representatives have difficulty targeting face-to-face*

• Most re-read title and retained for future reference*

Source: * JICMARS National Medical Readership Survey, October 2002

** IMS Reach & Frequency Report 2002



Circulation and Readership comparisons between the weekly general practice journals

73%

100% 100% 100%

67%62%

89%

62%

73% 73%73%73%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

BMJ Doctor GP Pulse

MEDICAL JOURNAL

Circulation as % of universe

TAIR as % of total universe

TAIR as % of circulation

Source: JICMARS National Medical Readership Survey, October 2002



%

One week’s advertising: coverage of GPs

90%

85% 85%

81%

79.5%

74%

76%

78%

80%

82%

84%

86%

88%

90%

BMJ PulseDoctor GP

BMJ Pulse BMJ GP BMJ Doctor Pulse Doctor GP

MEDICAL JOURNAL

Source: IMS Reach & Frequency Report 2002



% ofall GPs

Readership comparisons between the general practice clinical journals

67%

43%40%

25%

20%

0%

10%

20%

30%

40%

50%

60%

70%

BMJ Practitioner Update BJGP Prescriber

MEDICAL JOURNAL

Source: JICMARS National Medical Readership Survey, October 2002



% ofall GPs

Good for reaching GPs with low face-to-faceexposure to the pharmaceutical industry

69%66%

59%

54%

0%

10%

20%

30%

40%

50%

60%

70%

BMJ Pulse GP Doctor

MEDICAL JOURNALSource: JICMARS National Readership Survey, October 2002 /

IMS Reach & Frequency Report 2002



% ofall GPs

Enables you to reach those general practitioners,

other publications can’t reach*, and thus

maximise your product’s exposure to GPs



Source: *JICMARS National Medical Readership Survey, October 2002

• Weekly

• Delivered to 14,800 overseas doctors

• Africa 650

• Australasia 1370

• Central and South America 290

• Europe 7850

• Far East 865

• Indian sub-continent 255

• Middle East 320

• USA and Canada 3200

BMJ International


• Read by retired members of the BMA who maintain an activeinterest in medicine

• Circulation 13,500

• Readership Profile: Affluent discerning and receptiveAB socio-economic audience with a high disposable income

– More than twice as likely to donate to charities

– Twice as likely to purchase luxury products

– Four times as likely to possess gold cards& branded store cards

– 50% more likely to own a property in the top 3council tax bands

• BMJ Compact - an excellent medium for pin-point targeted campaigns to this ever increasing influential audience

BMJ Compact


Visitor clicks on a site banner and travels to a dedicated Brand Portal - conventionally located at uk.bmj.com/product

• ABPI Code compliant

• MCA Approved for

POM advertising

• IAB Member

• PPAi Award Winner Best

Business Product

• Highly acclaimed development

partner Stanford University

• Best read medical website by UK GPs

• Best Integration of Media

(Business Sector) AOP UK Award 2002

• Topic targeted

• Audited site traffic: 470,904 users

• Recognised brand & respected publisher

• Authoritative professional association

BMA News

• Launched in April 2001

• A weekly, news driven A3 newspaper

• Lively mix of the latest news, comment, debate, financial advice and coverage of medico-politics

• The main channel of communication between the BMA and its members, offering up-to-date and authoritative information about BMA campaigns, negotiations and lobbying activities

• Campaigning for Doctors’ rights

BMA News


A3 FORMAT

• 16 Pages

• Ability to use creative treatments suitable forthe tabloids but not the BMJ

ONE EDITION

• Target ALL doctors when budget is tight, or as an effectiveback-up to core advertising in BMJ General practice andBMJ Clinical research

WEEKLY

• Greater frequency - more OTS

BMA News


FIRST FOR NEWS

• Breaking news EVERY WEEK from a top-class reportingteam with unique access to the key decision-makers andopinion formers

