INTERNATIONAL CONFERENCE Language Learning for Professional Purposes in Hospitality and Tourism

November 15-16, 2019 Filoxenia Conference Centre

Nicosia, Cyprus

1. Support UNWTO Members in Education and Training

2. Professionalize the Tourism Sector

3. Enhance competency and efficiency in Tourism skills and capacities

4. Promote excellence in Tourism Education and Training

5. Recognize quality and proficiency in Tourism Organisations and Institutions

UNWTO.ExecutiveEducation initiatives

Tailor-made practical capacity building initiatives for tourism professionals

Partnerships in Education

Education & Training programmes with UNWTO.TedQual Network Centres

UNWTO.TedQual

Quality Assurancefor Tourism Education and Training programmes

UNWTO.QUEST

Quality Assurancefor Tourism Destination Management Organisations

Certified in 2018 Certified in 2019

Language Learning in Tourism

Tourism comprises the activities of persons travelling to and staying in

places outside their usual environment for not more than one

consecutive year for leisure, business and other purposes.

The usual environment of a person consists of a certain area around their

place of residence plus all other places they frequently visit.

Source: World Tourism Organization (1995), Concepts, Definitions and Classifications for Tourism Statistics, UNWTO, Madrid

A tourist refers to any person travelling to a

place other than that of their usual

environment for less than 12 consecutive

months and whose main purpose of trip is

other than the exercise of an activity

remunerated from within the place visited.

Source: World Tourism Organization (1995), Concepts, Definitions and Classifications for Tourism Statistics, UNWTO, Madrid

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Language Learning in Tourism

Language Learning in Tourism

The results of this survey showed that foreign language teaching was offered by:

(i) the E&T centre (78.57%), or

(ii) the E&T centre was multi-lingual and taught subjects in various languages, or

(iii) a certain level of some foreign languages was a requirement of entry.

Language Learning in Tourism

When asked why they taught foreign languages, responders indicated 3 main reasons:

• professional development: foreign languages training (FLT) empowers graduates and therefore gain competitiveness in today's global environment

• employability: FLT prepares graduates for work in any part of the world, and especially in tourism generating countries

• bridging cultures: FLT is a tool to bridge gaps between cultures using tourism, and to open minds

Language Learning in Tourism

For all the responders, the languages taught were related to:

• the international language,

• the current and emerging markets in their country,

• their neighbouring countries, and

• their own languages.

Language Learning in Tourism

When asked about teaching methods, responders specified:

• Interactive lectures supported with online extra material

• in class face-to-face and technology enhanced learning

• demonstration and collaborative methods

• role playing

• problem-solving

• project-based

• laboratory-based

• subjects or extracurricular activities in a foreign language

• interaction with foreign students in their language

• foreign language day

• foreign language spaces

• Interactive and authentic learning exposure to tourism business field

• Ignatian pedagogy: context, experience, reflexion, action, evaluation

Language Learning in Tourism

Independently of different methods used to reach or

expect a good level of foreign language, all the

universities and training centres found imperative for

their students -and professionals- to know foreign

languages.

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Language Learning in Tourism

1.4 billion arrivals in 2018, 2 years ahead of forecast

2018

1.4 bn

1.8 bn

945 mn

527 mn

1403 mn 2030

2020

Forecast

Source: World Tourism Organization (UNWTO), January 2019

Growth common to all world regions

Source: World Tourism Organization (UNWTO), August 2019

Africa and Asia led growth in arrivals

Europe+5%

Asia Pacific+7%

Americas+2%

Africa+7%

Middle East+5%

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200

300

400

500

600

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Source: World Tourism Organization (UNWTO), August 2019

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+5%

+4% +4%

+2%

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Asia Pacific Europe World Middle East Africa AmericasWorld

Asia and Europe stronger in earnings

International Tourism Receipts, 2018 (change, %)

Source: World Tourism Organization (UNWTO), August 2019

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