►Marketing Support

► Services

►Working Methods

► Clients

► Contact

Marketing Support

MKT Support is a marketing and design agency specializing in providing marketing campaigns and communications at 360 °. Our goal is to bring your brand to potential clients through intelligent management, strategic, comprehensive and consistent communications for different audiences. We are business developers, marketing experts familiar with the current marketing that requires efficiently integrate digital marketing with traditional marketing (online and off line). We seek to create memorable experiences between consumers and products adding value to the brand to convert sales opportunities into real business. MKT Support is an interdisciplinary team of professionals with vast experience in different industries and large capacity to handle all the marketing variables. We are versatile, we adapt to the needs of each customer and we engage in the business to provide best results.

Services

Strategy

Corporate Identity

ATL / BTL Advertising

E-Marketing Exhibitions,

Fairs & Events

Press & Media

Market Research

360°

Strategy and Marketing Plan

Through strategic marketing we acquire information about the current and future needs of our customers, identify new niche markets, identify potential market segments, evaluate the potential and interest of these markets, guide the company to pursue new opportunities and design an action plan to achieve the objectives.

Strategic Plan of the Company

• Respond environment

• Managing Resources

Planificación

• Organization

• Implantation

Ejecución

• Supervision

• Results

Control

Corporate Identity

The identity of an organization is that which can distinguish the organization as unique and different from the others, and is achieved by means of a structure.

Our work includes: ►Design / redesign of the logotype.

►Brand manual (guidelines, typography, structure, uses, prohibited uses)

►Stationery (business cards, letterhead, folders, institutional folder, envelopes, covers , presentation template)

►Graphic design pieces (catalogs, brochures, flyers, leaflets)

►Interior design in line with the brand (offices, Showroom and retail outlets)

ATL / BTL Advertising

Advertising aims to motivate the public to take consumer action through the media. In general terms it can be grouped into (Above the Line) and (Below the Line), according to the type of media you use to reach your target audience. Our role is to develop creative and original ideas that will transform traditional activities into real innovative proposals.

ATL BTL

TV Radio Cinema Magazines Press City streets Internet

PR Sponsorship Direct Marketing Promotions Retail

ATL / BTL Advertising

Our methodology of work includes: ATL Actions

► Design advertising campaigns (print, radio, city street, online, banners)

► Media Plan BTL Actions ►Development of creative ideas ►Logistics planning ►Production of action ►Implementation of POP material ►Training human resources ►Monitoring throughout the development

E- Marketing

We generate a solid digital communication campaign in line with the offline campaigns and actions of our customers

►Web site and content design

►Viral Marketing Campaign

►Email Marketing Campaigns

►Text messages Campaigns (SMS)

►E-Commerce (shopping cart / Platform for a new sales channel)

►Search Engine Optimization (SEO)

►Search Engine Marketing (SEM)

►Social Media Optimization (SMO)

Exhibitions / Fairs / Events

► Planning and execution of the event, fair or exhibition

► Negotiating and Contracting best location / stands

► Stand Design and Assembly

► Logistics and dismantling

► Music Composition

► Photography and video

► Catering Service

► Recruitment temporary staff (coordinators, presenters, shows, speakers, translators)

► Relevant insurance contracts

► Uniform Design

► Invitations (shipping and confirmations)

► Selection of merchandising and promotions

Making a successful event requires sound planning, whether thousands of guests or a dozen, experts will coordinate the following tasks:

Press and Media

Press actions are fundamental tools in the construction of the corporate brand image and corporate positioning. To carry out this task, it is necessary to know very well the business of the company and provide general advice on what to communicate, to whom, and how to manage the information with the media.

Media Contact

Press Conference

Publication of letters

Clipping Report

Media Coaching

The media strategy should aim to: • Transform what the company communicates into news

• Enhance the credibility of broadcast material

• Have a better public acceptance

Market Research

We offer an extensive array of qualitative and quantitative techniques for different areas of research:

►Market and environment Structure, potential, segmentation, consumer behavior, industrial situation, etc.

►Product Habits and customs, image and positioning, concept testing and new product development.

►Price Demand elasticity, optimal price, special offers and discounts.

►Advertising and Public Relations Pre and post test advertising promotions and sponsorships, effectiveness of media, advertising effectiveness tracking.

►Sales and distribution Optimizing the mix, selection and evaluation of retail outlets, knowledge of channels.

►Institutional Company image, selection and measurement of social responsibility activities, impact of specific measures, internal climate.

Training and Recruitment

We recruit and train human resources in the commercial area through training management programs aligning their behavior to new market requirements and business objectives.

Using methodology with high impact, our courses range from annual training programs to specific courses in the following areas:

► Marketing

► Sales and Distribution Channels

► Customer Service

► CRM Strategies

► Coaching and PNL

► Strategic Management

Working Method

In House External

Someone from our staff within the company part time or full time.

Scheduled meetings and dead lines presenting results

Clients

Grupo Irsa

YPF

Lavazza

Tu Mejor Seguro

Tu Mejor Prendario

Coffice

The Buenos Aires Players

Movistel

Nextel

Hotel Boutique TB

Banco Hipotecario

Alejandro Benigni & Asociados

ET & Asociados

Grupo Manci

ATA

Grupo Clarín

Contact

►Central Office: Gral. Paunero 1926, Martínez (1940) Prov. Buenos Aires Tel: (+5411) 4792-4323 info@marketingsupport.com.ar www.marketingsupport.com.ar