Premier Designs Jewelry New Jeweler Starter · PDF fileNew Jeweler Starter Kit Quick Tips 1/2 price items: Hostesses earn the following: $100-$299 = 4 items at 1/2 price $300-$499

Premier Designs Jewelry New Jeweler Starter Kit

New Jeweler Starter Kit Your Personal Training Schedule

Training is an important ingredient to your success.

Your Training Show Date: __________________________________

What are you feeling most anxious about in starting your business? We will cover this FIRST!

Session 1 with Mom:

Date and Time: _______________________________________

In person/Phone? ______________________________________

We will cover: _________________________________________

Session 2 with Mom:

Date and Time: _______________________________________

In person/Phone? _____________________________________

We will cover: ________________________________________

Session 3 with Mom:

Date and Time: ________________________________________

In person/Phone? ______________________________________

We will cover: _________________________________________

(Please coordinate directly with your new friends at Monthly Training! Meet some ladies with whom you “connect” or feel

you could connect, personally)

1. Jeweler: _________________________________ Phone: ______________________________

2. Jeweler: _________________________________ Phone: ______________________________

3. Jeweler: _________________________________ Phone: _____________________________

Important Dates:

Next 3 Monthly Training Dates and Location:

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

New Jeweler Orientation Date and Location:

_____________________________________________________________________________

Rally Dates: __________________________________________________________________

Other Events and Promotions:

____________________________________________________________________________________________

____________________________________________________________________________________________

____________________________________________________________________________________________

New Jeweler Starter Kit Quick Tips

1/2 price items:

Hostesses earn the following:

$100-$299 = 4 items at 1/2 price

$300-$499 = 6 items at 1/2 price

$500+ = 8 items at 1/2 price

Catalog Show benefits: Hostesses earn 20% of sales and 1 item at 1/2 price

Order Minimums:

Individual Order: $40 retail or $20 CV or there is a $5 surcharge

Serve-Us-Store: $30 minimum

Home Show/ Catalog Show: $100 minimum

To earn downline commission check: $300 CV by close of Accounting Period …

...12 p.m. CST, on the last Friday of each month.

Replacement/Exchanges: You may process online and the new item will be immediately shipped.

You then have 30 days to return the original item or you will be charged. Exchanges should be com-

pleted within 5 –10 days and should not be worn.

Refer to the attachment that shows instructions if mailing information to the customer.

Hostess Bonuses: Bonuses may only be awarded when earned. You may not use unearned bonuses

to reward hostesses for other incentives. If you would like, you may offer your own personal incen-

tive.

Jewelry Item Numbers: Generally, the jewelry follows standard item numbering conventions.

However, there are a handful of items that have been in the collection longer than this convention

has been in place.

“1” series numbers: rings (e.g. 1531)

“2” series: necklaces

“3” series: earrings

“4” series: pendants

“5” series: bracelets

“8” series: watches

Profit & Expenses

Contests

B

New Jeweler Starter Kit Quick Start/Call-in Booking Incentive

Book and Hold 6 Shows in your first 45 days

Name: ________________________ Date: _____________ I called my sponsor? _______________






(Receive the Hood-House software for 50% discount if I complete the 6 Quick Start)

Book and Hold 3 Additional Shows in your first 45 days





Give my Premier Mom a “ring” within 24 hours following each show and I will get a

FREE Ring of my choice after my 9th call!! My ring choice is: ______________________

Who to Call for Bookings and Prospecting

Name Phone Email Name Phone Email

Goals Short and Long Term

New Jeweler Starter Kit Your Goals

Your Why:

Why are you doing Premier? What are you hoping to accomplish for you and your family through

Premier?

____________________________________________________________________________________

____________________________________________________________________________________

____________________________________________________________________________________

Income Goal:

I would like to earn $________ per month from my Premier Business.

Your Income Goal can be accomplished in one of two ways:

Retailing alone

Retailing and Sponsoring together

Retailing Goal:

On average, I will make $200 net profit per home show

So, I will need to do ____________ shows per month to achieve my goal.

In order to hold _______shows, I will need to book ________ shows.

Sponsoring Goal:

I can expect to earn $40-$60 per jeweler in my Premier 10-10-10 per month.

At the close of my 1st year, I would like to be earning $__________a month from downline commis-

sions

Therefore, I need to sponsor _________ jewelers to meet my sponsoring goals

Achievement Goals:

Quick Start: 6 or 9 shows within 45 days. Ending Quick Start Date: _________________

Crown Jewel: Amethyst Level: $3000 CV within 30 days. Goal Date: __________________

Home Show Club: 25 Home Show Club: 25 shows within 120 days. Goal Date: ______________

Rookie Club: Sponsor 2 jewelers and submit 12 home shows. Ending Date: __________________

Builder: Have 4 first level jewelers & submit 24 home shows in 12 months:

Goal Date: _________________

Designer: Have 7 first level jewelers & submit 36 home shows in 12 months:

Goal Date: __________________

New Jeweler Starter Kit “Designer” - Getting There!

Getting Started

New Jeweler Starter Kit #1 Priority: Your Training Show and Bookings

Training Show:

Your absolute first priority is to have the best kickoff show you can have! That means you want to invite everyone you

know and do many check-in calls with friends and family. It’s helpful if you encourage them to invite a friend.

One thing I hear often is that ladies do not invite a certain group (say, the office crowd), because their co-worker has agreed

to do a show. Jewelers feel that they will hit that crowd then and don’t invite them to their personal kickoff. It’s so impor-

tant that you invite everyone, no matter what! Those guests can decide if they only want to attend once, and that’s ok.

I recommend sending an evite along with reminder postcards and even an introduction to your business if you like. If your

friends and family know that you are excited and really appreciate their supporting your new venture, it will make a differ-

ence in attendance!

Bookings:

There is no need to wait for your show to start booking your calendar.

Bookings and starting to fill your calendar for your Quick Start is the next important step. As you are talking about your

new business, friends and family will naturally want to help and even schedule a show. Carry your calendar everywhere!

Then you can immediately say, “What day of the week would work best for you?” and open your calendar to schedule

them on the spot. If someone isn’t able to make it to your Training Show, then ask if they would like to have a few girl-

friends over. Your goals is to have at least 3 shows booked before your training show even starts! Plant as many seeds as

possible and you will see them grow as your calendar expands!

