PREGOEXPOMEDIA KIT2022

ORLANDOFebruary 20Rosen Plaza

NEW YORKMarch 19Metropolitan Pavilion

SAN DIEGOApril 24Town and Country

CHICAGOMay 21buybuyBABY

MINNEAPOLISSeptember 24Minneapolis Convention Center

NEW YORKSeptember 10buybuy BABY

LOS ANGELESNovember 5buybuy BABY

DALLASAugust 13Frisco Convention Center

SALT LAKE CITYOctober 15Mountain America Expo

PREGO EXPO IN-PERSON EVENTS 2022

SPRINGFebruary 2-5Hosted online

SUMMERJune 29-July 1Hosted Online

WINTERDecember 7-9Hosted Online

PREGO EXPO VIRTUAL EVENTS 2022

The Prego Expo is the nation's largest event series centered around first-time expectant parents. Prego Expo will host three unique types of events in 2022, six in-person expos, three BuyBuyBABY in-store events, and three virtual expos. Each show will average around 1,000 attendees with over 80% of attendees expecting and 70% expecting their first child.

IN-PERSON EXPOS In-person expos are Prego Expo's largest type of event. These events are hosted in convention centers or hotels. Each event will have around 60-80 exhibitors and 1,000-2,000 attendees. Expos are one day from 11am-4pm. Click here for booth examples.

BUYBUYBABY IN-STORE EVENTSIn-store events are hosted inside of a BuyBuyBABY store. Exhibiting brands must sell product through BBB stores or BBB online. Local services (hospitals, doulas, photographers) are welcome to exhibit, spots are limited. In-store events will have around 30 exhibitors and 800-1,000 attendees. In-store events are one day from 10am-4pm. Click here for exhibit examples.

VIRTUAL EXPOS Virtual Prego Expo is open to all US residents and hosted on Hopin.com. Virtual expos include virtual booths and a virtual main stage. Each virtual show will have around 30-40 exhibitors and 1,000 attendees. Each virtual expo will run for three days. Click here for the virtual expo media kit.

and more...

TYPES OF EVENTS

2O21 SPONSORS

44%Second

trimester

34%Third

trimester

10%Fourth

trimester12%First

trimester

TRIMESTER BREAKDOWN

BEHAVIORS AND INTERESTS79% of attendees started a baby regis-try or made changes to their current registry while attending The Prego Expo74% of attendees shopped during The Prego Expo67% of attendees say they started following on social media the new brands they saw at The Prego Expo

1. ROI IS KEY! Prego Expo has partnered with MyRegistry for all Prego Expo events to ensure expecting parents are not only shopping during events but also adding products to their baby registries.

2. SHOPPING: The Prego Expo is marketed as a shopping event and attendees come ready to purchase products on site.

3. ENGAGED ATTENDEES: On average, 70% of attendees are expecting their first child. These parents are open to learning about products and services.

4. ONLINE BRAND EXPOSURE: 20-30 local influencers cover each event though social media stories and posts for optimal online brand exposure.

5. AMBIANCE: The Prego Expo has an upbeat vibe with great music, amazing seminars, parenting contests and the infamous Babies&Bumps Fashion Show.

5 REASONS TO EXHIBIT AT THE PREGO EXPO

AVERAGE ATTENDANCE1,000 Parents82% Expecting

DEMOGRAPHICS74% Women ages 25-3472% First time parents$100K+ Average household income

36K 16K 10K 30K

ATTENDANCE AND DEMOGRAPHICS

SOCIAL MEDIA PRESENCE

EXCLUSIVE PRESENTING SPONSOR $18,000

Only company of type to be presented at The Prego Expo. Includes all listed under presenting sponsor description.

• Custom exhibitor island

• 60 minute stage talk (in-person)

• Contact list of attendees

• Opportunity to address attendees

during fashion show

• Opportunity to give away a grand

prize on the main stage

• Full page ad in program

• Prominent logo placement on show

program and thank you sign

• Listed on event map

• Logo placement on tickets, website

and flyers

• Included in Scavenger Hunt

• Included in Wall Crawl contest

• Placement in event bags

• Dedicated company email blast

(prior and post-event)

• Dedicated text message to all

Prego Expo database

• Premium social media package with

contest hosted by Prego Expo to

increase brand awareness

• Opportunity to do a Facebook live

segment

• TikTok and Instagram Reels

• 4 VIP and 10 general admission

tickets

SOME OF OUR PAST PRESENTING SPONSORS INCLUDE:

PRESENTING SPONSOR $12,000

SPONSORSHIP OPPORTUNITIES

MAIN STAGE SPONSOR $5,000 (PER EVENT)

2022 TITLE SPONSOR $50,000 (INCLUDES ALL 2022 EVENTS) - LIMITED SPOTS

TITLE SPONSOR VIRTUAL BENEFITS• Large virtual booth to showcase brand with pre-recorded video• 60 minute virtual segment• Contact list of all virtual attendees• Premium logo placement throughout the virtual event• Dedicated text message to all Prego Expo database

• Custom exhibitor space• 30 minute stage talk (in-person)• Contact list of attendees• Dedicated company email blast • Logo placement on tickets, and flyers• Logo on all web pages• Prominent logo placement on show program and thank you sign• Listed on event map

• Half page ad in show program• Placement in all 2022 event bags• Included in Scavenger Hunt• Included in Wall Crawl contest• Premium social media package• TikTok and Instagram Reels• 2 VIP tickets and 4 general admission (per city)

• Custom exhibitor space• Naming rights to main stage• Prominent signage with logo displayed on the main stage• 30 minute stage talk (in-person)• Contact list of attendees• Dedicated company email blast • Premium logo placement website• Logo on show program and thank you sign

• Listed on event map• Placement in event bags• Included in Scavenger Hunt• Premium social media package• TikTok and Instagram Reels• 2 VIP tickets and 4 general admission (per city)

EDUCATIONAL RESOURCE SPONSORSHIPS INCLUDE

PREGO SPONSOR $1,500 | $2,000 FOR NYC (MOST POPULAR)

• SWAG BAG SPONSOR Must supply 1,000 bags with company logo (per event)

• LANYARD/WRISTBAND SPONSOR Must supply 1,500 lanyards or wristbands (per event)

PREMIUM SPONSOR $3,000 (CHOOSE ONE)

EDUCATIONAL RESOURCE $3,000 (PER EVENT • CHOOSE ONE)

• BABYWEARING Educational space promoting safe babywearing. Must provide different types of carriers to try.

