Prepared by Humayun Khalid

WelcomeTo KFC

PRESENTATION

M.Shahbaz Maraj Roll#26

M.Ahsan Roll#80

Alia Mehmood Roll#82

M.Afzal Roll#73

Adnan Ashfaq Roll#22

Group Members

KFC

History• One man operation• Starts in 1930 by Harland Sanders the founder of KFC• Named as the dining area "Sanders Court & Cafe."• In 1939 "Sanders Court & Café” was rebuilt named as

KFC.• In 1960, 190 KFC franchisees and 400 franchise units in

the U.S. and Canada.

Cupola

. “The KFC business in Pakistan will be a part of this

entity,” stated the Cupola Group.• Cupola holds the master franchise rights to operate KFC

in Pakistan since1999.

KFC in Pakistan

• 63 outlets working in Pakistan• North Region including Lahore, Rawalpindi and

Islamabad (Punjab).• South Region including Karachi and Hyderabad

(interior Sindh).

http://www.kfcpakistan.com

Departments of KFC

• Marketing Department• Finance Department• Operation Department• HRM Department• Quality Control Department

Prepared by Humayun Khalid

Marketing Department

• All Planning tools for marketing• Under Marketing Manager• Use of 4 P’s (Product, Price, Place,

Promotion) and Extended P’s (Physical Evidence, People and Process)

• Basic purpose of the marketing department is to advertise its products in the market and keep eye on the competitors that what they are doing.

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Finance Department

• Provides close support the business manager on the financial implication of business strategies.

• All final accounts of business transactions.

• Finance Department analysis the business results and prepares the monthly and quarterly review of business operations.

Operation Department

Under Operation Manager.

Following operations and functions.• Cooking• Cleanliness• Administration of restaurant.• Complaint • Handling of the customers • Daily order to procurement Department • Day to day demand forecasting • Daily lectures to crew people • Trained the employees

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HRM Department

• Under HRM Manager• To provide highly qualified and competent

employees to organization.• Reviewing application form• Interviewing applicants• Inducting new employees• Appraising employees performance• Make a decision about the employees

training • Provide a career advice to subordinates

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Quality Control Department

Under Quality Manager• Monitoring the quality weight, strength,

consistency, color, taste, reliability, finish.

• Differentiate the organization from the competitors

• No compromise on quality standards

Planning

• First pillar• Strategic Plans

Increase its market worth value of the market and its market share.

• Operational PlansInclude launching of a new product to change or innovate its product line for the customers.

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Planning objectives

To expend our organization in all over the Pakistan.To create and build superior quality for our

customers.To follow Marketing Mix Strategies.To Generate Superior financial return for KFC and

KFC’s employees.

Menu Plans

• KFC offers different types of products

Mighty Zinger

Zinger Burger

Chicken burger

Chicken Mania etc..

Marketing Mix Plans

Four P’s of Marketing MixProductPricePlacePromotion

Marketing Mix

Product

Price

Place

Promotion

Customers comes again on batter service

Prepared by Humayun Khalid

Prepared by Humayun Khalid

Reward System

• Employees are motivated.• KFC also reward their employees in terms of

promotion, incentive, payoff free meals depending on the level of the employee and how much they perform their job well.

• Bounces are given to the employees on the basis of "My growth body" points. If the person has 5 points he or she can get benefits in term of financial bonuses.

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HR manager control all activities into following ways

• Feed forward control• Feedback control• Concurrent control• External control• Employee discipline system• Financial control• Purchasing control• Inventory control• Statistical control

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Feedback Control

• Done by the supervisor of the branch or the assistant manager.

• Through comment cards, general interviews of employees about KFC management behavior and other related issues.

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Questions and Answers.

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Thank You!

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So it’s the time to decide which one you would

choose!!!

Prepared by Humayun Khalid

Prepared by Humayun Khalid

OR

Prepared by Humayun Khalid

Prepared by Humayun Khalid

ALLAH HAFIZ