Presentación1

Members: Ma. Gloria DávilaMarielisa RiveroRicardo SerranoMa. Alejandra Zambrano

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• 1981: Jobs joins the Macintosh project. Mike Markkula becomes president of Apple Computer Inc.

• 1983: Apple becomes the fastest growing company in history. John Sculley becomes president and Chief Executive Officer of Apple Computer, Inc.

• Summer 1985: Sculley as new head of Apple

Computer Inc. has to lay off 1,200 employees.

• March 14th, 1994: Apple releases its first Power

Macs.

Company History

• April 1st 1976: Apple Computer is founded by Steven Wozniak, Steven Jobs and Ron Wayne. Ron Wayne designs the first Apple logo.

TABLE OF CONTENTS:

Company HistoryCompany History

Company Profile

Mission & Vision

Store Locations

Apple Store Worldwide

Apple Executive Profiles

Apple’s SWOT Analysis

Marketing Strategy

Apple Ads

Apple Expo photos

Benefits: Customers, Employees

Interesting Information

Finance Report

Conclusions

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Company History

• May 1995: The first Mac-clones flood the market.

• September 16th, 1997: Steve Jobs becomes Apple CEO.

• January 7th, 1998: Apple officially returns to profitability with Steve Jobs' announcement of $47 million profit in the first quarter.

• May 19th, 2001: Apple opens its first own retail stores.

• June 23rd, 2003: At WWDC Apple announces a range of new products.

TABLE OF CONTENTS:


Company Profile

Mission & Vision

Store Locations




Marketing Strategy

Apple Ads

Apple Expo photos



Finance Report

Conclusions

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Company Profile

Apple Computer Inc, has been in the market since April 1st, 1976 .

Apple has more than 10,000 employees and other 2,000

temporaries.

Apple’s CEO is Steven P. (Steve) Jobs and the CFO is Fred D. Anderson.

Its headquarter is in Cupertino, California and the company slogan is “Think Different”.

Apple Computer, Inc. provides powerful tools that motivate both faculty and students to explore, create, and communicate.

Apple Computer, Inc. answers the challenge of creating engaging curriculum that focuses on managing information, communication, and inspiration.

TABLE OF CONTENTS:

Company History

Company ProfileCompany Profile

Mission & Vision

Store Locations




Marketing Strategy

Apple Ads

Apple Expo photos



Finance Report

Conclusions

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Mission & Vision

To deliver actionable, fact-based information.

They produce a wide variety of products and services.

Apple is now committed to provide the best personal computing products.

TABLE OF CONTENTS:

Company History

Company Profile

Mission & VisionMission & Vision

Store Locations




Marketing Strategy

Apple Ads

Apple Expo photos



Finance Report

Conclusions

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Store LocationsIn an Apple Store the customers can experience the complete line of Macintosh computers.

o Arizona

o California

o Colorado

o Connecticut

o Florida

o Georgia

o Hawaii

o Illinois

o Indiana

o Maryland

o Massachusetts

o Michigan

o Minnesota

o Missouri

o Nevada

o New Hampshire

o New Jersey

o New York

o North Carolina

o Ohio

o Pennsylvania

o Tennessee

o Texas

o Virginia

o Washington

o Wisconsin

TABLE OF CONTENTS:

Company History

Company Profile

Mission & Vision

Store LocationsStore Locations




Marketing Strategy

Apple Ads

Apple Expo photos



Finance Report

Conclusions

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TABLE OF CONTENTS:

Company History

Company Profile

Mission & Vision

Store Locations

Apple Store Worldwide Apple Store Worldwide



Marketing Strategy

Apple Ads

Apple Expo photos



Finance Report

Conclusions

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Stores photos

(store in Soho, New York) (store in Japan)

TABLE OF CONTENTS:

Company History

Company Profile

Mission & Vision

Store Locations




Marketing Strategy

Apple Ads

Apple Expo photos



Finance Report

Conclusions

http://seminar.apple.co.jp/apple/

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Steve JobsCEO, AppleCEO, Pixar

