Upload
eugene-brooks
View
213
Download
0
Tags:
Embed Size (px)
Citation preview
Prepared for
Hampton Roads Transit
July 2002
Greenbrier Transportation Needs Assessment Study
Prepared by
THE MARKETING SOURCE
Purpose
Determine the impact of area traffic congestion.
Assess what local employers and commuters are willing to do to reduce congestion.
Transportation Needs Assessment Studies in Hampton Roads
Southside Naval Station Norfolk Lynnhaven Mall area Norfolk Commerce Park Downtown Norfolk Oceanfront Greenbrier
Peninsula Hampton Oyster Point Oakland Industrial Park
Study Objectives
Identify current commute patterns and commuter programs offered.
Determine what incentives would best promote use of alternate modes.
Measure employers’ willingness to offer commuter programs.
Assess how likely commuters are to use these programs.
The Greenbrier Study Area
Greenbrier Pkwy.
Zone (S. of Volvo
Parkway)
Greenbrier Pkwy.
Zone (N. of Volvo
Parkway)
Woodlake Dr.
Executive Zone
Woodlake Dr.
Industrial Zone
Independence
Pkwy. Zone
Methodology
Conducted February - April 2002
Employer Interviews
CommuterSurveys
30 One-on-One Interviews
927 Commuter Surveys
Employers Interviewed
Woodlake Executive
Woodlake Industrial
Greenbrier (S of Volvo)
Greenbrier (N of Volvo)
Indepen-dence Pkwy.
BAE Systems Associated Dist. CMR Anteon Chubbs
Canon Info. Tech. Dai Ei Hiller Systems Cox Comm. GC Services
HRPDC Givens/Audiovox ICT Dollar Tree Panasonic
LabCorp SIG Logistics Mitsubishi First Data Resources
Sentara
Lifetouch Studios YUPO Greenbrier Mall Verizon
SPSA Household Credit
LTD Mgmt.
TDS Inc.
Towers Perrin
Volvo Penta
Over a third of commuters are traveling from Virginia Beach.
36%
29%
17%
7%5% 4%
2%
0%
10%
20%
30%
40%
50%
Routes most commonly used.
Route % Who Use
I-64 57%
Greenbrier Pkwy. 33
Battlefield Blvd. 31
Volvo Pkwy. 29
Military Hwy. 18
Kempsville Rd. 16
Commute Distance
Transportation Needs Assessment Study
Average One-Way Commute
Distance (miles)
Greenbrier 15
Oakland Industrial Park 14
Downtown Norfolk 14
Lynnhaven/Oceana 13
Norfolk Commerce Park 13
Hampton 12
Oceanfront 12
Work start and end times vary.
Arrival Time
0%
5%
10%
15%
20%
25%
30%
35%
A.M.
Departure Time
0%
5%
10%
15%
20%
25%
30%
35%
P.M.
Area SOV
%
Oceanfront area 66%
Naval Station Norfolk 81
Greenbrier 84
Oakland Industrial Park 85
Norfolk Commerce Park 86
Hampton area 87
Downtown Norfolk 87
Oyster Point area 88
Lynnhaven Mall area 91
Most are driving alone.
Drive alone84%
Carpool11%
Bus1%
MultipleModes
4%
Once commuters arrive at work…
Consistent with what employers report.
Nearly half (47%) of commuters rely on the car for work-related travel at least one day a week.
Few have problems parking.
Parking is aproblem
13%
Parking is not a problem
61%
Parking is sometimes a
problem25%
About area employers
Varied industries Manufacturing and distribution centers
Call centers
Retail/restaurants
Hotels
Diverse mix of work hours Traditional work hours
24 hours/7 days a week
Shift work
Employers agree that traffic congestion is a problem.
Extended peak travel periods
Truck traffic Growth Traffic flow patterns
Possible causes
Tardiness Inconvenience and
frustration for commuters Decreased revenue for
service-related businesses Unpredictable problem
Possible results
Employers point to specific problem areas.
Problem Intersections
Greenbrier Pkwy./Woodlake Dr.
Greenbrier Mall
Kristina Way / Eden Way
Volvo Pkwy./Battlefield Pkwy.
Executive Blvd./Volvo Pkwy.
Battlefield Blvd./I-64
Live Oak Dr./Old Greenbrier Rd.
Greenbrier Pkwy./Crossways Blvd.
