prepared by Howard Ballon

T R A I L E R T E S T R e p o r t

Extremely Loud and Incredibly Close

2

MIND CLOUD – Teaser V4a (Mojo)

N=398; Unclassified=8%Above average personal relevance;

The Love of a parent for their child

12%

Special Father and Son relationship

12%

Remembering the 9/11 Tragedy

12%

The agony of and dealing with Loss

12%

Journey of discovery

2%

The love of your Family

64%

Complexity and importance of family relationships

11%

The importance of time spent with family

7%

Value and importance of life and family

13%

My relationship with my own Dad

8%

The Closeness we have with Family

10%

Tragedy of 9/11

People and how they are affected by the tragedy stands central to it all

13%

Importance of Friends

4%

Importance of Family/Family

Bonds

Family Coming

Together

3

“ C A R E A B O U T ” o r “ E N J OY ” Pe rc e nta ge O f M e nti o n s

T O P I C G E N D E R AGETotal Females Males Under 30 30 and older

The love of family 63.6 68.1 57.6 67.9 59.6

Value and importance of life and family 13.1 10.6 16.3 11.6 14.4

People and how they are affected by the tragedy stands central to it all 12.8 15.5 9.3 11.6 13.9

Special father and son relationship 12.3 13.7 10.5 10.5 13.9

The love of a parent for their child 12.3 14.2 9.9 10.0 14.4

Remembering the 9/11 tragedy 12.1 15.0 8.1 14.2 10.1

The agony of and dealing with loss 11.6 13.3 9.3 13.7 9.6

Complexity and importance of family relationships 11.3 12.4 9.9 10.0 12.5

The closeness we have with family 10.3 9.7 11.1 10.0 10.6

My relationship with my own dad 8.3 5.8 11.6 8.4 8.2

The importance of time spent with family 7.0 8.4 5.2 7.9 6.3

Importance of friends 4.0 4.4 3.5 6.3 1.9

Family adventure 3.0 3.5 2.3 4.2 1.9

Journey of discovery 1.8 2.2 1.2 2.6 1.0

New York 1.8 1.3 2.3 1.6 1.9

Teaser V4a (Mojo)

Trailer Test – By Gender/Age

4

MIND CLOUD – Streets V10 (Wildcard)

Personal feelings and memories of my family

18% Hopes and Dreams

5%

Never giving up

1%

9/114%

Facing your fears

4%

Journey of discovery

18%

The importance of family

50%

Legacy of the father for the son

12%

Pain of Loss24%

Closeness of family bonds

31%

Cherishing loved ones

19%

Memories we care about

6%

A good story

11%

Compassionate interactions with people

12%Spending time with family

7%

Focusing on the important things

24%

Above average personal relevance; N=546; Unclassified=5%

Not taking relationships for

granted

Pers

ever

ance

Keeping memories alive / Leaving

part of you behind