The Habasit

Premier News12 2012 A Monthly Newsletter for Habasit Distributors

Habasit America Holiday Hours

SucceSS Story

Habasit PlasticSpiral Belts in Catfish Processing Industry

State of the Industry:SeafoodProcessing

Happy Holidays

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coNteNtS

StAte of tHe iNDuStry: SeAfooD 2

StAte of tHe iNDuStry: SeAfooD & SepArAtor beltS 3

SucceSS Story 4

upcoMiNg trADeSHowS & pQ-59 preSS 5

KAM profile AND HoliDAy HourS 6

HAppy HoliDAyS froM HAbASit cuStoMer cAre 7

literAture & SociAl MeDiA 8

c o v e r S t o ry

Whether seafood is processed on the shores in Dutch Harbor, on processing ships in the North Atlantic, or down in the bayou of the Gulf Region, you can be sure to find Habasit products performing up to the task of maintaining the flow of fish and other seafood products.

Seafood processing plays a vital link to the growth of the US economy. In 2011, commercial processors landed 10.1 billion pounds of seafood valued at over $5.3 billion. 2012 harvest numbers are expected to increase 12%.

(continued on page 3)

State of the Industry: Seafood Processing

Question:What kind of material is Habasit’s Separator belt made of?

Welcome to our Newsletter Know-how contest, designed to test your knowledge of the articles within this edition of the Premier News. The first five people to correctly answer the question below will be entered into a chance to win a Habasit golf umbrella at the end of the quarter. E-mail your answer to Habasit America Marketing, along with your full name and company name. Three winners will be announced in the January 2013 edition of the Premier News. Enter the contest every month to increase your odds of winning. Good luck!

Newsletter Know-how

SeAfooD proceSSiNg iNDuStry & SepArAtor belt

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Product Focus: Separator BeltThe Baader Separator uses a flexible squeezing belt, called a separator belt, to transport the product to a perforated drum and gently squeeze the fish meat through the perforation. The harder particles such as bones, fins and skin remain outside of the drum. The raw product and

the hole diameter of the drum determine the texture of the final product.

Habasit America Middletown introduces a new, specially designed product for the Baader Separator. This truly endless solid thermoset urethane belt will eliminate belts breaking at the splice. This belt is made of one piece of solid urethane that can not delaminate. Because the belt is reinforced with polyester cord, we can use a softer urethane that will greatly improve throughput over the competition’s hard, non-reinforced belt. This belt is an 80 shore A hardness in a natural color. It is both FDA and ROHS compliant, a superior product to the OEM belt at a better price and available for the most popular Baader machines.

features and benefits:

•Solidonepiecemoldedthermosetpolyurethane:will not delaminate

•Reinforcedwithsealededges: will not stretch and will not attract bacteria

•Softerurethane:better throughput from lowering number of times product must pass through to obtain desired consistency

State of the Industry: Seafood Processing

The top U.S. fishing ports are Dutch Harbor AK, New Bedford MA, Venice LA, Akutan AK, and Reedville VA. Americans consumed 4.7 billion pounds of seafood in 2011 with each of us consuming on average 15 pounds of fish and shellfish. The U.S. has surpassed Japan in consumption and is now second only to China. While most of the seafood caught in the U.S. is consumed, about 12% of the catch is used for industrial products such as lubricants and fertilizer.

A worthy note to mention is that the U.S. exports seafood to other countries which, ironically, is then further processed, and then re-imported back to the U.S. The U.S.

does engage in aquaculture farming but only accounts for 5% of seafood demand producing primarily salmon, catfish, mussels, clams, and oysters.

The US is broken down into 8 domestic regions which are governed by NMFS/NOAA/DOC liaisons. They are as follows: New England, Mid-Atlantic, South Atlantic, Caribbean, Gulf of Mexico, Western Pacific, Pacific, and North Pacific. These liaisons network with other state and local agencies with goals to provide safe and sustainable seafood products for many generations to come.