Verbiage for Your Initial Bookings (Kim Adams verbiage)

Plan A: Hi ___________ this is Kim, do you have a second? I won’t keep you but a minute, but I am actually calling to ask

you for a HUUUGE favor. (pause) I am starting a jewelry business with Premier Designs to help make some extra money.

Have you heard of it? (tell reason why you’re doing Premier here). Here is my favor… I need 2 friends who could let me

come over and set my jewelry out on their kitchen table and invite a few friends over to play in jewelry. It doesn’t have to

be a big deal, just you and a few friends. I can give you some jewelry just for helping me out…what do you think? ( If she

says yes, continue with this)… Oh Wow, thank you so much!! I really appreciate it. Ok, the first 2 dates on my calendar I

really need to fill are… Thursday August 4th and Friday August 5th. Could you look at those dates and see if either would

work for you? Friday, great!! That is a great night to have some friends over! (get the date penciled in…if she says she

needs to “look” first and she doesn’t have her calendar in front of her, you ask if you can just pencil her in on one of those

dates and when she gets a chance to look at her calendar she can call you back and if that doesn’t work you will gladly work

with her to find another one because you really appreciate her helping you)

Plan B: If she say’s “no”. You say this… “ Oh _______ that’s ok! I totally understand! There is another way you might be

able to help me out though. I am hosting a Kick Off Show on ________ and I would love it if you could maybe come and

bring someone with you? Could I send you an invitation? What do you think? (if she says yes, get a good email address for

her and let her know she will be getting that in the next couple of days…make sure you follow up with reminder calls…just

like a good hostess!) If she says she can’t make that night you go to Plan C (sending them a catalog).

Plan C: “Oh I’m sad you can’t make it. (pause) Listen, do you think I could just put a catalog in the mail to you? I love

referrals and if you just set it out and if someone either wanted to order or get free jewelry I would give you 50% off any

item anytime you refer someone to me. Is that something you could do?” “Great, I will get that out in a few days and

again ________ I really appreciate you helping me!” (confirm her address).

If NO ONE ANSWERS--- Leave THIS message!!! “Hi ______ it’s Kim Adams (do NOT say with Premier Designs!!) I

was calling to ask you for a quick favor. When you get a chance could you call me back at _______? It’s not a big deal…

just a quick favor. Thanks!”

If you say “with Premier Designs” she KNOWS your favor! Curiosity killed the cat; you will get more return calls than

EVER before! Don’t say “HUGE” favor because it may mislead them to think you are in some kind of trouble and will be

frustrated when you are just asking for a show. Their curiosity will get the best of them and when they call you back use the

above script as normal.

New Jeweler Starter Kit Getting Started—Your First To-Do List

Focus on your Training Show and Bookings. Make sure to start talking to everyone about your new

business and attending your training show.

Premier’s Website: Using your new Jeweler Number _________________, log in to the Premier website

and start navigating around.

Checking Account: Set up a separate checking account for your Premier. One of the important ques-

tions to ask is what the NSF fee is, as you will get bad checks (rarely, but it happens) from customers.

Get and EXTRA check registry too. This is good to keep record of the charges placed on your card.

Calendar: Purchase, or print for free, a reliable calendar and put all of your current obligations on it.

Insurance: It’s recommend that you invest in the insurance on your Jewelry Kit—through PD, Inc. but

not mandatory, you can call your home owners insurance too.

Credit Card Services: We suggest Propay, through Premier’s website, or www.squareup.com. The

Square requires a smartphone.

Hood-House Software: This software package is an independent application to help you manage your

business. The cost is $100 plus a yearly service fee. Highly recommended. www.hood-house.com

Organizing Files: One thing Premier doesn’t lack, is training and “stuff”. Start early with organizing

your electronic files. Also keep track of your Mileage starting NOW!...use small notebook in car.

Prepare Folders: There are several types of folders that you will need when you get started. Guest

Folders for your home shows (prepare at least 10), Hostess Packets (prepare 3 per show) and Business

Opportunity Folders (for prospects)

Guest Folders: there are several approaches to making or buying folders:

Buy glossy decorative 2 pocket folders (Walmart carries cute ones)

Buy “lap boards” with pockets from Premier Incentives

Contents: customer receipt, guest survey, paper for wishlist (optional), business card,

mini brochures from Premier (Style guide, mini catalog, opportunity brochure)

Hostess Packets:

Welcome/Thank you Letter

Business Card

Invitations/postcards

4-Outside order receipts, envelope to collect them.

1- 2 main catalogs, possibly some mini catalogs too.

My Last 10 shows OR My First 10 shows OR some other OP curiosity sheet/brochure.

Business Cards: We recommend that you go through Premier’s links. The Incentive store offers op-

tions. In addition, you may get free business cards at Vista Print.

www.vistaprint.com or www.premierdesignsincentives.com

New Jeweler Starter Kit Getting Started—Getting your Jewelry Kit

CALL ME When you get your kit so we can walk through it together.

Read your training manual - MOST IMPORTANTLY - watch the DVD and listen to the CD.

There is an inventory list of jewelry in your kit. As you go through your jewelry, do the following:

Mark it off on the list

Inspect each piece for damage, missing stones, broken clasps. If anything needs replacement,

contact me and I will walk you through it!

Tag your jewelry with the gold tags provided in the kit.

Buy mini safety pins. (Craft store)

Place labels on the white side of tags (for necklaces and bracelets) or on the back of earring cards

directly for earrings, transfer them to the plastic earring card first.

Put all of the jewelry back into your trays. An idea is to have the silver jewelry boxes open, and single

layering approximately 4-6 per tray. You can sort trays by necklaces, bracelets, earrings, etc.

Label EVERYTHING! You should not hand out any catalogs, order forms, business OP packets, etc.

without your name on it.

Options for labeling: Hand writing (this will take a while), address labels with your address, or Self

Inking Stamp with your name, info. Vistaprint (free & s/h and tax) or made at local office supply store.

You may start making hostess packets and guest folders

Things to purchase (possibly a short time after you have had a show or two): more catalogs, order forms,

give-a-ways. List of things (check list) for home shows is the “homeshow” section.

Home Shows

New Jeweler Starter Kit What to Take to a Home Show

Your Calendar/Planner

Name Tags - (I use address labels)

Tablecloth - 3.5 yards, 60” wide, “Penne” type fabric in Black

Table Display Items - neck boards, bracelet bars, etc, framed signs for specials.