• HEALTH RESOURCE Promoted as an educational resource in a specific specialty such as nutrition, infant sleep, pediatrics, postpartum and women’s health.

• BREAST PUMP RESOURCE Promoted to attendees prior to the event. Attendees will be encouraged to bring insurance cards to qualify for insurance covered breast pumps.

• CREATE YOUR OWN Design a resource package to suit your company’s needs.

• Premium 10x20 exhibit space• Contact list of attendees• Premium social media package• Dedicated email blast• Logo placement on signage, website and show program

• Listed on event map• Placement in event bags• Included in Scavenger Hunt• 1 VIP & 2 general admission tickets

• Premium 10x20 exhibit space• 30 minute stage talk (in-person)• Contact list of attendees• Premium social media package• Dedicated email blast• Logo placement on signage, website and show program

• Included in Scavenger Hunt• Placement in event bags• Listed on event map• 1 VIP & 2 general admission tickets

• Premium 10x20 exhibit space• Contact list of attendees• Social media exposure• Logo on website, show program & thank you sign

• Pre-event newsletter mention• Placement in swag bags• Listed on event map

PREMIUM SPONSORSHIPS INCLUDE

CUSTOM SPONSORSHIP (STARTING AT $1,500)

Let us custom design your sponsorship to fit your marketing goals.

SINGLE 10X10 EXHIBIT SPACE$700 | $1,000 NYC

Includes: 1 table, 2 chairs, linen

DOUBLE 10X20 EXHIBIT SPACE$1,000 | $1,500 NYC

Includes: 2 tables, 4 chairs, linen

SINGLE 10X10 EXPO BOOTH$700 | $1,000 NYC

Includes: 1 table, 2 chairs, linen and backdrop with pipe and drape

DOUBLE 10X20 EXPO BOOTH$1,000 | $1,500 NYC

Includes: 2 tables, 4 chairs, linen and backdrop with pipe and drape

• DEDICATED NEWSLETTER $500 Only company in newsletter (25k subscribers).

• SOCIAL MEDIA PACKAGE $350 Exposure on social media: Instagram, Facebook & Facebook event page.

• BROCHURE AD $350 half page | $500 full page

• ATTENDEE BAG INCLUSION $300 Include coupon or samples in attendee bags. (1,200 per show).

• PRE-EVENT NEWSLETTER $250 Featured in a pre-event newsletter with other exhibitors or show features.

• LINK LOGO ON WEBSITE $100

• VIP SWAG BAGS INCLUSION Product placement is complimentary as long as full size product is provided. (220 bags per show).

EXHIBITOR OPTIONS (NON-SPONSOR)

UPGRADES AND ADD ONS (EXHIBITOR ONLY)

• SELFIE WALL CRAWL SPONSOR $1,500 Banners travels city to city. Special contest for moms to take photos in front of all selfie stations. Flyers and product displayed near selfie wall. Banner and props to be supplied by company. Includes contact list of attendees.

• DIAPER CHANGING STATION SPONSOR $1,500 Product and signage displayed in diaper changing areas. Product supplied by company. Includes contact list of attendees.

• BATHROOM SPONSOR $1,000 Samples and signage placed in bathrooms. Includes contact list of attendees.

• BROCHURE SPONSORED AD $500 half page | $800 full page Ad placed on 1,000 brochures. Deadline 30 days prior to event.

• ATTENDEE BAG INCLUSION $500 Include information, coupon or samples in attendee bags (1,000 bags per show).

• VIP SWAG BAGS INCLUSION (COMPLIMENTARY PRODUCT PLACEMENT). As long as full size product is provided. (220 bags per show).

• AD ON WEBSITE $1,000/MONTH Banner ad on all pages of thepregoexpo.com

• PREMIUM SOCIAL MEDIA PACKAGE $1,000 Dedicated email blast, post on Facebook, IG and Stories. TikTok creation.

• BRAND GIVEAWAY $1,000 + GIVEAWAY VALUED AT OVER $100 Dedicated email blast, post on Facebook, IG and Stories. TikTok creation. Email list generated from giveaway.

• TIP TUESDAY $700 TikTok video highlighting product and tips for moms. Video also shared on Facebook and IG Reels. Click here for an example video.

• PREMIUM SOCIAL MEDIA PACKAGE $500 Exposure on social media: Instagram, Facebook and Facebook event page.

• PREGO GAMES $500 + GIVEAWAY Prego Expo will host a live segment on your choice of social media platform highlighting your brand/product. Think BINGO, Family Feud, and Trivia...The options are endless! Game will be promoted in our newsletter and on social media prior to the live segment. Add a second social platform for an additional $250.

• FAN FRIDAY $400 + GIVEAWAY TikTok video highlighting brand. Video also shared on Facebook and IG Reels. Click here for an example video.

NON EXHIBITOR EVENT OPPORTUNITIES

DIGITAL OPPORTUNITIES