Habasit America has products for many applications such as live catch conveying using the M5030 or M5060 modular plastic belt, Baader & Sepamatic machines using the well proven separator belt, fillet conveying using either the 1” or 2” pitch positive drive Cleandrive, and N12500, 1701T case chain to transport boxes and containers. There are many other applications as well, not to mention you might find a spiral freezing the fillets or a further processed product such as surimi.

SucceSS Story

Success Story

BackgroundA large vertically integrated catfish processor was having ongoing issues with a metal spiral belt at one of their processing plants in the Southeast. The spiral is freezing raw and breaded fillets, strips, and nuggets at a normal throughput of 5,000-6,500 lbs/hr.

Due to the very good relationship over the years with the local KAM, Habasit America was provided the opportunity to survey the spiral.

ProblemThe main reason for belt replacement was due to numerousweekly breakdowns which would halt production. This wouldresult in a backlog of product throughput causing delivery delays and/or requiring extra run time on weekends to meet customer orders.

When a belt break down would happen, the line could be down upwards of a full shift depending on the severity of the metal belt crash. Not only would production stop, but they would also lose any product that was in the spiral at the time. It was estimated that an hour of downtime costs the plant approximately $25,000.

Another reason for plastic belt consideration is better product release especially when product is wet and raw. The plant experienced a small degree of product waste each day due to product sticking to the metal belt. It was estimated at 50-100 lbs every 16 hours.

SolutionA survey and system review was conducted along with product testing on various belt styles to insure the best belt was selected for the application. In addition to making the proper belt style recommendation, Habasit America also

outlined the few modifications needed to guarantee a successful installation of the PR620SPS-BAC plastic spiral belt.

We met with upper plant management and conducted a detailed presentation of our capabilities and services that are part of our spiral commitment to customers. The long standing successful working relationship between the End User and Habasit over the years also played a vital role in the decision that was made to award Habasit the project.

The project was completed over a three day weekend by internal maintenance personnel. The scope of work included removing the metal belt, removing and replacing all UHMW rollers, belt wearstrip, and vertical cage bar covers. The only system modification needed was to install a second take up shaft which allowed for additional belt expansion typical of plastic belt compared to metal.

Habasit America was on-site during the entire project and assisted with the installation of the PR620SPS-BAC plastic spiral belt. Once the new belt was installed, a thorough final review was conducted prior to system start up and commissioning. Actual production commenced soon thereafter and Habasit remained on-site to observe production and make any adjustments to ensure optimal operation is achieved.

Since the installation of the Habasit plastic belt, product waste has been reduced to zero coupled with no unscheduled downtime during production. These two end results were the main objectives for plastic belt consideration which we met.

Before AfterDuring

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upcoMiNg trADeSHowS & New pQ-59 preSS

Habasit to Exhibit at Upcoming Tradeshows

Habasit will be exhibiting at the 65th International Production and Processing Expo (IPPE) in Atlanta from Tuesday January 29th - Thursday January 31st. This year, IPPE has integrated their tradeshow with AMI under the International Production and Processing umbrella name. Habasit will be exhibiting its range of solutions for the food processing industry, stop by and see us at booth #5839.

International Production and Processing Expo (IPPE)

Habasit will also be exhibiting at the ProMat 2013 show in Chicago from Monday, January 21st - Thursday, January 24th. Habasit will be showcasing it’s line of products for the material handling industry at booth #456.

Discover the latest solutions to move your business forward as the industry’s leading innovators display their latest manufacturing, distribution and supply chain equipment and systems at ProMat 2013.

Promat 2013

Introducing the Next Generation PQ PressHabasit is pleased to announce the next generation in the PQ press series. The PQ-59 is an evolution of the existing PQ-58 press. New features of the PQ-59 are a status indication (LED display) and an overheating protection which provides improved tool reliability. Standard features of the PQ-59 press are:

•QuickmeltandFlexproofjoining

•Maximumbeltwidth50mm(2”)

•Fastheating–from68degreesto374Fin4minutes

•2-sidedheating

The PQ-59 can be purchased separately and is also available in two joining kits: HQJK-01 Quickmelt Kit and HFJK-01 Flexproof Kit.