Guest Folders - holding order form, survey, wish list, business card

Hostess Packets for future bookings

Calculator

Pens

Mirrors

Your Jewelry

Booking Activity - Play or Pass, Deal or No Deal, Etc.

Sponsoring Activity - Big Money or Big Money/Little Money

Booking Incentives

Catalogs

Change for taking Cash

Lights - for the display table

Diva Dollars or drawing raffle tickets (optional)

Giveaway for Drawing Prize (or Pass the Gift poem) (optional)

Extension Cords (optional) - for the display table

Mandy (optional) OR shirts on black velvet hangers

Retail Incentives (optional)

Compliment Game Binder and/or Opportunity Presentation (optional)

New Jeweler Starter Kit Sample Home Show Outline

WELCOME

Welcome and introduce yourself; Thank hostess and have everyone clap for her

Introduce Purse or Compliment Game and explain how to earn “diva dollars” or drawing tickets…even when

they say ”your name”.

PREMIER

“P” stands for Premier (GAME “P”).

Keep Premier background brief—they want to see jewelry:). Mention:

Started in 1985 by Andy and Joan Horner and is a Biblically based company.

High Quality, high fashion jewelry to bridge gap between costume and fine jewelry

Company purpose is to serve others and enrich lives—whether that looks like a night out with girl-

friends, a hostess receiving tons of free jewelry or someone earning extra income for herself or her family

GOLDEN GUARANTEE

“G” stands for Golden Guarantee” - (GAME “G”); Cover the Guarantee

BLING

Now...let’s show some “Bling” - PURSE GAME “B” ; show the jewelry on Mandy or Live Models or shirts on hangers.

They can list their wish list on their receipt, anything unable to be purchased that day can have a line drawn through it.

Explain your retail special or incentive if you have one.

HOSTESS PLAN

“F” stands for Free Jewelry! - (GAME “F”)

Start with a visual –a pretty bag—and a volunteer to stack the boxes. (give Diva $ to volunteer)

Explain that you are going to illustrate how much free jewelry they can earn at their home shows

Go through bonuses, then the 30%, then 1/2 Price - Use $500 show example

Mention types of shows you do…

Home Shows, You and Two, Office Show, Salon Events, Fundraisers, Vendor or Networking Events, Catalog Show

Do Booking Activity Also

OPPORTUNITY

“O” stands for Opportunity (GAME “O”). “While I’m sure none of you came here looking for a new job, I have to tell you

that I’ve never seen as much interest in earning extra income as I have this year. So, I want to give you a quick picture of

what it looks like to be a jewelry lady. I’m just going to need some volunteers, but I’ll pay you in diva dollars for helping

me out.”

Do Big Money/Little Money or Big Money or whatever Sponsoring Activity you want

SURVEY

“S” stands for Survey! - (GAME “S”) Walk guest through the survey.

Give Diva Dollars as you collect, or have hostess collect, surveys!

CLOSE

Award prize to Diva $ winner and (optional) award prize to winner of survey drawn.

Recap specials, payments accepted, when the jewelry should be approximately arriving to the hostess.

New Jeweler Starter Kit Let’s Design Your Home Show

Will you use an overall theme or format (e.g. Compliment Game, “Wild About Premier”)?

____________________________________________________________________________________________

Will you do an icebreaker? Which one? ________________________________________________________

Booking Activity: Booking with Boxes and Play or Pass

Supplies needed? _________________________________________________________________

Sponsoring Activity: Big Money/Little Money and ______________________________________________

Supplies needed? _________________________________________________________________

Do you want to do a Retail Incentive? __________________________________________________________

Supplies needed? __________________________________________________________________

Do you want to do a Booking Incentive? _______________________________________________________

Supplies needed? _________________________________________________________________

What kind of Guest Folders will you use? _____________________________________________________

Contents? ______________________________________________________________________

______________________________________________________________________

Will you use Mandy or Live Models? __________________________________________________________

Which jewelry combinations will you show?

1. _________________________________________________________________________

2. _________________________________________________________________________

3. _________________________________________________________________________

4. _________________________________________________________________________

5. _________________________________________________________________________

6. _________________________________________________________________________

Will you bring Hostess Packets to your show for future bookings? __________________________

Supplies and Contents for packets?

______________________________________________________________________________________

______________________________________________________________________________________

______________________________________________________________________________________

Will you use Curiosity Packets for prospects?

Supplies and Contents for packets?

______________________________________________________________________________________

______________________________________________________________________________________

______________________________________________________________________________________

Other:

______________________________________________________________________________________

______________________________________________________________________________________

New Jeweler Starter Kit Home Show—Icebreakers

WHAT’S YOUR SWEET TOOTH?

You may either simply say this icebreaker or bring actual candy to the show...

Candy Bar Personality: If you were buying a candy bar and you had your choice of the following, which would

you choose? Baby Ruth, Hershey’s, Peppermint Patty, Snickers or 3 Musketeer’s?

This is what your candy bar says about your personal style.

BABY RUTH – Sweet, loving and cuddly, You love all warm fuzzy things. A little nutty. You tend to melt

and get mushy if held too close. Romantic Style.

HERSHEY’S – Simple and easy going. You’re pure at heart and appreciate the simple things in life. You

love a great nature walk or just hanging out with friends. Natural Style.

PEPPERMINT PATTY – Fresh, smooth and reliable. Your feathers are not easily ruffled. You care about

others and can be counted on in a pinch. Classic Style.

SNICKERS – Fun-loving, sassy, humorous. Everyone enjoys being around you. But, you are a practical

joker – others should be cautious when shaking hands. Combination Style.

3 MUSKETEERS – You are adventurous, love new ideas, are a champion of under-dogs and a slayer of drag-

ons. When tempers flare up, you whip out your saber. Dramatic Style.

PASS THE GIFT

You can’t keep the gift, but please no tears,

Give it to the one you’ve known for the longest amount of years.

You take the gift and look around,

Give it to the one who is a new friend you have found!

Please look around with eyes discreet,

And give it to the one wearing the cutest shoes on her feet. (or socks or pedicures :-)

Some girls you may have just met, But some you already know.

You pass it to that girl who will most likely have her own Premier show!

Shoes and handbags she loves with a passion!

