1131Presentation to Joe Smith June 24, 2014

Problem & Solution

CredentialsMarket

AnalysisIMC and

ManagementFinancials

PregnantWomen

Vomiting Tendency

Can’t Eat

Nausea

PicklePicklePickle!

1132Presentation to Joe Smith June 24, 2014

Deficiency

Malnutrition

Arthritis

Troubled Growth

11000Maternal

Deaths per Year

130240Number of

Prenatal Deaths per

Year

Problem & Solution

CredentialsMarket

AnalysisIMC and

ManagementFinancials

1133Presentation to Joe Smith June 24, 2014

Problem & Solution

CredentialsMarket

AnalysisIMC and

ManagementFinancials

PregPick

অন্ততবা�বা�র জন্য�...

Musroom

Vitamin D

Iron

Folic Acid

Vitamin B12

Antioxidant

s

1134Presentation to Joe Smith June 24, 2014

Video

Expertise from a Nutrition

Consultant

Problem & Solution

CredentialsMarket

AnalysisIMC and

ManagementFinancials

1135Presentation to Joe Smith June 24, 2014

Ahmed Others Seema Ruchi

Problem & Solution

CredentialsMarket

AnalysisIMC and

ManagementFinancials

35%24%

14%

17%

10%

SEEMA

Competitor Analysis

Source: Primary Survey conducted in New Market

Others

1136Presentation to Joe Smith June 24, 2014

Total Population15.46 Crore

Mar

ket S

izin

g

Market Breakdown

4.46 Crore 11 CroreUrban Rural

22.07 Birth Rate per thousand

9.86 lakhUrban Pregnant Population

Problem & Solution

CredentialsMarket

AnalysisIMC and

ManagementFinancials

1137Presentation to Joe Smith June 24, 2014

# of CustomersTargeted 9.86 Lakhs

# Units per purchase 6unit / person/ year

Price per unit BDT 55

Total Revenue BDT 3.25 Crore

Mar

ket S

izin

g

Problem & Solution

CredentialsMarket

AnalysisIMC and

ManagementFinancials

1138Presentation to Joe Smith June 24, 2014

Mar

ket E

xpan

sion

Long Run

Problem & Solution

CredentialsMarket

AnalysisIMC and

ManagementFinancials

1139Presentation to Joe Smith June 24, 2014

Target Market: Urban Pregnant Women Nausea & vomitingLoves Pickle

Concerned of baby

Aged 22-39

Strong WOM

Problem & Solution

CredentialsMarket

AnalysisIMC and

ManagementFinancials

11310Presentation to Joe Smith June 24, 2014

Target Market: Urban Pregnant Women

Event

Jan - Mar Apr - June Jul - Sep Oct - Dec

TVC

Newspaper

Billboard

Problem & Solution

CredentialsMarket

AnalysisIMC and

ManagementFinancials

11311Presentation to Joe Smith June 24, 2014

TVCOindrila –

Zee Bangla Character

Brand Advocate

Problem & Solution

CredentialsMarket

AnalysisIMC and

ManagementFinancials

11312Presentation to Joe Smith June 24, 2014

Newspaper

Our Ad

Problem & Solution

CredentialsMarket

AnalysisIMC and

ManagementFinancials

11313Presentation to Joe Smith June 24, 2014

OthersNear School premiseMaternity ClinicWomen’s parlors

PregPic fair

on “Mother ‘s day

Problem & Solution

CredentialsMarket

AnalysisIMC and

ManagementFinancials

11314Presentation to Joe Smith June 24, 2014

Management

Problem & Solution

CredentialsMarket

AnalysisIMC and

ManagementFinancials

Dr Mukti Kanti PaulAssistant Professor (Gynecology)

Noted doctor with 17 years of experience

Saiful Islam PathanHead of Pharmacy, SUB

Industrial Pharmacist

Shehab MahmoodHead of OperationsExperience: COO, Niagara

Rashik AminHead of FinanceFinance Major, University of DhakaExperience: Ex-COO, BridgeWee

Nafisul AbrarMarketing In-chargeMarketing Major, University of DhakaExperience: WebAble, Digital Marketing Company

11315Presentation to Joe Smith June 24, 2014

Management

Dr Mukti Kanti PaulAssistant Professor (Gynecology)

Noted doctor with 17 years of experience

Saiful Islam PathanHead of Pharmacy, SUB

Industrial Pharmacist

Shehab MahmoodHead of OperationsExperience: COO, Niagara

Rashik AminHead of FinanceFinance Major, University of DhakaExperience: Ex-COO, BridgeWee

Nafisul AbrarMarketing In-chargeMarketing Major, University of DhakaExperience: WebAble, Digital Marketing Company

Problem & Solution

CredentialsMarket

AnalysisIMC and

ManagementFinancials

11316Presentation to Joe Smith June 24, 2014

Problem & Solution

CredentialsMarket

AnalysisIMC and

ManagementFinancials

Legal Expenses 200,000Marketing Expenses 11,500,000

Machineries 20,000,000Vehicle 400,000

Office Equipment 300,000Misc 500,000

Working Capital 50,00,000Total 32,900,000

11317Presentation to Joe Smith June 24, 2014

THANK YOUQUESTION & ANSWER SESSION