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1. Vision Zero = the basis of the Swedish Strategy
2. Some figures and statistics
3. Strategic Plannification of Road Safety – new targets
4. Cooperation & process of involvement
5. Actions undertaken
1Vägverket2009-10-06
2Swedish Road Administration2009-10-06
Conocen quizás a…
VolvoVolvo ABBAABBAEricssonEricsson
Zlatan IbrahimovicZlatan Ibrahimovic
Stieg LarssonStieg LarssonBjorn BorgBjorn Borg IKEAIKEA
Carolina KluftCarolina KluftThe Nobel PrizeThe Nobel Prize
… y piensan que somos correctos, un poco « cerrados », racionales, sin visiones, todos rubios...
MilleniumMillenium
3Swedish Road Administration2009-10-06
Pero si trabajas en la Seguridad vial, por supuesto sonríes cuando ves…
”” Vision ZeroVision Zero ””
””ImpossibleImpossible”” -- ””EstEstáán locos estos Suecos!n locos estos Suecos!”” --
-- ”” No funcionarNo funcionaráá nunca en nuestro paisnunca en nuestro pais””
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Vision Zero ≠ Zero Fatalities(At least not only)
Vision Zero = 5 dimensions
1. vision for many stakeholder2. ethical platform3. shared responsibility4. driving forces for change5. safety philosophy
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Shared Vision
1. After ten years, more or less all stakeholders share the vision2. The private sector and NGOadopted the vision early
The most far reaching approachhas been set by Volvo Cars – in 2020no one will be killed or seriously in aVolvo
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Our vision is that by 2020no one will be killed or injured in a Volvo
Vision 2020
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Ethical platform
• Safety is key for mobility in investment• All fatal crashes investigated in-depth• New speed limit system based on safety
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Shared responsibility
System designers are responsible for the design, operation and the use of the road transport system and are thereby responsible for the level of safety within the entire system.
Road users are responsible for following the rules for using the road transport system set by the system designers.
If the users fail to comply with these rules due to a lack of knowledge, acceptance or ability, the system designers are required to take the necessary further steps to counteract people being killed or injured.
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Driving mechanism for change
• The individuals have a right to survive• The driving force is the demand from the
citizens• The system designers will have to co-operate
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Driving mechanism for change, Swedish examples• Volvo 2020 target• ESC on 98 % of new cars sold• Alcohol interlocks in buses and HGV• Euro NCAP and Euro RAP (i RAP)
established• 80% reduction killed on 2+1 roads• 1000 modern road safety cameras• ISO 39001 coming up• Insurance linked to traffic safety
Part 2: Some figures and statistics
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Road transport system is an open, complex system, with major problems:
Globalca1,2 million killed
EU (25) ca 40 000 killed
Spainca 3100 killed
Sweden ca 400 killed
Base facts 2008: Nordic countries visavi ES
Fatalities Killed/100 000 persons
SE 397 4.3N 255 5,4DK 402 7,3SF 344 6,5
ES 3100 6.8 ¡ with Fantastic trend !
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International comparision 2008Killed per 100 000 persons
Sweden 4,3Nordic countries 5,5Western Europe 5 - 6South Europe 8 - 10East Europe 15 - 20Balticum 20 - 25North America 10 - 12
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Killed in road traffic 2009 (Prel figures)
SE - 20 % = 3.7 / 100.000D - 10 %B +/-0 %ES - 14 %JPN - 2 %USA - 9 %AUS + 8 %
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Part 3: Strategic Plannification of Road Safety – the process of creating new Swedish interrim targets 2020
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Failed interim target in 2007
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Why Sweden missed it’s mid term target (1996-2007)
• The target was set in a recession, and ended in an economic boom
• Alcohol consumption up 30 %• Speed management through the transport sector failed• Effective treatment of infrastructure started too late• No new speed limit system introduced (now
implemented)
Management by objectives
• Collaboration (in conception and implementation)
• Usage of RSPI*:s for evaluation closer to activities
• Annual follow up
* RSPI = Road Safety Performance Indicators
Cooperation at conception
•Swedish Road Administration•National Police Board•Sweden’s municipalities and county councils•Toyota Sweden AB•Folksam (insurance company)•National Society for Road Safety (NGO)•Ministry of Enterprise, Energy & Communications•Swedish Work Environment Authority•Swedish Taxi Association•Swedish Bus & Coach Federation•Swedish Association of Road Haulage Companies
Obtaining numeric interim target
Indicator Objective Start EffectSpeed 100 % 43 % 150 livesSeat belt 99-100 % 96 % 40 livesCar safety 100 % 40 livesRural roads Undefined 50 livesUrban roads 100 % Undefined 30 livesDrink-driving 0 % 0, 24 % 50 livesBicycle helmet 100 % 25 % 10 lives
(TOI report 930/2007)
Obtaining numeric interim target (cont.)Indicator Objective Start Effect1. Speed (rural) 80 % 43 % 88 lives
2. Speed (urban) Increase by 86 % Not defined 29 lives3. Alcohol 99,9 % 99, 76 % 30 lives
4. Seat belt 99 % 96 % 40 lives
5. Bicycle helmet 70 % 25 % 10 lives6. Car safety 100 % 60 % 90 lives
7. Heavy vehicles 100 % 0 % 25 lives
8. Rural roads 75 % 52 % 62 lives
9. Urban roads:1 Not defined 25 %10. Urban roads:2 Not defined 50 % 30 lives (9+10)
11. Emergency Not defined Not defined
12. Fatigue 6 % 12 %13. Valuing of road safety 20 lives(11,12,13)
Parliament decision in May 2009
• Interim target: reducing the number of fatalities in traffic by 50 % until year 2020. (Base year 2006-2008).
