PREP Workshop #1: Communicating your Research Story

Presented by: Emily Ng

• The North Shore LIJ Health System adheres to the ACCME’s new Standards for Commercial Support. Any individuals in a position to control the content of a CME activity, including faculty, planners, and managers, are required to disclose all financial relationships with commercial interests. All identified potential conflicts of interest are thoroughly vetted by the North Shore-LIJ for fair balance and scientific objectivity and to ensure appropriateness of patient care recommendations.

• Course Director and Course Planner, Kevin Tracey, MD and Tina Chuck, MPH have nothing to disclose.

• Emily Ng has nothing to disclose.

CME Disclosure Statement

STORIES?? STORYTELLING??

• Storytelling is the conveying of events in words and images

• Stories have been shared in every culture as a means of education, entertainment, cultural preservation, and instilling moral values

THE BENEFITS OF STORYTELLING

• Storytelling creates context and plants ideas in our heads we can act on

• Stories help us make sense of the world – they educate, inspire action and build rapport

FACTS STORIES

ELEMENTS OF GOOD STORYTELLING

• Concise and compelling

• Evocative imagery and language

• Relatable (know your audience), realistic/truthful, relevant and purposeful

• A call to action or resolution

PRESENTING YOUR STORY

• Appearance, pose and body language, hands

PRESENTING YOUR STORY

• Focus on the audience; eye contact, work the room

PRESENTING YOUR STORY

• Voice and volume

PRESENTING YOUR STORY

• Speed

PRESENTING YOUR STORY• Confidence, energy and enthusiasm; show your personality

PRESENTING YOUR STORY

• Appearance, pose and body language, hands

• Focus on the audience; eye contact, work the room

• Voice and volume

• Speed – slow down

• Confidence, energy and enthusiasm; show your personality

World Champion of Public Speaking Craig Valentine:

https://www.youtube.com/watch?v=gAfThre5lv4

TALKING TO THE MEDIA

• A media interview is an opportunity to deliver your story to an audience – a reporter is a conduit to your audience

• Take control and project confidence

• Develop key messages

• Bridge

• Stay positive, avoid repeating reporter’s language/negatives

TALKING TO THE MEDIA

• You are a spokesperson for the Feinstein Institute and health system overall

• Don’t forget to mention your role andinstitution – you want to get credit for your work and perspective

• If the media contacts you, contact me:

Emily Ng516-562-2670ENg3@NSHS.edu

https://www.youtube.com/watch?v=kcJreQpVpek

TALKING TO THE MEDIA(IF THERE IS TIME)

QUESTIONS?

Emily Ng516-562-2670ENg3@NSHS.edu