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copyright 2012 prepop, inc.
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imagine music
Q1 2012Confidential
digital music requires multiple applications to compose a complete picture of the media.
prepop visualizes music with imagery, video, and some help from your friends.
prepop adds context to music in the flow of the experience.
2012 Gen Y-I
Visualized Music With Friends
2007-> Gen X Y I
Streaming Mobile
2005-> Gen X-Y-I
Discovery and Sharing
2004 -> Gen X
Social Networks, iTunes Store, real-time updates
1999-04 Boomers Gen X
File sharing, iPod, Satellite, Podcasting
1990s Boomers, Gen X
Streaming Radio
1980s Boomers, Gen X
Music TV and Radio
The Evolution of Music Listening
Market Size$4.56 billion Us Digital music spending in 2013, up from $3 billion in
2009*
82.6% US digital music spending as a percent of total US recorded music spending in 2013, up from 41%*
$5.52 billion Total US recorded music spending in 2013, down from $7.32 billion in 2009*
13% US population that listened to Internet Radio in 2008 **
80 million Pandora users
10 Billion Songs sold on iTunes, February 2010 ****
Timing, Trends & RelevanceProduct What it does What prepop does
FlipBoard Visualizing Social Media with referenced imagery, video, websites in a magazine form
Visualizing Music with Social Media and other media in an immersive display
Instagram Simple sharing of a moment in visual time
Simple sharing of a moment in music listening time
Facebook & Twitter
What’s happening? What I’m listening to
Pandora Listen to Internet Radio, Find New Music
Watch Internet Radio, Find New Music with Friends
prepop makes
Enhanced Radio Network ERN
imagine music visualized in a rich, social experience
Opportunity
The enhanced format
stimulates transactions and
gives relevance to advertising.
Music Stream
Song Metadata
Social MediaContent
Commerce andAdvertising
- Music Services - Internet Radio- Music Publishers- Artists- Networks of Listeners
- Playlists- Listening APIs- iTunes- Grace Notes
- prepop API- FB, Tw, Tumblr- Image Services- YouTube, Vimeo- Networks of Listeners
- Affiliate sales- Music publishers share of rev- In-the-flow ads- API creates ads on the fly
prepop API
The team has developed algorithms for determining the most appropriate and impactful image to display for the client display.
The API continuously assembles thousands of referenced images via Social Media updates or search. They tested the API in SuperTwtr iPhone app.
Strategic Conversations
Apple
• Music Programming iTunes• App Store Music Entertainment Mgr• Sr. Partnership Mgr Audio & Photo Apps
Development and Promotion Support
Music Industry
• Jeff Ayeroff - Virgin Records, Madonna –• MPL – Paul McCartney’s music publishing. Access to non-McCartney library• Ron Fair – CAA•
Team and MilestonesJeff Tidwell – Product & Company: 20 yrs internet, Product Management, Communities, UEX
Stephen Smith – Entertainment: Television, Film, Music - Lenny Kravitz, Euphonix, Penelope Spheeris
Paul Rangel - Technical Lead: Adobe, Chirp, Comcast
George Mountis- Design Lead: Sprout, WebMD, Nike
Chirp Interactive alumni (Greylock Partners) 2 years of development Rigorous about design Published an API early 2010 Launched SuperTwtr iPhone app Summer 2010 Incorporated February 2011 High-profile Music Industry investment
Advisory Board Michael Rolnick – Stephens Investment, Spring
Equity, ComVentures, E*TRADE Karen Wickre – Senior Media Liaison - Google Clare Martorana – SVP, Consumer WebMD,
Oncology.com, CBS Healthwatch Deb McDonald – Researcher Condé Nast - IPad:
Vogue, Wired, Vanity Fair, New Yorker Pamela Kramer – CMO MarketTools, E*TRADE
Representation: Jon Layman – Hogan Lovells, LLP
Road Map2008-2010 2011 H1 2012 H2 2012
Develop API and apps to push dynamically assembled content.
SuperTwtr live on App Store.
Rebuild of the API & re-launch of SuperTwtr app for SXSW
Specs for Enhanced Radio Network (ERN)
Seed Round
Test music identification
Build for iPad
Launch iPad ERN
More content sources: imagery, FaceBook, video
Advertising and commerce tests.
Multiple channels
Contact
Jeff Tidwell 415-265-3037
mrjefftidwell – Skype
Stephen Smith323-356-4118
elvissmithla - Skype