Corresponds to maximum 220 persons in 2020.
• Interim target: reducing the number of severely injured in traffic by 25 % until year 2020. (Base year 2006-2008).
Corresponds to app. Maximum 4 000 persons in 2020.
Performance indicators Consequence
Management system Measures
Interim targetsStakeholder measurements
Systematic monitoring
Annual Result conferences
• Presentation of Analysis report
• Presentation of stakeholder activities
• Interim targets may be revised and adjused
• Common initiatives to create greater effects
International panel of experts
Chaired by Rune Elvik, Norway
Matti Roine, FinlandHarry Lahrmann, DenmarkJörg Beckmann, Germany
Result conference
Systematic improvements
Stakeholder action plans
Analysis
The challenge for 2020
Part 4: Cooperation & process of involvement- Shared responsibility / Collaboration
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Responsibility must be shared by all those who participates in and create road traffic
• Politicians• Road network responible• The Police• Vehicle manufactorers• Private companies, public entities who
buy transport services and vehicles• Health sector, Working environment
sector• Insurance companies etc
Traditional
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Many more than the society and the road user can and want to take their responsability for road safety
Society Individual
SocietyOrganisation/ Company Individual
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Trends in business life
• Brand name more and more important
• Prepared to take responsibility (Corporate Social Responsibility)
• Want to act transparent and open to public
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Road safety trends in business
• Travelpolicies
• Purchasing demands on products and services
• Labeling systems
• Systematic work: ISO 39001
Road safety is on the market!
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Engagement from public authorities and private companies
• Public and private vehicle flotte: minimum demands for vehicules used for business trips and for bought tranports and travels
• Swedish Working Environment Authority: regular inspections
• ISO standard 39001: Sweden has initialized the work
Exampel: All State vehicles
• Decree (2009:1) Environmental and Road safety Purchasing demands on governements (state agencys, administrations) vehicles and travels
– F. ex: max CO2 emission, alcolock, EuroCAP 5 stars, se at belt reminder
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37Swedish Road Administration
2009-10-06
Road safety is the responsability of the company leadership• More than 25% of the mortal accidents within
working time/working places in Sweden are road accidents
• Employers are responsibel for reducing the risks of accidents for their employees and to assure good health
Example: Heavy Industry Round Table• 6 global heavy industry companys
gathered= big transport buyers (steel etc)
• Round table in order to learn from each other
• Committs themselves to strong road safety and ecological demands on the transport companies carrying their goods, f.ex. alcolocks, keeping speed limits, ecodriving
• Chaired/enabled by the State/Road Administration 38Vägverket2009-10-06
Example: Motorcycle and Cyclomotor Strategy (on going)
• SRA initialize and push forward• All relevant parties involved f.ex NGO, import
organisation, Police, Road Administration• Goal: a shared problem definition, common strategy,
actions from each party• Will be presented in april 2010
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Exampel: Local ”OLA” regarding specific accident
O = Objective facts, L= possible Sollutions A = Actions
• Analyze of accident, reasons, background• Meeting with all involved local parties, f.ex. rescue
service, local police, road network responsible.• What can we do to prevent similar accidents???
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41Swedish Road Administration
2009-10-06
In-depth studies
All mortal accidents are studied in-depth
Part 5 Actions undertaken:Examples of measures implemented in Sweden the last 10 years
• Infrastructure • Children• Vehicle safety
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Speed limit, road design and car design goes hand in hand!
• Crash test 90km/h into tree
• Crash test 90km/h into guard rail
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• 80% menos muertos, en 8 anos
• 4000 km con barrieres medianes (antes solo 1300 km d’autopistas)
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Speed – 150 lives could be saved in Sweden (of 440) - only by keeping the speed limits!
• Information campaigns, police controls, of course, but also• New speed limit system• New technology: speed cameras, ISA etc• The force of the insurance system• Common interest with climate/CO2 reduction
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A modern camera systemInstallation of 1000 radar/cameras between 2006-2009
Followed by a infocampain: ”Sweden’s new life-saver”
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1 killed children 0-17 in Sweden being pedestrian or cyclist in 2008
• 2 killed children below 6 years as car passanger
• But still problems with young people 15-17 years on powered 2-wheelers and as car passengers
=> We have 0 for small groups. And 0+0+0+... =0
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The human as pedestrian road user
Actions for low child mortality in road traffic
• Separating cars and vulnerable road users when exploiting new residence areas
• When separation not possible: 30km/h zones• Bicycle helmet law from 1998 up to 15 years old• Rear- seated children recommendation up to 4 years
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Collaboration automotive industry/ society (f.ex. road administration)
• Support implementation of new car technology, f.ex. line markings, visible signs etc
• Society: enhance competition and demand
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512009-10-06Swedish Road Administration
Tools for the society to enhance competition and demand:
• First of all, understand who is the customer of new cars (more CEO´s than private)
• Consumer information (Euro NCAP etc.)• Act as customer and stimulate other fleet buyers,
contractors, taxi and rental car companies• Use Occupational Health and Safety Regulations (OHS)• Stimulate and fund research
New Car Sales with ESC (Sweden)
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