Presentacio Innoget

NEW WAY TO GET AND PROMOTE INNOVATION

www.innoget.com© 2009 Innoget

What do these companies have in common?

… moving to an OPEN INNOVATION model … moving to an OPEN INNOVATION model


What is Open Innovation?

Open Innovation was defined as the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation, respectively (Chesbrough, 2003)



Traditionally, companies worked according to what is known as closed innovation where research projects are based on a company’s knowledge and private resources.

In this classic model, projects can only start inside the company and end in the marketplace



Font: Henry Chesbrough



The logic of Open Innovation The logic of Open Innovation

Today good ideas are widely spread. Nobody has a monopoly on ideas

To be the first discoverer does not guarantee commercial success

A suitable business model beats better technology



Closed vs Open InnovationClosed vs Open Innovation

Font: Henry Chesbrough



OI is a new approach to innovation where companies cross their boundaries to cooperate with external agents

OI combines companies’ own knowledge with knowledge coming from outside their organization so as to stimulate the innovation process

Under the OI scheme, companies use internal and external channels to commercialize products and technologies



Reduce time and costs (R+D projects)

Figures out solutions unfeasible for the company to develop due to lack of resources, time, knowledge, etc.

Incorporates innovations from external organizations in the form of patents, technologies, ideas, product concepts (in-licensing, in-technology)

Commercializes innovation generated within the organization (out-licensing, out-technology)

Open Innovation advantagesOpen Innovation advantages



Open Innovation: The New Imperative for Creating and Profiting from Technology. Henry Chesbrough. Harvard Business School.

Open Business models: how to thrive in the new innovation landscape. Henry Chesbrough. Harvard Business School

Wikinomics: La nueva economía de las multitudes inteligentes. Don Tapscott/ Anthony D. Williams

Democratizing Innovation. Eric Von Hippel

BibliographyBibliography



How to implement the Open Innovation in my organization?How to implement the Open Innovation in my organization?

Internal facts: innovation model, cultural facts

External Factors: how do I interact with my environment



How do we capture / sell innovation?How do we capture / sell innovation?

Traditional system: Companies waste time and efforts to contact external knowledge suppliers

Traditional intermediaries who help companies to contact external knowledge suppliers (Technology brokers, Universities, Government agencies, …



Innovation intermediaries --> Virtual innomediaries Innovation intermediaries --> Virtual innomediaries

Web communities specialized in innovation become a meeting point for companies and available external knowledge

DinamismLow costGeographic globalityAll knowledge areas


Portal for Open Innovation through which companies and Research Partners (organizations and individuals, such as research centers, scientists, university researchers and technology companies) from around the world interact to develop and share R&D projects and innovations

Life sciences

Chemistry

Engineering & technologysciences

Physical scinces

TICs

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Services

Challenges (technology demands) … posting Challenges allows companies to receive proposals to meet their technology needs from an international network of experts ------> but:

IBox-in: posting an IBox-in companies can get ideas, patents, and innovative products and technologies from an international network of experts

IBox-out: posting an IBox-out organizations divulge their patents, technologies and innovative products to set up collaborative projects or commercial agreements with other organizations

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innoget.comChallenges

Companies looking for solutions to their technology needs post Challenges to establish partnership agreements with organizations and individuals, such as research centers, scientists, university researchers, inventors and technology

The company representative contacts the selected Research Partners for further details on their proposals

The company evaluates the proposals and selects those better matching the Challenge

Research Partners read the Challenge and send their proposals by using the proposal form

A company identifies a problem or need and writes down the Challenge by using the Challenge form.

Innoget posts the Challenge at the Open Innovation Marketplace


innoget.comIBox-in

Companies willing to capture innovation post an IBox-in to establish partnership agreements with organizations and individuals, such as research centers, scientists, university researchers, inventors and technology companies

The company representative contacts the selected Research Partners as to get further details on the proposed inventions

The company evaluates the inventions received and selects those considered suitable

A company willing to get innovation designs its IBox-in by filling the IBox-in form

Innoget posts the IBox-in at the Open Innovation Marketplace

Research Partners enter the IBox-in and send their innovative technologies by filling the invention form


innoget.comIBox-out

Companies willing to commercialize innovation post an IBox-out to establish partnership agreements with organizations and individuals, such as research centers, scientists, university researchers, inventors and technology companies

The IBox-out visitors contact the company representative in order to get more details on the technologies of their interest

Research Partners enter the IBox-out and examine the company’s technology portfolio.

A company willing to offer its innovations, prepares the IBox-out by filling the IBox-out form

Innoget posts the IBox-out at the Open Innovation Marketplace


Guided tour Challenges IBox-in IBox-out

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