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Har Ghar
Kuch KehtaHai !!!
Asian Paints
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PAINTERS Abhijeet Yewale (01)
Anand Bhati (04)
Madhusudan Reddy (21)
Swati Singh (44)
Yogesh Dad (52)
Shivendra Singh Sisodia (53)
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CONTENTS History
Board of directors
Product Lines
Company Competitors
Product Competitors
Market Segment
4 Ps Vs 4 Cs
BCG Matrix
SWOT Analysis
Promotional Cham
Future of the Company
Webliography
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HISTORY In 1942, a partnership was started by four
entrepreneurs.
In 1945, the firm was turned into a
company.
In 1957, a plant was set up at Bhandup,
Mumbai.
In 1973, AP became a public ltd company.
In 2002. AP was a market leader of Indian
Decorative Paints with market share of 44%.
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BOARD OF DIRECTORS
Mr. Ashwin Choksi Mr. Ashwin Dani
Mr. Mahendra Choksi Mr. Dipankar Basu
Director
Mr. Mahendra Shah Mr. Amar Vakil
DirectorMr. Hasit Dani Ms.Tarjani Vakil
Chairperson of
Audit Committe
Mr. Deepak Satwalekar Mr. R.A. Shah
Dr. S. Sivaram Mr. S RamadoraiAdditional Director
Mr. Ashwin Choksi
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PRODUCT LINES
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COMPANYCOMPETITORS
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PRODUCTCOMPETITORSDecorative Products
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Industrial Products
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MARKET SEGSMENTSDecorative segmentFresh coatsNew wall
finishesIndustrial segmentAutomotivePowder coatingProtective
coating
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BCG MATRIX1. Metal/Industrial paints2. Wood Finishes
(Varnish, Polish)
1. Wall Paints (Interior &Exterior Paints)
2. Decorative paints3. Aspa
1. Marine Paints2. Black board Paints
LOW
HGH
LOWIGH
Market Share
BnGowhRe
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SWOT ANALYSISSTRENGTH:
NO.1 Player in decorative paints and 2nd
in industrial paint segment.
Market leaders with 51% market shares.
Wide distribution network i.e. 19,000
dealers in India.
Strong in inventory control.
The pricing strategy is oriented to middleand lower end
consumers.
Widest product range in terms of
products, shades, pack sizes.
Comprehensive nation wide coverage of
the market.
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WEAKNESS:
Seasonal demand and hence in off
seasons it can lead to cash flow
problems.
Innovation in developing new
product is inadequate. Weakness on the technology front
in industrial paints.
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OPPORTUNITIES:
The automobile industry
accounted for 50% of the industrial
markets.
THREATS:
Growing industry and low capital
intensive nature of business will
attract competition.
The external environment saw anentry of a lot of multinationals
trying
to attack us on various segments
Competition is catching up fast,
hi-tech facilities gives abundant
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PROMOTIONALCAMPAIGNS
AAN DO(Apex Ultima) 2007
Choosing Colours Made Easy!(Asian Paints) 2008
Faded Memories(Apex Ultima) 2008 Musicians
(Royale Play) 2008Har Ghar Kuch Kehta Hai
(Asian Paints) 2008
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WEBLIOGRAPHYwww.asainpaints.com
www.colours.comwww.ap.com
http://www.asainpaints.com/http://www.colours.com/http://www.ap.com/http://www.ap.com/http://www.colours.com/http://www.asainpaints.com/http://www.asianpaints.com/
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Thankyou...!!