Jon Rubinstein Senior Vice President Hardware Engineering

Fred D. Anderson Executive Vice President and Chief Financial Officer

Philip W. Schiller Senior Vice PresidentWorldwide Product Marketing

Timothy D. Cook Executive Vice President Worldwide Sales and Operations

Peter Oppenheimer Senior Vice President Finance

TABLE OF CONTENTS:

Company History

Company Profile

Mission & Vision

Store Locations


Apple Executive ProfilesApple Executive Profiles


Marketing Strategy

Apple Ads

Apple Expo photos



Finance Report

Conclusions

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CEO’s Brief Professional Profile

CEO of Apple. Co-founded it in 1976.

CEO of Pixar. Co-founded it in 1986.

Designer of Atari, Apple I, Apple II, and Apple III.

1986: He founded NeXT.

1989: He bought Pixar computer animation studios.

1997: He negotiated deal with longtime competitor Bill Gates of Microsoft

"The Macintosh turned out so well because the people working on it were musicians, artists, poets and historians who also happened to be excellent computer scientists."

Quote:

TABLE OF CONTENTS:

Company History

Company Profile

Mission & Vision

Store Locations


Apple Executive ProfilesApple Executive Profiles


Marketing Strategy

Apple Ads

Apple Expo photos



Finance Report

Conclusions

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– Apple offers a range of support options

– The fastest growing company.

Strengths:

– Apple prices are too high.

– Apple made a big mistake.

Weaknesses:

– Apple’s technology both enables creativity and learning.

– Apple has a very powerful brand.

Opportunities:

– Competitors.

– The appearance of Mac Clones.

Threats:

TABLE OF CONTENTS:

Company History

Company Profile

Mission & Vision

Store Locations



Apple’s SWOT Analysis Apple’s SWOT Analysis

Marketing Strategy

Apple Ads

Apple Expo photos



Finance Report

Conclusions

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Marketing Strategy

The three most important points in Apple’sMarketing Strategy are:

Uniting and developing team relationships.

Building solid foundations.

Setting the highest of standards

TABLE OF CONTENTS:


Company Profile

Mission & Vision

Store Locations




Marketing StrategyMarketing Strategy

Apple Ads

Apple Expo photos



Finance Report

Conclusions

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Marketing Strategy

• Connected Marketing was created to help define the overall communication strategy for the Small Business and Science & Technology markets.

• Apple Marketing Analysts focused on customer needs and buying patterns to develop a communication strategy.

• For the Science & Technology team, the analysts identified and expanded upon the market's key disciplines.

TABLE OF CONTENTS:

Company History

Company Profile

Mission & Vision

Store Locations




Marketing StrategyMarketing Strategy

Apple Ads

Apple Expo photos



Finance Report

Conclusions

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Some of Apple’s Ads

TABLE OF CONTENTS:

Company History

Company Profile

Mission & Vision

Store Locations




Marketing Strategy

Apple AdsApple Ads

Apple Expo photos



Finance Report

Conclusions

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Mac Expo Promotions

TABLE OF CONTENTS:

Company History

Company Profile

Mission & Vision

Store Locations




Marketing Strategy

Apple Ads

Apple Expo photosApple Expo photos



Finance Report

Conclusions

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Benefits to Customers• Apple Computer INC has “The

AppleCare Protection Plan”.

• This plan includes expert telephone assistance, onsite repairs for desktop computers, global repair coverage for portable computers, web-based support resources, and powerful diagnostic tools.

Three years of security:

• Every Mac comes with 90 days of telephone support and one year of service coverage at an Apple-authorized repair center.

• By purchasing the AppleCare Protection Plan with the Mac, customers can extend their coverage to three years from the computer’s purchase date.