And she is definitely known as the queen of fashion!

You still have a chance so have no fear,

Give it to the one with the largest earrings in her ear.

Now don’t get cross and please don’t fight, Just give it to the fifth person on your right.

We should stop now don’t you agree? The gift is yours to open and see!!

New Jeweler Starter Kit Home Show—Booking Activities

Booking with Boxes

This will be done after your jewelry presentation. So, they have a long wish list.

“Ladies—wow! I know you saw a lot of pieces that you would LOVE to have, and the very best way to get

everything on your wish list is to earn it free by having some girlfriends over and allowing me to set up the

jewelry. And, you would not believe how much free jewelry you get when you are a hostess with Premier! If

I could just get 1 volunteer, I would love to illustrate it for you!

Susan—great! Come on up here! So, I am going to show you how much jewelry you can get by just putting

on a pot of coffee and having some friends over. First, you will earn $25 in jewelry just for having me over

and keeping your date on the calendar! (stack a box in her hand) Second, you will earn $25 in jewelry if you

have 10 guests join us that night. (stack another box…). Third, if you share that catalog early and get a few

orders, you’ll get another $25 in jewelry… Lastly, if 3 of your friends decide—wow—that was easy, and they

have a show, you will earn yet another $25 in jewelry (she has 4 boxes) Then, you will earn 30% of the

shows’ total sales in free jewelry! Ladies—wow! That’s a lot - with a $500 show you get $150 more in FREE

Jewelry! THAT’S NOT all!!!! You can choose either 4-6-or 8 items at 1/2 price depending on sales...

Play or Pass

In the beginning, before the presentation… “Ladies, check out these adorable, little baby purses (or boxes)! I

just need you to pass this basket, select one, but don’t peek inside the purse. OK?”

At the close of the presentation… “Ladies, the last thing we are going to do is play a real quick game called

Play or Pass. I am going to ask each of you if you want to play or pass. If you would like to pass, simply put

your purse back in my basket and you are all done! But, if you would like to play, then you get to open your

purse and see what’s inside! And, it will say that you get my special hostess bracelet and EXTRA Diva $!

(you can have whatever your hostess gift may be in the boxes or purses...or even Free shipping that night)

Now, it doesn’t really matter which one you win, because when I come to your house to do your own jewelry

show, you are going to get free and 1/2 price jewelry!

Pause… “So...did everyone get that? If you decide to play and open your purse, it means I get to come to

your home with your friends and family and show them my jewelry! OK?”

Next, go around the room asking each guest if they would like to play. Ask and respond with a smile, and

say “thank you” whether they play or not. Use their names. Start with someone that you already know is

going to have a show or is really excited about the jewelry. Never respond on the spot to objections. Let the

other guests talk her into it. You just smile and wait for her decision. If you get even a hint of hesitation, you

move quickly and just say, “Oh, I can tell you’re thinking. You keep that and we’ll chat later…”

New Jeweler Starter Kit Sponsoring Activity—Big Money/Little Money

This activity should be quick and fun. Try to make it light-hearted. Example verbiage is as follows:

For purposes of this quick illustration, Mary and Sue have decided they want to earn a little extra money.

And they both have about 12-15 hours a week to do so. Mary is going rush down to her favorite depart-

ment store, which is ______ (look at volunteer for answer). And, she is going to make $10 an hour which is

pretty good for retail sales. Sue, on the other hand, has been watching me tonight and she’s thinking, “you

know, Jennifer’s job isn’t that hard. Sure she got here early to set up, but I bet she sampled all the food,

she’s played with the jewelry, dressed a mannequin.... I’m totally going to try what she does.” So Sue be-

comes a Jewelry Lady with Premier and she’s going to make 50% gross profit on everything she sells. Both

ladies will work about 4 hours at a time. So, next, I’m going to take you very quickly through a week in

their lives.

OK...Monday comes and Sue has her first show of the week. Whose house are you going to, Sue? (she

answers). Great. Jane has about our average show of $400 and Sue makes 50%. How much did Sue make

that night? ($200—pay her with big dollars). Meanwhile, Mary is off to Macy’s making $10 an hour for 4

hours. How much did she make? $40 (pretend to pay her the little money and then take it away). Oh,

what am I thinking? You don’t get paid that night! Those paychecks come on Saturdays.

Tuesday, Sue has her second show of the week. Whose home are you going to? (let her answer). OK.

Well, I know Debbie would have a great show! We’ll say it’s $400 again and of course Sue gets 50%! How

much did she make? $200! Mary, back at Macy’s, gets to work the fitting room and puts back all those

clothes for $10 an hour! So, four hours later, how much did she make? $40. That’s right and she gets paid

on...Saturday.

Wednesday comes and, of course, Sue doesn’t schedule a show because it’s her best friend’s birthday! So

instead she takes her out for dinner! And you know what? Mary wanted to go! But she’s on the schedule

at Macy’s, and no one would cover for her. Her manager, Brad, wouldn’t give her the night off, so she’s

back at the mall! Four hours and, yes—$40 later. She does get paid eventually!

Thursday comes and Sue has her last show that week. Whose home are you going to?...Beth! Beth has a

great $400 show! So, that’s another $200! Fabulous!

Friday comes and Sue does not have a show. Instead, she takes her family out for a nice dinner. How

much money did Sue make this week? $600! WOW! Mary wanted to go, but she still hasn’t gotten paid!

Finally, Saturday comes, Mary gets to drive to the mall and pick up her paycheck. Let’s see how she did.

$120—(pay her with little 20’s and count them out slowly).

OK—we can see here—who made the big $$, who made the little $$! Let’s give our volunteers a great , big

round of applause. (Pay them Diva dollars—I always give the Mary person an extra one, telling her

“Mary, you get an extra one—you needed it!)

This is just a quick illustration to show you that you really can easily make $600 a week or a month in Pre-

mier. We have no minimums or quotas, so it’s really as much or as little as you want to do. So I encour-

age you to watch me tonight If at the end you’re not curious for yourself, you might think of someone who

would be great! OK, the next letter is “G” (if you’re doing the Compliment Game. Key is to move on

quickly!)

Big Money/Little Money: Make 6 copies of $100 (11x17) and 6 copies of small money.

