29
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477 Premature Online Marketing, Social Media, Street Marketing and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello [email protected]

Premature

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Premature

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Premature Online Marketing, Social Media, Street Marketing

and Print Advertising Campaign DMA: Los Angeles

Project Manager: Sean Bello [email protected]

Page 2: Premature

Overview of Campaign

This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com

Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing, Sweepstakes hosting were all utilized to promote the film.

•  Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook and Twitter accounts. Campus Circle

We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.

• Street Marketing – Postered and flyered various areas of Los Angeles for the film. Hand to hand flyer distribution at Comic-Con.

Page 3: Premature

Print ad in our 7/3 Issue

Page 4: Premature

Street Marketing – L.A. #1

Page 5: Premature

Street Marketing – L.A. #2

Page 6: Premature

Street Marketing – L.A. #3

Page 7: Premature

Street Marketing – L.A. #4

Page 8: Premature

Street Marketing – L.A. #5

Page 9: Premature

Street Marketing – L.A. #6

Page 10: Premature

Street Marketing – L.A. #7

Page 11: Premature

Street Marketing – L.A. #8

Page 12: Premature

Comic-Con – S.D. #1

Page 13: Premature

Comic-Con – S.D. #2

Page 14: Premature

Online Content

Page Views to date – 500

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Page 15: Premature
Page 16: Premature
Page 17: Premature

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 1.25 mill. Clicks – 681.

Page 18: Premature

Dedicated Email - LA Delivered – 22,815

Opened – 2,090 Clicks – 560

Page 19: Premature
Page 20: Premature
Page 21: Premature
Page 22: Premature

Campus Circle

Newsletter Emails – 22,918 Opens – 2,400

Week Newsletter Campaign Clicks– 51

Page 23: Premature

Calendar Listing

Page Views – 106

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Page 24: Premature

Film Trailer

Page Views – 119

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Page 25: Premature

Sweepstakes

Page Views– 879 to date Entries – 532 to date

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Page 26: Premature

Sweepstakes - Age

Page 27: Premature

Sweepstakes - Gender

Page 28: Premature

Sweepstakes - Ethnicity

Page 29: Premature

Sweepstakes - Status