Adinda Tiara Insani 2009-130182 Aldi Widjaya 2007-110215 Ayu Kurnia Hapsari 2010-140828 Caroline Kartika Putri Yudianto 2010-140751 Felix Juwono 2010-140575 Fika Febrina 2010-140879

PT MAINJIUCEPT.MAINJUICE is the company that move on beverage products.MAIN mean the first JUICE mean fruit, that has been used as a beverage. Which is very similar to the taste or high concentration same as honey.

HONETYWhat is Honety ? Honety is a tea bag consisting of a selection of tea extract in it already consists of a mixture of tea, sugar, and honey

THE FACT OF THE TEAy In 2737 BC. Chinese emperor Ksan Nung found the tea

beverage while he was drinking a glass of hot water. y Anti-cancer polyphenols, essential oils, some vitamins and minerals, including a high percent of zinc which is important for pregnant women. y Market demand for tea in Indonesia reached 1.67 billion liters in 2011

TYPE OF PRODUCT

Tea Bags

A GOLD PR CONSULTANTGiving the best

REASON ANSWER SATISFY the costumer

SITUATION ANALYSIS

StrenghtCreative human resource

High budget promotion

Good quality of product

Affordable prices

WeaknessNew company and new product Unknown product Small Channel

OpportunityTea is accepted by all society

People in Indonesia country believe that tea and honey give them benefit

ThreatHoney harvest season is uncertain

Many competitors

STEEPLEy Social and culture : Almost all Indonesian people like

to drink tea y Economic and market condition : Indonesia s economy is still not stable y Environment : The temperature influence yield and quality of honey

OBJECTIVE

Our AimTo create awareness to the public, so our product will be known as well as others

SMART

SMARTy S : We want to create awareness to public by held an

seminar (tealifestyle in Japan) y M : Around 500 visitors will be come to this event y A : This event will be held at Klub Kelapa Gading y R : We held an seminar event to introduce our product y T : 17 july 2011 (10.00 - 12.00)

STRATEGYFree drinks (Tester) Sales promotion girls Magazine Newspaper TV

PROMOTION (BUY 3 box get 1 BOX free)

Tactical ObjectivesEvent concept Launching new product; Entertaiment show; Free drinks; Seminar.

Event Rundown17 July 2011 (10.00 12.00 )NO TIME DURATION (minutes) ACTIVITY PIC

1. 2. 3. 4. 5. 6. 7. 8.

10.00 10.05 10.15 10.35 10.50 11.40 11.45 11.55

10.05 10.15 10.35 10.50 11.40 11.45 11.55 12.00

5 10 20 15 50 5 10 5

Opening Speech by Director Launching New Product Entertainment Show Seminar Free Drinks Entertainment Show Closing

Fika Aldi Felix Caroline Dinda Ayu Caroline Fika

END

Target Markety y y y y y y y

Man & Woman 25 45 Years old Universal B (Middle class), C1 (Lower middle class), C2 (Skilled Working Class) College lecturers, teachers, young executives, housewives, student, university student, nurses, etc. Personal income minimum: IDR 1.500.000 Location: urban cities in Indonesia Climate at location: tropic

Design Application

FLYER

BROCHURE

INVITATION CARD

ID CARD

MUG

GOODIE BAG

TEA BAG

T-SHIRT