Laminate if you wish or put on heavy cardstock

New Jeweler Starter Kit Sponsoring Activity—Ask It Basket

The Ask It Basket activity can take on many flavors—you can pass a basket with these questions written on cards. You

can paste these questions on large $100 bills and pass these out. Then guests ask you the questions. You can do an open

forum “Question/Answer” segment and hand out Diva Dollars for each question that ladies ask. When answering the

questions, make sure to answer for yourself personally, then explain both extremes.

You can find these questions formatted for cards on the Premier website under: jeweler resources/forms/optional new jew-

eler packet.

1. How many nights a week do you do this?

My goal is to work two nights a week; however, there are no minimums or quotas to qualify for the 50% gross

profit with Premier. You can choose how much or how little you’d like to work.

2. How much money do you make?

Premier has one of the most generous marketing plans in the direct sales industry. Premier grants us a generous

50% gross profit on everything we sell. The average Home Show in our company is about $500. If you hold an

average Home Show, you would make $250 gross profit in one evening.

3. Who pays for the Hostess’ free jewelry?

Premier pays for the jewelry. For a regular Home Show, all you would pay is between $8 and $20, depending on

the Hostess’ earned bonuses. Typically, $20 is the most a jeweler would have to pay.

4. How much does it cost to get into the business?

Each Jeweler pays a $395 (plus tax) authorization and application fee. That fee covers some supplies and many

great services from the Home Office. Then you get to decide how much jewelry you want. We always get to buy

our jewelry at half price, but when you get started, Premier offers some even bigger discounts.

5. Why did you choose Premier Designs over other direct sales companies?

Premier is a company built on Biblical principles. Premier believes in honoring God and serving people. Premier

really is different from other companies. In fact, it is a direct service company and people come first.

6. How did you learn to do this business?

My sponsor helped me — the company sends us video and audio training and an excellent handbook, and there

are local trainings. You can get as much training as you need or want.

7. I’m not a salesperson. How could I sell the jewelry?

The best thing about showing the jewelry is that it practically sells itself! You just put the jewelry on the table and

the ladies pick out what they like.

8. Do you have inventory or make deliveries?

There are no deliveries or inventory. The jewelry is shipped directly from the Home Office to the Hostess.

9. Do you make money for helping others start their own business?

Premier initially pays the sponsoring jeweler $200 to train them and then you, as the “mom” make 10% commis-

sion on the wholesale volume that they sell. This 10% commission actually goes three levels deep.

10. If someone is interested in starting this business, what is the first step?

You start your business with a training show. I do this Home Show for you, but you get all of the free jewelry, all

the bookings for future shows, and you make all the profit.

New Jeweler Starter Kit Booking Essentials

BOOKING ACTIVITIES

We recommend that you do a booking activity that includes BOTH a visual component, as well as a “call to

action” component.

For example, “Booking with Boxes” with a volunteer where you “stack the boxes” to explain the hostess

benefits, is an effective way to show how much jewelry you can earn as a hostess.

Follow this up with a version of “Play or Pass” at the close of the show. You can do Play or Pass with silver

Premier boxes, envelopes, mini-purses, or a seasonal item. You can also do this activity with a Deal or No

Deal spin.

GETTING THE DATE

Immediately following the home show presentation, you will want to pull the “yes” ladies aside and book

them. This will save you time at checkout.

Continue to drop hints throughout the shopping time about having a show. For example, if someone is decid-

ing between 2 items, you may casually say, “remind me...were you thinking about a show… the reason I am

asking is because you could always pick one of those today and get the other for free at your show.”

At checkout, your verbiage is very important. Checkout should be in a private area—typically in the kitchen

on a small area of the counter. You want to make sure that you have some quiet time with each person. Usu-

ally, if she’s at the table or on the couch with a girlfriend or two, she isn’t paying as much attention to you.

We recommend that you take her order and tell the customer to get her purse and you will meet her in the

kitchen. Then, say something casual… “Susan. Were you thinking about having a show” or “Hey Susan...are

you thinking about having some friends over to get some free jewelry”. Keep it casual and really listen.

Work toward a date. “If you were to have a show, Susan, what day of the week would work best?” Then, go

to your next open week. Let her know that you can just “pencil something tentative” so the hostess can get

credit and if it doesn’t work, she can give you a call and you can change it— “no problem”. You may award

the $25 date certificate as long as she is changing it due to scheduling when she gets home (this is acceptable to

Premier, since we require a date to give the hostess credit).

If you do not secure a date that night, your chances of booking her go from about 80% to 10%!

LIFESTYLE BOOKINGS

Always have a “mini-mercial” ready when someone compliments your jewelry. If you are doing intentional

lifestyle booking, then compliment someone on a purse, shoes or other accessory. You “notice these things,

because you are in the accessorizing business”. Always get her name and number and offer to send a full cata-

log. You can give her a mini-catalog and a coupon.

New Jeweler Starter Kit Sponsoring Essentials

SPONSORING ACTIVITIES

Just like with your booking activity, we recommend that you do a sponsoring activity that includes BOTH a vis-

ual component, as well as a "call to action" component.

For example, “Big $$/Little $$”, with two volunteers shows how one person can make $10/hour or $120/week

working at a retail store versus a Premier Jeweler, working the same amount of time, earning 50%, can make

$600 a week. This is your visual component that you'll do at the beginning of your show so they can see how

much money they could make if they were to become a Premier jeweler.

You may add a “Question/Answer” segment or the “Ask It Basket” segment or the “Ten $100 bills with

Questions” activity at the close of the presentation. Close this segment with a comment that if any of these

questions makes them curious, they should mark “maybe” on their registration card—this is the “call to action”

portion. The questions and answers to these activities can be found on Premier’s website under “Jeweler Hand-

book.

GETTING THE APPOINTMENT

When someone comes up to check out and you've seen already that they have marked "yes" or "maybe" on their

Survey, you'll want to approach them with something like, "Mary, I see you might be interested in getting some

information about Premier. Would you like to take something home?" Give her a mini-catalog and then say,

"you know what? I could actually tell you how Premier works over the phone in about 15 minutes. Why don't I

just call you tomorrow and tell you about it? Do mornings or afternoons work better?" Your goal is to set that

appointment - whether it's over coffee or on the phone - within the next 48 hours.