TABLE OF CONTENTS:

Company History

Company Profile

Mission & Vision

Store Locations




Marketing Strategy

Apple Ads

Apple Expo photos

Benefits: Customers, EmployeesBenefits: Customers, Employees


Finance Report

Conclusions

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Benefits to Employees Compensation

Insurance coverage

Bonuses

Stock purchase

Savings/investment plans

Product discounts

Salaries competitive with salaries at other technology companies

They share their success with those who make it happen

They have the Apple's Employee Stock Purchase Plan

TABLE OF CONTENTS:

Company History

Company Profile

Mission & Vision

Store Locations




Marketing Strategy

Apple Ads

Apple Expo photos

Benefits: Customers, EmployeesBenefits: Customers, Employees


Finance Report

Conclusions

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Interesting Information about Apple Computers, Inc.

Name:

• Steve Jobs came up with the name in early 1976.

• He was working on a small farm owned by some of his friends.

• Jobs probably was working on apple plantages.

• Or maybe it was a tribute to Apple Records, the music label of the Beatles.

TABLE OF CONTENTS:

Company History

Company Profile

Mission & Vision

Store Locations




Marketing Strategy

Apple Ads

Apple Expo photos


Interesting Information Interesting Information

Finance Report

Conclusions

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Interesting Information about Apple Computers, Inc.

Logo:

The first Apple logo was designed by Ron Wayne.

It showed Sir Isaac Newton sitting beneath the famous Apple tree thinking about gravity.

The new logo had a simple shape of an Apple, with the colors of the rainbow in the wrong order.

The bite symbolized knowledge.

In 1997, Steve Jobs decided to drop the multi-colored Apple logo and replace it by a solid-colored logo.

Actually this is the logo they use. This is an example of a product using this logo

TABLE OF CONTENTS:

Company History

Company Profile

Mission & Vision

Store Locations




Marketing Strategy

Apple Ads

Apple Expo photos


Interesting InformationInteresting Information

Finance Report

Conclusions

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Finances

• The United States represents the Company's largest geographic marketplace.

Some of the best last sales:

• The PowerBook and iBook have enjoyed stellar sales since the launch of redesigns in 2001.

• Despite some concerns about the iPod's $399 price, Apple still sold 125,000 of the new MP3 player during its first two months on the market.

• For Fiscal 2003 third quarter ended June 28, 2003, there was a net profit of $19 million (in thousands).

TABLE OF CONTENTS:

Company History

Company Profile

Mission & Vision

Store Locations




Marketing Strategy

Apple Ads

Apple Expo photos



Finance ReportFinance Report

Conclusions

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Balance Sheet

Balance Sheet Apple Computers Inc

$4,086,000

$4,025,000$4,000,000

$3,976,000

28-Jun-03 29-Mar-03 28-Dec-02 28-Sep-02

TABLE OF CONTENTS:

Company History

Company Profile

Mission & Vision

Store Locations




Marketing Strategy

Apple Ads

Apple Expo photos




Conclusions

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Cash Flow

Cash Flow Apple Computers Inc

$97,000

$798,000

$360,000

$1,006,000

28-Jun-03 29-Mar-03 28-Dec-02 28-Sep-02

TABLE OF CONTENTS:

Company History

Company Profile

Mission & Vision

Store Locations




Marketing Strategy

Apple Ads

Apple Expo photos




Conclusions

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Basic Chart Of Apple Computers Sales

TABLE OF CONTENTS:

Company History

Company Profile

Mission & Vision

Store Locations




Marketing Strategy

Apple Ads

Apple Expo photos




Conclusions

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Conclusions

• This has been a company that has grown really fast, and has had a great success and great profits since its foundation in 1976.

• Its marketing strategy directly involved with human touch is the main reason of Apple’s success.

• Apple is a really successful company, and we are sure that researching, reading and learning the strategies they have applied and that they still follow every single day will be very productive for us in the future.

TABLE OF CONTENTS:

Company History

Company Profile

Mission & Vision

Store Locations




Marketing Strategy

Apple Ads

Apple Expo photos



Finance Report

ConclusionsConclusions

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Documents

Presentación1