Regionally: Tunnels & Interstates
Suggestions from area employers.
Increase and improve bus service.
Encourage truck traffic to operate during off-peak hours.
Improve signal timing and re-evaluate congested intersections.
Promote flextime and ridesharing.
Reduce area growth.
Willingness to help.
Most feel a responsibility to help employees with their work commute.
Most interested in vanpools, Guaranteed Ride program, and Preferential Parking.
Employers Commuters
41% of SOV commuters are interested in sharing a ride at least once a week. (Higher than other studies.)
Several employers have already taken steps to help.
Employers offering transportation programs to commuters: Cox Cable ICT Group LTD Management Canon Information Technical Services Household Credit
Most often offered to recruit new employees or ease a relocation transition.
Preferential parking for carpools and vanpools was the most popular program.
TRAFFIX had helped in establishing programs with some employers.
Commuters interested in ridesharing
Have past rideshare experience
Have annualHH incomes
< $30K
More responsiveto commuter
incentives
Work for largecompanies
(500+)
Ridesharing incentives increase commuter interest.
49%
49%
42%
38%
34%
0% 10% 20% 30% 40% 50% 60%
Vanpools
Transit Subsidies
Ridematching
Preferential Parking
Guaranteed Ride
Percent SOV Drivers Willing to Rideshare Once A Week with Incentives
Employers are most interested in the Guaranteed Ride Program and Preferential Parking
Carpool is the strong favorite.
8%
14%
2%
7%
8%
12%
50%
0% 10% 20% 30% 40% 50% 60%
None of Above
Multiple Modes
Walk/Bike
Bus
Vanpool
Light Rail
Carpool
Preferred Alternate Mode among SOV Commuters Interested in Ridesharing
How do employers and commuters feel about current bus service?
Inconvenient Hours of service
do not accommodate shift workers.
Only 1% use bus to travel to and from work
7% of SOV drivers interested in ridesharing chose “bus” as preferred mode.
Reduced bus service has affected businesses and commuters.
Service to the area was reduced in December 2001.
Some employers have been affected. Competitive Media Reporting (CMR)
GC Services
Resulted in: Loss of employees.
Reduced employment pool.
Increased concern about employees who have to walk long distances to area bus stops.
What would encourage bus ridership?
More Frequent Pick-ups
28%Nothing
45%Transit
Subsidies17% Mini
Buses13%
More Drop-off Points
25%
ImproveBus Interior
6%
Access to Information
23%
Interest in the Robert Hall Dr. van shuttle service is low among commuters and businesses.
7% 9%16%
51%
17%
0%10%20%30%40%50%60%
Liklihood of using Van Shuttle Service among Commuters
Employers need more information about the service. Interest and possible participation will depend upon operational issues.
Organizations Named By those aware
TRAFFIX 39%
HRT 20
VDOT 6
Stop Transportation 2
Lean on Me Transportation 2
AAA 2
The Regional Transit Co. 2
Could not name 28
Most commuters are not familiar with rideshare organizations.
Unsure9%
Yes6%
No85%
Awareness of Rideshare Organizations
Many employers are unfamiliar with TRAFFIX.
Some have heard of TRAFFIX, but many are unfamiliar with programs.
A few had worked with TRAFFIX to ease relocation transition.
Employers want to know more and are willing to share information with their employees.
Commuting patterns
Traffic congestion is a problem in the area, particularly in specific intersections.
Many businesses operate in shifts and commuters’ work hours vary.
Many of the area’s workers are commuting from Virginia Beach.
Vast majority drive alone.
For most, parking is not a problem.
Attitudes toward alternate modes
Carpools Most preferred by commuters Employers are most interested in preferential parking and
guaranteed ride program. Vanpools
Appealing to late evening shift workers and service staff. Interest in the Robert Hall Dr. shuttle service was low.
Bus Businesses think that current bus service could be
improved and expanded. Among commuters…
45% say “nothing” would encourage them to commute by bus. Others said that more frequent drop-off and pick-up times would
encourage usage.
Willingness to act.
Want to help employees with their work commute.
Will provide information.
High number of SOV commuters interested in sharing a ride at least once a week.
Awareness of TRAFFIX is low.
Most commuters could not name
a rideshare organization.
2% namedTRAFFIX.
Increase awareness of TRAFFIX.
Maintain outreach efforts with area employers.
Promote preferential parking and staggered work hours.