FIRST FOR VIEWS

• Comment, opinion and insight from the leaders of themedical profession

• Entertaining and provocative columnists

• Forum for debate on the issues that effect doctors

BMA News


BMJ Journals(formerly Specialist Journals)

• Over 27 BMJ Journals published byBMJ Publishing Group Ltd in conjunction withother professional bodies

• Read by consultants and senior registrars - the opinion leaders

• Used as a constant reference source,guaranteeing a long shelf life for your adverts

BMJ Journals


• HEART - reaches 80% of Cardiologists

• THORAX - read by 89% of Thoracic Surgeons

• JNNP - reaches 82% of Neurologists

• ARD - 61% of Rheumatologists

• BJO - 63% of Ophthalmologists

• EMJ - 78% of Accident and Emergency Specialists

• GUT - 79% of Gastroenterologists

• ADC - 91% of Paediatricians

• STI - 85% of Genito-Urinary Medicine Specialists

BMJ Journals


New design across all special journals to ensure…

• Clearer pages

• Stronger content

• More cohesive style

• Greater readability

• More impact

BMJ Journals


Target the opinion leaders and give your

campaigns even greater impact

BMJ Journals


Heart www.heartjnl.com

The official journal of the British Cardiac Society

Publication Monthly

Total Circulation 3950

UK Circulation 1500

European Circulation 775

North American Circulation 825

Impact Factor 2.636

Journal Ranking 13 (of 65)

Readership 80%

BMJ Journals


Heart

• The official journal of the British Cardiac Society

• Leading international clinical journal that keeps cardiologists in touch with advances in the treatment and prevention of cardiovascular disease

• High quality original papers published on all aspects of cardiovascular disease as well as topical, authoritative editorials, comprehensive reviews, case reports and education series

BMJ Journals


Thorax www.thoraxjnl.com

The official journal of the British Thoracic Society

Publication Monthly


UK Circulation 2200



Impact Factor 4.09


Readership 89%

BMJ Journals


Thorax

• The official journal of the British Thoracic Society

• A leading journal in respiratory medicine

• Enviable, long-standing reputation for publishing clinical and experimental research articles covering many disciplines, including pathology, immunology and surgery

• Additional coverage of recent developments in basic biomedical sciences and a regular review series to keep thoracic physicians abreast of advances

• High citation index, rapid publication and strong emphasison clarity makes Thorax a leading international journal inits specialty

BMJ Journals


Gutwww.gutjnl.com

The official journal of the British Society of Gastroenterology

Publication Monthly


UK Circulation 1880



Impact Factor 6.17


Readership 79%

BMJ Journals


Gut

• The official journal of the British Society of Gastroenterology

• A leading international journal in Gastroenterology

• Established reputation for publishing first class clinical research of the alimentary tract, the liver, biliary tract and pancreas

• All branches of Gastroenterology covered

BMJ Journals


Journal of Neurology, Neurosurgery and Psychiatry www.jnnp.com

Publication Monthly


UK Circulation 650



Impact Factor 3.024


Readership 82%

BMJ Journals


Journal of Neurology, Neurosurgery & Psychiatry

• JNNP publishes important papers covering the whole field of clinical neurological practice

Emphasis given to common disorders such as:

- Cerebrovascular Disease - Epilepsy

- Multiple Sclerosis - Subarachnoid Haemorrhage

- Parkinson’s Disease - Pathogenesis

- Peripheral Neuropathy

• Only high priority articles are published

BMJ Journals


Annals of the Rheumatic Diseases (ARD) www.annrheumdis.com

Publication Monthly


UK Circulation 800



Impact Factor 3.188


Readership 61%

BMJ Journals


Annals of the Rheumatic Diseases (ARD)

• The official journal of EULAR(European League Against Rheumatology)

• First published in 1939

• Fully international, ARD features original work on all aspects of Rheumatology and disorders of the connective tissue

• Topical leaders and reviews commissioned to address wider aspects of Rheumatology

• Published materials: Clinical, Epidemological and Laboratory Reports, Hypothesis Articles and Clinical Teaching (including Diagnostic Radiology cases and lesson of the month)