THE CALL

If she doesn't answer, leave a casual message like, "Hi Stacy, it's Jennifer with Premier Jewelry. I'm just calling

you at 9am to chat for a few minutes about Premier. Feel free to give me a call back at ________. I'm going to

be kind of in and out today, so if I don't hear from you, I'll try you later tonight or tomorrow" If she does an-

swer, "Hi Stacy, It's Jennifer with Premier jewelry. I really enjoyed meeting you last night at Susan's house. I

thought what I'd do is go through our marketing plan. You are welcome to take notes but if you'd rather just

listen that's ok too because when I'm done, I'll drop all this information in the mail to you. Sound good? OK,

generally when I talk to women about Premier, I find that they really just want to know three things: Can I

make any money, how do I keep it going, and how much is this going to cost me.” Continue the 1-on-1 from

there.

THE CLOSE

After you go through the marketing plan, say something like, "Well, that's about it. What are you thinking?"

If she says, "Sounds like a lot of money" - your reply will be, “Yes it is an investment but that's why the financ-

ing option is so attractive. Why don't we see if we can get you pre-approved for the Premier Card so at least

you'll know if that's an option. All you need to grab is your driver's license number....”

If she says, "I need to talk to my husband" - your reply will be, “Of course you do! Why don't we first see if we

can get you pre-approved for the Premier card so at least you'll know if that's an option. And then I'll put this

information in the mail today and you should have it tomorrow. I’ll check back with you on _________ (48

hours later) to see what you think and if you or your husband have any additional questions? But let me ask you

one thing: is your husband generally pretty supportive about things you want to do? Because it sounds like this

is something you'd like to do. So make sure you convey that enthusiasm when you talk to him.”

New Jeweler Starter Kit Closing Your Home Show

1. Determine when you will close the show or at least “touch base”.

Choose a consistent day of the week to touch base with hostesses. Or, schedule

a specific evening and write it in your calendar and on the hostess’ “closing

sheet”. Some jewelers close their shows the same night as the actual show.

However, you will most likely be at the hostess’ home later.

2. If you do not hear from the hostess after several attempts, leave the following

message.

Express your concern that you are not able to reach her and you hope all is ok

with her. Explain that you will have to pick out her free jewelry for her, so you

can close the show and the guests can get their jewelry in a timely manner. Ship

the package to yourself and deliver the jewelry to the guests.

3. Do not close until you have collected all the money.

For the hostess’ order, it is recommended that you run a credit or debit card over

the phone. To calculate what she owes you, see the page entitled, “Determining

How Much Your Hostess Owes”. Make sure to deposit all the checks and run all

the credit cards before sending in the order. If someone’s card doesn’t go

through, do not let the hostess know that. Just let her know that “You’re waiting

to hear back from Sally for her payment”. Also—do not leave a message on a

voicemail regarding non-sufficient funds or a decline. You do not know who

may listen to that—a spouse, child, etc.

4. How and where to enter your Training Show.

You may close your show either online through Premier’s website or through

your Hood-House software, if you purchased it. Select “Training Show” from

the dropdown in the online home show ordering system. If you enter the show

through H-H, then you should name the show, “TS123456” (TS + your actual

jeweler number)

We recommend making copies of the following “Closing Out Your Home Show” or printing copies from www.jewelryjennifer.com; id: jewelry; pw: jennifer

New Jeweler Starter Kit Determining How Much Your Hostess Owes

The Hostess’ cost is based on:

1. The amount of the 1/2 price items she purchases (if applicable)

2. Any overage above her free amount earned

3. Sales Tax (based on the total of retail jewelry she uses plus the amount of any 1/2 price items she purchases plus ship-ping—use your state tax rate—example below is based on California)

4. $4 hostess shipping

EXAMPLE 1:

A hostess has a $750 show, she earns 30% of her show total in free jewelry ($750 x 30% = $225) and the option of purchas-

ing 8 items at 1/2 price.

She picks out $240 worth of jewelry so she went over her free amount by $15 ($240-$225 = $15). Her overage is $15 that

she will owe you.

She purchases only 4 items at 1/2 price. The items total $116 retail, so she will pay half of that. She will owe you $58.

Calculating Sales Tax:

$4 shipping + $240 (amount of jewelry she chose) + $58 (1/2 price items) = $302 x 7.75% (use her home tax rate) = $23.41

Calculating her total due to you:

$4 shipping + $15 overage + $58 (1/2 price items) + $23.41 = $100.41 due to you

EXAMPLE 2:

Same as above except the hostess doesn’t have an overage (she uses the exact amount) and doesn’t purchase 1/2 price

items. She will only owe you sales tax plus shipping.

Sales Tax = $4 shipping + $225 (jewelry chosen) = $229 x 7.75% (use her home tax rate) = $17.75 sales tax

Due to You = 17.75 + $4 = $21.75

EXAMPLE 3:

Same as above except hostess doesn’t purchase half price items or use all her credit. She will only owe you sales tax and shipping.

Sales Tax = $4 shipping + $221 (amount of jewelry chosen—she didn’t use $4) = $225 x 7.75% (use her home tax rate) = $17.44

Due to You = $17.44 + $4 = $21.44

EXAMPLE 4 (determining her “best deal” in 1/2 price items)

Same as above except hostess picks out $240 worth of jewelry plus an additional $150 (retail) she would like at 1/2 price. It’s too much for an overage so instead, you will back into what she should get at 1/2 price. She’s earned $240 and picks

out a total of $390 ($240+$150). So, she wants $150 more than she has earned.

Take $150 and divide by 2.3 = $65.22. This is the approximation for what she should spend in 1/2 price jewelry to get

everything else free. If it is a 40% hostess benefits month, use 2.4; 50%, use 2.5.

Look at her jewelry wish list. You want to pick out $65 in 1/2 price (or $130 retail value) from that list. For example, it

could be two items—$98 watch and $32 earrings = $130. Those two would be 1/2 price and everything else on the list is

then free.

Due to You = She will owe you $65 (1/2 price items) + $4 shipping + $25.50 (tax at 7.75% on the 1/2 price of $65, the $4

shipping and the $260 in free jewelry) = $94.50.

Purse Game

Catalog Show

Hostess Information

Replacement/ Exchanges

Your Toolkit

New Jeweler Starter Kit Helpful Websites

Sites to purchase supplies:

www.premierdesignsincentives.com—all sorts of business supplies and incentives

www.wholesaleaccessorymarket.com—customer, hostess, downline gifts

www.blueskyimports.com—customer, hostess, downline gifts

www.imagineaccessories.com—baby purses; purses; other hostess/customer gifts

www.nilecorp.com—jewelry display items; polishing cloths

www.fashionwholesaler.com—baby purses; customer, hostess and downline gifts

www.allabouthomeshows.com—customer, hostess and downline gifts

www.huafu.com—purses, scarves

www.mandy3.com—Mandy

To search for out of stock, retired jewelry:

Subscribe: [email protected]

To visit your group on the web: http://groups.yahoo.com/group/InSearchof/

Senior Leader Websites:

www.shaunaclark.com (Shauna Clark) id: 4jewelers; pw: urthebest

www.jewelryjennifer.com (Jennifer Keller)—id: jewelry; pw: Jennifer

www.schwartzconnection.com (Nancy Schwartz)—id: nancyschwartz; pw: silver

www.jammiesandjewelry.com (Barbara Haas—Jammies only) - id: jammies; pw: jewelry

www.4jewelersonly.com (Elizabeth and Randy Draper) - id: draper; pw: ssandy

www.howmayiserveyou.com (Melissa and Greg Terrell) - id: premier; pw: Terrell

Shauna has a bunch more on her website under “links”

New Jeweler Starter Kit Office/Table Display Supplies:

You will want to purchase envelopes and labels at some point:

ENVELOPES: Bubble mailers - 6” x 9” and 8 1/2” x 11”

Large Manilla - 6” x 9” and 9” x 12”,

From the Post office, bring home extra of the Flat Rate Priority Mailing Envelope. These are nice

to have on hand if you need to mail out multiple catalogs to one person and hostess packets too.

LABELS: White - 30 per sheet, 80 per sheet

(I do find it less expensive to purchase paper products at a store like Sam’s Club)

Refer to the items also listed on the pages:

“What to Take to a Home Show”

“Getting Started—Getting your Jewelry Kit”

Note cards for thanking hostesses and outside orders/customers—

The Dollar Tree is a great place for these.

New Jeweler Starter Kit Everyday Terminology

Home Show: A Presentation to a hostess and her guests. The following are requirements of a home show:

$100 in sales

1 guest (in addition to the hostess)

Presentation that includes:

Premier Designs Information

Golden Guarantee

Hostess Benefits

Jewelry Combinations—live or on a mannequin

Sponsoring Activity

1-on-1: A presentation about the business opportunity with 1 prospect and a Jeweler.

Hostess Coaching: A conversation between a Jeweler and her Hostess regarding her upcoming show. The Jeweler “coaches”

the hostess regarding the bonuses, refreshments, display, setup, etc.

Home Hostess Coaching: A Hostess Coaching conversation that takes place in the hostess’ home.

OP: A business opportunity presentation to more than one guest—usually “presentation style”

IM: An information meeting with more than one guest. Same as an “OP”

Accounting Period: close of the month—always the last Friday of the month at 12pm CST

CV: Commission Volume

R/E: Replacement/Exchange

NJO: New Jeweler Orientation; a training for new jewelers

NMO: New Mom Orientation; a training for those who have sponsored

Curiosity Packet: a packet of information given at a home show giving a few highlights of the business; does not include full

marketing plan

Regional Rally: typically in January; a convention with recognition, training and the introduction of the Spring/Summer

Jewelry Collection

National Rally: typically in July in Fort Worth, TX; a convention with recognition, training and the introduction of the

Fall/Winter Jewelry Collection

Fundraiser: an event where you help an organization raise money by donating a portion of your personal profits;

Mystery Hostess Home Show: a personal home show where you give away the hostess benefits, typically by holding a draw-

ing

Personal Renewal Home Show: a personal home show near your anniversary, where you are able to take the free jewelry and

the profits

New Jeweler Starter Kit Common Customer Questions

Will this turn my fingers green?

Generally speaking, this reaction is one between a person’s chemistry and a metal alloy, often copper.

Or it could be a reaction between a person’s lotions, soaps, etc. and the metal. Copper is sometimes

used as part of the base metal alloy for rings and other jewelry. It is also in Sterling Silver. The discol-

oration is not harmful to the person.

Will this jewelry tarnish?

Premier Designs’ standards call for our pieces to be finished with a final “anti-tarnishing” step/agent.

However, it is still silver plate and should be kept away from moisture and anything that would cause

oxidation. Putting chalk in your jewelry box will help absorb moisture and help to prevent tarnishing.

What is Rhodium plating?

Rhodium is in the platinum family of metals and has a deep, rich color that naturally resists tarnishing.

It is also excellent for those who suffer from typical allergic reactions to metals.

Where is the jewelry made?

Our jewelry is crafted and assembled at plants in Texas and Providence RI. Our manufacturing plant,

a subsidiary of Premier Designs, manufacturers about 50-60% of our collection each year. In addition,

we have long-standing relationships with about 10-12 manufacturers in Providence (the “jewelry capi-

tal” of America). They craft the remainder. There are some components, like chains, that we pur-

chase from overseas. By federal law, if more than 50% of the components of an item are purchased

from another country, the item must say “Made in …”. This explains why you will occasionally see a

Premier item with a similar sticker.

What if I don’t like the piece when it comes in?

We do have a great exchange policy, but we do have to turn the item around pretty quickly. So, just

give me a call as soon as you receive it and we will exchange it for another in the same price range.

Do you have sterling silver pieces?

We have a handful of Sterling pieces, particularly rings. However, I have found that my high fashion,

which is plated in almost pure silver, hold up great next to sterling and is so much more affordable.

Keep in mind that Sterling is only 92.5% silver, while our pieces are plated in about 99.7% silver.

How do I clean the jewelry?

You can use a mild dishwashing soap to clean your jewelry, unless it has a fabric string, like pearls. As

well, to remove any possible oxidation affects over time, you can put your pieces in an aluminum pan

(like a pie pan) or line a pan with aluminum foil. Items should touch the aluminum. Sprinkle a thin

layer of baking soda over the jewelry. Add hot (even boiling water) over the jewelry until it is sub-

merged. Gently move items with a wooden spoon and then remove, rinse with water and dry with a

soft cloth

New Jeweler Starter Kit What to Do When You are Out of Bookings (or close…)

First, try very hard not to get your calendar below 3 bookings for the next month. If you have a

show without a booking, you should contact your Premier mom that same evening or the next

day.