Monday, 12-24-12 Offices and Production closed for Christmas

Tuesday, 12-25-12 Offices and Production closed for Christmas

Monday 12-31-12Customer Care Hours 7:30AM - 3:00PMNormal Production hours

Tuesday, 1-1-13Offices and Production closed for New Years Day

Customer Care Holiday Hours

Key Account Manager ProfileLeonard Signa

Leonard began his career with Habasit 5 years ago as a Key Account Manager covering the region of Georgia and South Carolina. He has 18 years of experience in industrial sales, with 12 of those in plastic belting and conveyor components, including tome at Rexnord and Systemplast.

With Habasit’s restructuring of it’s sales team over the past year, Leonard has begun his foray into fabric belting and he’s learning fast.

Even after so many years in the conveying industry, Leonard still enjoys learning all the different manufacturing processes, from potato chips to car batteries. He still gets to see something new on a regular basis which is what he enjoys most about his job.

During his 5 years at Habasit, Leonard has witnessed an incredible amount of growth and change. One of these changes has been the recent reorganization which has allowed him to become an expert on both plastic and fabric

belting. Another huge change has been Habasit America’s move from it’s old facility to it’s new headquarters and, as a local Georgia KAM, Leonard has been lucky enough to be able to show off the impressive facility to potential customers.

Leonard enjoys the marketing side of sales as much as the face to face contact with customers. Because of this, Leonard may be interested in a role with more of a marketing focus in the future or maybe even a management position. He “loves the changes he is seeing at Habasit right now and the exciting potential for the future.”

In his personal time, Leonard enjoys fishing and playing tennis. Leonard and his wife, Deborah, recently celebrated their 20th wedding anniversary. He has a 16 year old son that is a talented musician (who can play anything he picks up). Leonard also has a 12 year old son who is an actor and amazing singer who has performed in many regional theaters around Atlanta. Leonard notes, “he is the famous one in the family. You don’t get much fame selling belting, but it has been a great career for me.”

KAM profiile & HoliDAy HourS

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HAppy HoliDAyS froM cuStoMer cAre

South region: (clockwise from front left) Chuck Hoye, Brian Feeser, Vicki McCastle, Kristen Leavell, Karen Fraser, Wallace Chappell, Pauline Rampey, Richard Stone, Cathy Cifredo (left inset) and Debra Jakubowski (right inset)

North region: (clockwise from front left) Laurine Misko, Joe Sopko, Bill Stepic, Jose Sepulveda, Mark Bailey, Miguelina Garcia, and Barbara Peck (inset)

west region: (clockwise from front left) Vickie Smith, Mark Stone, Jennifer Davis, Matt Dallas, Ray Adams, Brett Strickland and William Rostad

international: (from left) Gladys Martinez, Joe Sopko, Johnny Chambers and Nelson Montalvo

Happy Holidays from Habasit Customer Care

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Literature now available on www.habasitamerica.com.Click here to order literature.

2010 - Tobacco Industry Brochure

2020 - Printing and Paper Brochure

2044US - Material Handling Brochure

2130 - Hamid Joining Kit Flyer

4051 - Habasit Profiles Brochure

4107 - HabaSYNC® Timing Belts Brochure

4228 - HyCLEAN Brochure

4238 - Cleandrive Brochure

4236US - Rossi Gearmotors Product Overview

4300 - Energy Savings Flyer

4319 - HabaSYNC® Accessories Brochure

6031 - HabasitLINK® Engineering Guide

6039 - Fabric Belts Engineering Guide

6040 - Fabric Belts Installation & Maintenance Guide

4329 - HabaCHAIN® Brochure

Literature

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ph: (800)458-6431 fax: (800)422-2748 email: info.america@us.habasit.com

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literAture & SociAl MeDiA