• Concise scientific communication is encouraged and peer-reviewed proceedings of international meetings are featured

BMJ Journals


Archives of Diseases in Childhood www.archdischild.com

The official journal of the Royal College of Paediatrics and Child Health

Publication Monthly


UK Circulation 6000



Impact Factor 2.129


Readership 91%

BMJ Journals


Archives of Disease in Childhood (ADC)

• The official journal of the Royal College of Paediatrics and Child Health

• First published in 1926, the journal focuses on all aspects of child health and disease from the perinatal period (in the Fetal and Neonatal edition) through to adolescence

• Published monthly, ADC includes peer reviewed material of a high standard - original papers, editorials and commissioned review articles published in each issue

• Truly international with international readership and papers originated world-wide

BMJ Journals


British Journal of Opthalmology www.bjophthalmol.com

Publication Monthly


UK Circulation 575



Impact Factor 1.942


Readership 63%

BMJ Journals


British Journal of Opthalmology (BJO)

• Fully international

• Founded in 1917 by the amalgamation of the Royal London (Moorfields) Ophthalmic Hospital Reports with the Ophthalmoscope and the Ophthalmic Record

• Main features:

– articles on clinical and laboratory sciences

– a series of articles in the form of perspectives: providing brief, up to the minute reviews

– commentaries: an occasional series challengingcurrent dogma and opinion

BMJ Journals


Electronic Editions of BMJ Journals

• 27 specialist journals available online

• Fully searchable archive

• Articles collected by topic

• Customised email alerts

• Direct access to medline and cite track

• Visit pharma.bmj.com for advertising and sponsorship opportunities, as well as details of traffic statistics,user profiles and competitive rates

BMJ Journals


• Cost effective and authoritative

• Effective for direct marketing, exhibitions, sales support campaigns and mailing new product information to doctors

• Ideal way to:

– Support new product launches and product development

– Update target audience with developments

– Receive feedback on topical issues

– Distribute to conference delegates and exhibition visitors

Reprints


• Clinical Evidence is a compendium of the best availableevidence for effective healthcare

• The current issue updates and expands topics included in the previous issue.

• Each topic provides:

– up to date background information about the condition

– evidence of benefits and harms of interventions

– a list of key outcomes that matter to patients

– common questions raised by practising physicians, each followed by more detailed summaries of thebest evidence on the beneficial and adverse effectsof interventions

Clinical Evidencewww.clinicalevidence.com


• BMJ Publishing Group Special Projects encompasses sponsorship programmes with the Pharmaceutical and Medical Device industry

• The aim is to develop strategic alliances with companiesthrough our range of BMJ journals, for example, conceptof referral-based access to electronic journals, virtual journals, Clinical Evidence, evidence-based medicine and education

• Programme can be tailored to meet the individualneeds of companies

Special Projects


Digital File Formats

• All advertising material must be sent in a PDF format

• All fonts must be embedded

• The files must contain all images in a high resolution,CMYK format

• The files must only contain single page elements

• Pages must be created to include bleed when required

• All files will be run through a flight-checking application before transmission, to ensure file and colour integrity

BMJ Publishing Group LtdTechnical Data


Don’t forget…

• BMJ Clinical Research is the Market Leader across all specialties

• BMJ General Practice has increased its readership over 2002/2003

• The BMJ Journals readership has also risen

• 11 BMJ Local Editions

• BMJ USA - Circulation of 95,000 US Physicians

• BMJ Books

• ABC Guidebook Series

• BMA/BMJ Conferences



• Student BMJ

• BMJ Careers (formerly BMJ Classified)

• BMJ Journals Supplements

• BMJ Journals/Evidence-Based Titles(pay per access/pay per view/referral-based access/referrer-based access)

• Electronic Licensing

• Evidence-Based Titles: EBM, EBMH and EBN

• Apollo




Documents

Presentation 2003 Influence Impact Knowledge Authority Presentation to: