BUILDING COMMUNITIES

VALLEJO AND YOU…ALWAYS

PEASANT COMMUNITY OF JICAMARCA -BRANCH 22

San Antonio - Lima Perú

Dra. Rosa Larrea

DESCRIPTION OF THE COMMUNITY

The peasant community of Jicamarca is in the

Province of Huarochirí, District of San Antonio,

nowadays it is divided in autonomous branches. The

main sources of income for the local people are:

Trade (wholesale market)

Livestock farming, piggery and goat rearing (poultry

farming) Textile factories.

Population: 70,000 Habtants

Assisted Area:

The first contact started in 2012 when some

teachers and students living in the area

decided to offer business consultancy, and

courses about management. Since 2013 it has

been offered certificate programmes.

Eco. Víctor Jáuregui

CPC. Nancy Campos

HOW VALLEJO GOT IN CONTACT WITH PEOPLE

POPULATIONBENEFICIARIES AMOUNT OF PEOPLE

DIRECT 50 Businessmen

INDIRECT

300 Workers

1500 Families

TOTAL 1850 Persons

➢ Businessmen will be prepared to

create and formalise their own

business and manage them

appropriately.

➢ Entrepreneurship will be developed

in the district in short and long term

due to a better economic achieve in

business; bringing prosperity to the

families involved.

BUILDING AND ENCOURAGING SUSTAINABLE BUSINESSES

AIM:

Contribute to micro and small businesses with knowledge in Management,

Marketing, Finances, Customer Service, etc.

This can help them to formalise their businesses improving their income and

management in order to achieve a higher growth, development and promotion

in the community.

APPLIED STRATEGIES

Micro-entrepreneurs awareness in a formal finance

culture

Improve strategies to capture customers

Students involved in awareness: determine the content

of sessions

Motivate beneficiaries participation. (activation, house

to house, advertisement material) (ir a d.11)

Micro-entrepreneurs were taught how to apply the strategies in their

businesses

Strategy for the product.

Strategy for the price.

Strategy for the spot or distribution.

Strategy for the promotion.

Strategy for the service. (16)

RESULTS

BENEFICIA

RIESPEOPLE

DIRECT 800 Entrepreneurs and

workers

INDIRECT 1500 Families

TOTAL 1850 population

From the total target population involved,

75% belong to direct beneficiaries and 25%

indirect, results were successful.

FORMALIZATION OUTCOME

CONDITION %

Empresas Formales

(Formal businesses)

75%

Empresas en Proceso

de Formación

(Businesses in process)

10%

Empresas Informales

(Informal businesses)

15%

10%

15%

75%

75% of beneficiaries formalised

their businesses, 10% are in

process and 15% have not yet

started.

Satisfaction was evaluated through surveys, the results indicated that 90% of people were

satisfied and formalised their SMEs.

Satisfaction Outcome

• Vallejo is present in the community.

• Nowadays we keep a direct relationship with the leaders and

entrepreneurs.

• Entrepreneurs achieved a new view to manage their business through a

better understanding about the business activity.

• New activities are scheduled in Jicamarca (Christmas - medical

campaigns) (12)

• It has reached neighbouring towns (Bolognesi and other branches)

RESULTS

Thank you very much!

PHOTO GALLERY

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