Cobra was first brewed in Bangalore (now Bengaluru) in 1990 and imported to the UK for seven years. In 1997 Cobra commenced brewing under license with Charles Wells (now Wells & Young's) in the UK.

Cobra Beer was founded in 1989 by Karan Bilimoria,then aged 27 and £20,000 in debt. A Cambridge law graduate and qualified Chartered Accountant, Bilimoria launched Cobra Beer when it became clear to him that Britain needed a smoother, less gassy lager, that appealed to both ale drinkers and lager drinkers alike, and also complement all types of cuisines. Karan's mission from day one has been to brew the finest ever Indian beer and to make it a global beer brand. Using the finest natural ingredients - a unique blend of barley malt and yeast, with maize, hops, and rice, the bottled beer is extra smooth and less gassy whilst retaining a premium strength of 5%.

Cobra beer is owned by Molson Coors Brewing Company (UK) Limited. Cobra beer is a British beer company It is based in Fulham, south west London. The Cobra Beer Partnership is a joint venture company that combines the brewing, selling and marketing expertise of the international brewer Molson Coors, with Cobra Beer’s iconic brand and strong presence in ethnic restaurants and off-trade.

Products: Currently, Cobra produces five varieties of beer:

•Cobra 5.0% Premium•Cobra Zero %•Cobra Light (end of line)•King Cobra•Cobra Bite (end of line)

Cobra 5.0% Premium

A blend of barley malt and yeast with maize, hops and rice with 5% abv. It comes in three sizes; 660 ml and 330 ml bottles, as well as 500ml cans and on draught.The ingredients of cobra beer are water, barley, rice, maize, hops, E150c, modified hops products.

Cobra Zero%

Cobra Zero% is an alcohol-free beer, with 6.5 grams of carbohydrates and 79 calories per 330ml bottle. It is full-flavoured and well-rounded with a hint of sweetness. It is known as ‘the Cobra for when you can’t have a Cobra’.

Cobra Light (end of line)

Cobra Light is double-filtered, with fewer calories and fewer carbohydrates than regular Cobra. A 330ml bottle of Cobra Lower Cal contains less than 100 calories, zero fat and 1.27g of carbohydrates – around half the amount in most regular lagers. Cobra Lower Cal is 4.1% abv.

King Cobra

The world’s first double fermented lager with 8% abv, King Cobra is presented in a Champagne-style bottle and available in 750 ml and 375 ml sizes.

Cobra Bite (end of line)

Cobra Bite is a range of fruit-flavoured lagers launched in May 2007. A Fresh Ginger variant was introduced in August 2008 and the range now includes Sweet Lime, Blood Orange, Fresh Ginger and Lemongrass flavours. Cobra Bite products are available in 250 ml bottles at 4.1% abv.

By

Erika Enriquez

and

Marjorie Flores