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Prescriptive Analytics

Prescribing Faster and More Accurate Decisions

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Agenda

• Value of prescriptive analytics

• Building prescriptive analytics• The business of business rules

• Analytic inventories

• In database performance gains

• Deployment and operationalization

• Prescriptive analytics for the Internet of Things (IoT)

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Why do analytics?

“takes data not guesswork”

James Taylor, IIA presentation, June 23rd, 2016

IIA poll, June 23rd, 2016

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Intent without execution

James Taylor, IIA presentation, June 23rd, 2016

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Prescriptive analytics drive value that is…

• Consistent – explicit, traceable• Accurate – valid, flexible• Relevant – managed, timely• Scalable – independent, portable

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Specific Big Data Analytics Challenges

• Model Scoring takes significantly too long

• We spend too much time doing data prep

• Data discover is taking too long because of the volume of data

• Prioritizing which groups to support

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Value of Prescriptive Analytics

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Decision Agility

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Building Prescriptive Analytics

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Business Rules

Relationships• Simple Rule Flow

• Construct Rules as Rule Sets

• Rule Sets Ordered in Rule Flows

• Rule Flows Published and Managed

Rule 2Rule 3…

Rule Set A

Rule 1Rule 2

Rule 3…

Rule Set B

Rule Flow

Rule 1Rule 2

Rule 3…

Rule Set C…

Vocabulary(Entities,Terms)

A Rule Flow is a

collection of Rule Sets. Execution is defined by

order of Rule Sets.

Rule Set action values are available in

subsequent Rule Sets in the same Rule Flow.

Rule 1

Rule 1Rule 2

Rule 3…

Rule Set B

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SAS® Business Rules Manager• Support across lifecycle

• Rule Authoring/Discovery

• Rule Testing• Design, Test, Design some more..

• Rule Publishing• Teradata, Hadoop, …

• Services

Vocabulary

Rule

Management

Business

Rules Repository

Rule Flow

Publishing

In Database + Hadoop

Rule Author

Rule

Flow Testing

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Why formally manage business rules?

Formalize business processes

Rapid development & deployment

Governance & compliance

Reuse assets & deploy anywhere

Capture in-depth testing

Increase business agility

Secure authorization

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Analytic Inventories: SAS® Model Manager

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!!!???!!!

The ‘IT’ folks The ‘Analytics’ folks

I just built 850 new models. When can you

put them into production?

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Building Prescriptive Analytics

Decisions for:- Batch processes- Web services

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Results from Prescriptive Analytics

• Consistent to scenarios

• Analytically sound

• Traceable

• Designed for automation

Streamline deployment

Increase productivity

Increase Confidence

Value and efficiency for the organization

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Additional Reading

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• Internet of People is mainstream

• In < 20 years, we’ll each communicate with 5,000 ‘things’1

• B2B uses could generate up to 70% of potential value enabled by IoT2

• More than 5.5 million new things are connected every day

1 As projected by Dr. John Barrett, Head of Academic Studies, Cork Institute of Technology, Oct. 20122 M. Mendoza, $11 Trillion: Potential Economic Impact Of Internet Of Things By 2025, TechTimes, July, 2015

The IoT

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Prescriptive Analytics for the IoT

AnalyticsDATAB I G

IOT High Velocity

Complex

Large

New Business Models

Quality of Life

Early Warnings

Efficiencies

New

Value

Act

Understand ActSense

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Questions?

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Conclusions• Be more responsive, proactive and reliant on data-

driven operational decisions for new opportunities.

• Improve performance and minimize time previously spent moving or duplicating data and code between systems.

• Increase security and compliance of data in one integrated, highly governed environment.

• Be consistent & automate

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