To supplement home shows on your calendar, try the following venues:

1. Research Vendor Boutiques, Fairs, Festivals and set up as many as possible.

2. Visit several Networking Groups—most will allow you to attend a meeting at no charge.

Once you have scoped several out in your area, choose one to join and find out when you

can set up a table.

3. Send an email and text to all friends and family letting them know that ________month is

your fundraising month and do they know of anyone looking to raise money for an organi-

zation or individual family. Choose the next open month on your calendar.

4. Start wearing more jewelry when out and about. Compliment ladies on their accessories

everywhere you go.

5. Contact senior living residences and find out if they have an upcoming health expo that you

can set up at and also if they would allow you to do a show for a mother-daughter event.

6. Contact organizations that you are passionate about in order to do fundraising.

7. Research and join a Chamber of Commerce in your area or the surrounding areas.

8. Contact Luxury Apartment Complexes to set up in their clubhouse.

9. Walk in to salons to set up for several hours at a time during their busy times.

10. Contact fitness clubs (or “Curves” centers) to set up before or after popular ladies’ classes.

11. Contact local university Sororities for fundraising opportunities.

New Jeweler Starter Kit Fairs, Festivals and Expos

Fairs, festivals and expos are a great way to network and fill your calendar. One of the ma-

jor benefits to marketing through these venues is that they do not cancel or postpone, so

they can add some true consistency to your regular income. Your goal at a fair is to make

your money back from the table and get at least one show on your calendar. That may

seem light to you, however, every fair is different. Some days will be fabulous and others

will feel like a waste of time. They DO pay off, so don’t give up too quickly.

Where to find them:

1. Google various possibilities (all of these would be followed by your county and state)

Craft shows

Festivals

Network groups

Chambers of Commerce

Expos

Career fairs

2. All community newspapers, especially the free ones

3. Emails from family and friends regarding causes or events

4. Yellow Pages—look up categories—like churches/preschools that may conduct such events

What to take to a vendor event –you will want to keep this in 1-2 large pieces of luggage

on wheels. Your jewelry bag will fit in a large piece of luggage. (These are suggestions)

Tablecloth

12 neckboards

30 ensembles – necklaces and earrings

12 bracelets

6 giveaway bracelets

3 bracelet bars

2 scarves that match the theme

3 clipboards

Bag for surveys

3 shoe boxes for elevation

50 mini catalogs or style guides

6 large catalogs

Your calendar

Survey cards (or a place for business cards)

Organza bags for selling jewelry off table

Order Forms

1 dozen pens

Your giveaway brochure

Calculator

SPONSORING

BOOKING IDEAS

HOSTESS &

CUSTOMER TRACKING SHEETS

THINGS TO DO

New Jeweler Starter Kit Fun Facts about You!

(Fill out and give to your Premier Mom)

Your Name: __________________________________

Spouse? _________________________________

Kids? _______________________________

Pets? ________________________________

Your Birthday? ________________________________

Your Cell Phone? ______________________________

Favorite Color? _____________________________

Favorite Restaurant? ______________________________

Favorite place to shop for clothes? ___________________________

Favorite place to shop? ____________________________

Hobbies? _____________________________

What motivates you? ______________________________

Free Jewelry

Cash

Gift Cards

Recognition

Trips

Gifts

Public Recognition

What are you dreaming that Premier will help you accomplish or do for yourself and your

family and beyond?

____________________________________________________________________________

____________________________________________________________________________

____________________________________________________________________________

New Jeweler Starter Kit Your Goals—MOM COPY

JEWELER: _________________________________________________

Your Why:

Why are you doing Premier? What are you hoping to accomplish for you and your family through

Premier?

____________________________________________________________________________________

____________________________________________________________________________________

____________________________________________________________________________________

Income Goal:

I would like to earn $________ per month from my Premier Business.

Your Income Goal can be accomplished in one of two ways:

Retailing alone

Retailing and Sponsoring together

Retailing Goal:

On average, I will make $200 net profit per home show

So, I will need to do ____________ shows per month to achieve my goal.

In order to hold _______shows, I will need to book ________ shows.

Sponsoring Goal:

I can expect to earn $40-$60 per jeweler in my Premier 10-10-10 per month.

At the close of my 1st year, I would like to be earning $__________a month from downline commis-

sions

Therefore, I need to sponsor _________ jewelers to meet my sponsoring goals

Achievement Goals:

Quick Start: 6 or 9 shows within 45 days. Ending Quick Start Date: _________________

Crown Jewel: Amethyst Level: $3000 CV within 30 days. Goal Date: __________________

Home Show Club: 25 Home Show Club: 25 shows within 120 days. Goal Date: ______________

Rookie Club: Sponsor 2 jewelers and submit 12 home shows. Ending Date: __________________

Builder: Have 4 first level jewelers & submit 24 home shows in 12 months:

Goal Date: _________________

Designer: Have 7 first level jewelers & submit 36 home shows in 12 months:

Goal Date: __________________

New Jeweler Starter Kit Quick Start/Call-in Booking Incentive - MOM COPY

JEWELER: _______________________________________________________________

Book and Hold 6 Shows in your first 45 days








Book and Hold 3 Additional Shows in your first 45 days





Give my Premier Mom a “ring” within 24 hours following each show and I will get a

FREE Ring of my choice after my 9th call!! My ring choice is: ______________________

QUICK START COMPLETED - _____________ AWARDED - ___________________________

‘RING’ CALLS COMPLETED - _____________ AWARDED - ___________________________

New Jeweler Starter Kit Initial Interview Questions—MOM COPY

JEWELER :___________________________________________________________

This interview would be completed after the initial 1-on-1, before signing the final contract to

become a jeweler.

What is your primary reason for doing Premier?

How much money would you like to make with Premier weekly?

Have you tried a business like this in the past?

Were you successful with it?

Are you committed to attending training once a month?

How many hours a week are you able to devote to Premier?

Which days of the week are you planning to schedule shows?

Are you willing to do some creative activities—like networking events, festivals, fairs?

Other questions from mom?

Documents

Premier Designs Jewelry New Jeweler Starter · PDF fileNew Jeweler Starter Kit Quick Tips 1/2 price items: Hostesses earn the following: $100-$299 = 4 items at 1/2 price $300-$499